The great things about being a nerd
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Normative Gendered Messages

Normative Gendered Messages | The great things about being a nerd | Scoop.it

 

Here are two shirts are from the Avengers.  Both are designed for their children apparel production line, but I don't have to tell you which one is marketed for boys and which one is marketed for girls.


Questions to ponder: How (and why) do companies use cultural ideas and values to market their products?  How do companies shape cultural ideas and values?  What impact do messages like this have on a society's culture?  Do seemingly subtle differences is pop cultural products like this matter?  

 

Tags: perspective, culture, gender,  popular culture.


Via Seth Dixon
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Matthew DiLuglio's curator insight, October 12, 2013 6:14 PM

Commercials don't always try to sell you stuff, they try to appeal to you.  Heroism appeals to people, but people are trying to sell you shirts that advertise comicbooks in a trinity of marketing efforts.  Social appeal, by referring to heros, sales by selling the shirt, and advertising comics.  I like comics, but I would rather spend money on comic books, or go into the world and make a difference and BE a hero (or eat a hero at a hoagie hut) than buy one of those shirts.  My spiritual beliefs are open to allowing the sales of these shirts, but my preference does not incline me to actually purchase one.  I am 'free' in this country to buy or not to buy a shirt.  I'm a long-time supporter of art, and I like the idea the shirt puts forward- supporting heroism and comic books, belief in scifi/fantasy art and concepts, and I agree that someone should buy that shirt... but I feel that I could do more by actually being a hero than telling people to be heros.  By using comic book heros, the advertisers say that nobody on this world is a hero, because they 'aren't real,' but also that anybody can be a hero by striving towards virtue of the pure ideal idols in the comics.

Ana Cristina Gil's curator insight, November 6, 2013 9:15 PM

Companies before they put any product in the market they do research first for example; what people are buying, they take in consideration gender and culture. And why is that? Because they are not going to create a product that no one is going to buy. The impact that this type of messages like this have on a society’s culture. No matter how many laws are make in favor woman equality are created we are being  perceived as the weak sex, that we need the help of a man to do anything. Sadly but true this type of campaign it was sales

Michele Baker's curator insight, March 12, 2014 11:39 AM

This is a really depressing trend, and one that, as the parent of a daughter, I am all too aware of. It's way past time we start rethinking the way we dictate gender roles in children.

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Pop Culture’s Effect on the Internet by @merlinuward

Pop Culture’s Effect on the Internet by @merlinuward | The great things about being a nerd | Scoop.it
Pop Culture’s Effect on the Internet “Popular Culture is the entirety of ideas, perspectives, attitudes, memes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid 20th...

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American Music Awards nominations: Macklemore and Ryan Lewis lead the pack - Entertainment Weekly

American Music Awards nominations: Macklemore and Ryan Lewis lead the pack - Entertainment Weekly | The great things about being a nerd | Scoop.it
New York Daily News American Music Awards nominations: Macklemore and Ryan Lewis lead the pack Entertainment Weekly Oh, how much has changed: the 2013 American Music Awards announced its list of nominations today, including six for M&RL — making...
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Amazon.com: Alaska by the Numbers - Important and Curious numbers about Alaska and her cities (States by the Numbers) eBook: EJ Craig, John Craig: Kindle Store

Amazon.com: Alaska by the Numbers - Important and Curious numbers about Alaska and her cities (States by the Numbers) eBook: EJ Craig, John Craig: Kindle Store | The great things about being a nerd | Scoop.it
Alaska by the Numbers - Important and Curious numbers about Alaska and her cities (States by the Numbers) - Kindle edition by EJ Craig, John Craig. Download it once and read it on your Kindle device, PC, phones or tablets.
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Twitter / ABCNetwork: This is Alice like you've never ...

Twitter / ABCNetwork: This is Alice like you've never ... | The great things about being a nerd | Scoop.it
This is Alice like you've never seen her before. Once Upon a Time in Wonderland premieres tonight at 8|7c on ABC. http://t.co/la04K1zs9T
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'Supernatural': Jared and Jensen narrate a Men of Letters bunker tour - Zap2it.com (blog)

'Supernatural': Jared and Jensen narrate a Men of Letters bunker tour - Zap2it.com (blog) | The great things about being a nerd | Scoop.it
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'Supernatural': Jared and Jensen narrate a Men of Letters bunker tour
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The two actors talk about how the Men of Letters set is one of the first truly permanent ones on "Supernatural" -- even after 8 full seasons.
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Lynette Porter Releases New Benedict Cumberbatch Biography

Lynette Porter Releases New Benedict Cumberbatch Biography | The great things about being a nerd | Scoop.it

In early June a detailed performance biography of Benedict Cumberbatch comes out to the delight of his millions of fans around the world - and it's already top of the Sherlock Holmes bestseller lists. The star of BBC Sherlock, Star Trek, The Hobbit trilogy and dozens of other hits has an incredible following, and one look at the contents of this book gives an idea of why. For most actors, these stellar cinematic, theatrical, and television events would be the highlights of a lifetime's work. On Benedict Cumberbatch's résumé they are only a few of many entries.

 

His performances have garnered a plethora of best actor awards, both in the theatre (Evening Standard Theatre Award, Critics Circle Theatre Award, and Olivier Award), by playing the dual roles of Victor Frankenstein and the Creature in The National Theatre's Frankenstein, and on television (Broadcasting Press Guild Award, Critics Choice Television Award, Crime Thriller Award, and TV Choice Award), by starring as the titular Holmes in the BBC's Sherlock. Add these and other recent accolades to nearly a decade's nominations and awards (such as the Golden Nymph as best actor in Hawking), and it's easy to see why Benedict Cumberbatch is often hailed as the actor of his generation.

 

The book is described as a 'performance biography' and focuses on his career. Written by Lynnette Porter, who has more than a dozen such detailed research works under her belt, it is a must have for Cumberbatch fans. The foreword for the book has been written by leading independent Sherlock website Sherlockology.

This performance biography is an analysis of a man in transition from working actor to multimedia star, as well as the balance between actor and celebrity. It looks at what makes this actor so well suited to play one of popular culture's iconic characters, Sherlock Holmes, and how Sherlock is so well suited to propel Cumberbatch toward greater global fame.

 


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Catherine Moo's comment, May 19, 2013 8:09 AM
I'm feeling the same way too...
Yi Hsin Yo's comment, May 19, 2013 9:32 AM
ME, TOO.
Anna O. Aleksandrowicz's comment, May 21, 2013 9:12 AM
Me too. Plus the fact that he's 36! I mean, god willing he'll be around for a long time, and then a biography (or maybe even an autobiography but given his private nature, doubtful) would make sense!
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American Music Awards 2013 nominees - Washington Post

American Music Awards 2013 nominees - Washington Post | The great things about being a nerd | Scoop.it
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American Music Awards 2013 nominees
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American Music Awards 2013 nominees. Macklemore, Ryan Lewis lead this year's AMA nominations. The awards ceremony will take place Nov.
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Words, etc.: 30,000 Subscribers Giveaway!

Words, etc.: 30,000 Subscribers Giveaway! | The great things about being a nerd | Scoop.it
Hey! Check out this awesome giveaway to win some books or a gift card! http://t.co/QFScENAjMj
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'Doctor Who,' 'Sherlock,' and more coming to Hulu thanks to BBC ...

'Doctor Who,' 'Sherlock,' and more coming to Hulu thanks to BBC ... | The great things about being a nerd | Scoop.it
Earlier this year Hulu spent several months on the auction block, but now the company is focused on bringing more content to its customers instead. The Wall Street Journal reports that Hulu has...
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Supernatural: Jensen Ackles and Jared Padalecki Talk Season 9, Winchester ... - IGN

Supernatural: Jensen Ackles and Jared Padalecki Talk Season 9, Winchester ... - IGN | The great things about being a nerd | Scoop.it
Supernatural: Jensen Ackles and Jared Padalecki Talk Season 9, Winchester ...
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Supernatural is back for Season 9, but, per usual, things aren't going great for Sam and Dean Winchester.
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