“Combinatorial creativity” is an idea that has taken off in recent years. Brainpicker’s Maria Popova is probably the best-known exponent of ...
Carlos Newsome's insight:
Have you ever considered using Twitter as a creative tool? Well, I have to admit, it has never crossed my mind. Within this article, you will learn methods it takes to use Twitter as a creative tool (Yeah Good Times).
As much as I like to take credit for finding this jewel. I found it on Dustin W. Stout's Google + Page. The guy is a regular fountain of social media knowledge.
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
Social media marketing is not a guaranteed revenue driver, which makes creating a social media budget one of the most difficult components of developing social media strategy. But social media is a crucial component to reaching media and buyers.Social media marketing can generate a significant return for businesses that understand their audiences and develop a strong strategy around that information.
“Encouraging brand loyalty is an important part of encouraging repeat business. A great way to do this is via loyalty programs, which encourages customers to return again to eventually receive some sort of reward for doing so. In the pre-technology days, this was commonly done via stamp cards; for example, if you buy 8 coffees at many cafes, you get one free.”
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
“On the Internet, it's easy to create a new pseudonym or personality. But what happens if you remove the concept of a user profile all together?”
That's what Whisper, an anonymous mobile social network for Android and iOS does. By removing the user's identity, Whisper helps people share secrets they wouldn't be comfortable sharing with anyone else in the world under normal circumstances. Users anonymously share "whispers," which are stylized cards that share deep secrets formatted on images. While you can like and comment on whispers, there are no profiles. This means, in theory, no one but you can track your activity.
"Food has gotten big. From celebrity chefs to cooking shows, food has permeated our lives in more places than the kitchen table. Today, people are interested in what makes it into their mouths in whole new ways. One of the biggest ways is through Twitter, where food critics and writers are tweeting up a healthy serving of informative, comical and down-right mouthwatering tweets."
Since social media is changing so often, it can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.
In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.
SEO is the most sought after but also the most elusive marketing strategy. The algorithms are constantly changing and it is a challenge to keep up with them.
Social media has not only created a completely new medium for discovering content, it is also transforming how the traditional information sources aka search engines, are delivering content to us.
Recent research suggests that social sharing has now become the number one driver for SEO rank. In other words, Google and Bing are monitoring the social sharing activity for each site and are assigning substantial weight on that activity to determine the search rank.
You might think the success of your restaurant is decided in the kitchen, but the Internet’s role in a restaurant’s success has grown steadily since it was first launched. Now, the vast majority of customers find restaurants after an Internet search.
And where are most Internet searches being conducted nowadays? The answer surprises many . . .
“Content sharing on Pinterest jumped 19.2% in the latest quarter, and LinkedIn sharing grew 15.1%. Facebook saw content sharing rise 14.7%, while sharing on Twitter fell 7.6%.
The new data offers a reminder that businesses should look beyond Facebook and Twitter when managing their social media outreach, says ShareThis CEO Kurt Abrahamson in a release. "The more advertisers understand how consumers are using all social channels — beyond Facebook and Twitter — the more effectively they can use social media to augment and improve campaigns," he said.”
"Doug Quint and his partner Bryan Petroff started Big Gay Ice Cream Truck back in the summer of 2009, when food trucks entered the zeitgeist. It was a standard soft serve truck, but it had flair — a rainbow logo, imaginative toppings, irreverent owners and a handy tool called Twitter. Quint tweeted the truck's location, as well as random musings about Golden Girls, and his sassy tweeting style quickly earned a legion of fans, from New York foodies and hot summer tourists to celebrity chef Anthony Bourdain and Oscar-winning actor Susan Sarandon."
"I think everyone can agree that social media is the key to success in our business, it’s how we interact with friends and associates and how we make new connections. While Facebook, Twitter, and Pinterest have helped us gain new readers and kept every one informed, Google+ takes social media to the next level. Google has developed a platform that will eventually make all other social media obsolete, by combining the best features of our favorites into one format."