My Marketing Passion
Follow
Find
123 views | +0 today
 
Rescooped by Kathleen Updegraff from Public Relations & Social Media Insight
onto My Marketing Passion
Scoop.it!

10 Inbound Discoveries That Will Disrupt Marketing Forever | HubSpot

10 Inbound Discoveries That Will Disrupt Marketing Forever | HubSpot | My Marketing Passion | Scoop.it

Today, we’re excited to share the 2013 State of Inbound Marketing Report. In this fifth anniversary edition, our largest survey ever, we asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Because of the breadth of survey respondents and depth of questions asked, some results may look different from what you're used to from past years. We're excited about how robust a data set we had to work with, and think these insights are the most revelatory on the current state of inbound marketing.

 

And here are 10 quick insights from the report, followed by 10 bigger takeaways that we found to be quite remarkable.


Via massimo facchinetti, Jeff Domansky
Kathleen Updegraff's insight:

#5 is especially important!

more...
Jeff Domansky's curator insight, April 24, 2013 2:24 PM

Valuable insight into marketing disruption from HubSpot.

malek's curator insight, April 24, 2013 3:38 PM

7) Inbound has shifted where marketers spend resources, and enables them to work smarter

Rim Riahi's curator insight, April 25, 2013 7:10 AM

Today, we’re excited to share the 2013 State of Inbound Marketing Report. In this fifth anniversary edition, our largest survey ever, we asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Because of the breadth of survey respondents and depth of questions asked, some results may look different from what you're used to from past years. We're excited about how robust a data set we had to work with, and think these insights are the most revelatory on the current state of inbound marketing.

 

And here are 10 quick insights from the report, followed by 10 bigger takeaways that we found to be quite remarkable.

Your new post is loading...
Your new post is loading...
Scooped by Kathleen Updegraff
Scoop.it!

Google Confirms Panda Update Is Rolling Out: This One Is More "Finely Targeted"

Google Confirms Panda Update Is Rolling Out: This One Is More "Finely Targeted" | My Marketing Passion | Scoop.it
This morning I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery.
Kathleen Updegraff's insight:

Panda-rific!

more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

5 Tips Every Content Curator Needs to Write Better Calls-to-Action

5 Tips Every Content Curator Needs to Write Better Calls-to-Action | My Marketing Passion | Scoop.it
Though calls-to-action are often neglected, these simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer. To give ...
Kathleen Updegraff's insight:

Some helpful hints to ensure you're optimizing your use of CTAs in your marketing.

more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

How Porn Helps Fuel Digital Media

How Porn Helps Fuel Digital Media | My Marketing Passion | Scoop.it
Thanks to SEO and data-mining, legit publishers and advertisers can benefit from porn while staying above it all.
Kathleen Updegraff's insight:

Hey now! ... I'm sold :)

more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

PRINT IS BIG

PRINT IS BIG | My Marketing Passion | Scoop.it
RT @printisbig: Direct mail produces an verage 1300% marketing ROI. Learn more: http://t.co/CNQ9P14RXA #printisbig
Kathleen Updegraff's insight:

Very interesting facts on print PLUS very cool web design aspects!

more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

Direct Mail Versus Social Media Marketing

Direct Mail Versus Social Media Marketing | My Marketing Passion | Scoop.it
RT @techlunatic: Direct Mail versus Social Media Marketing http://t.co/JxwKyse3Ik
Kathleen Updegraff's insight:
Clearly, if you're looking for immediate response, Direct Marketing is the winner!
more...
No comment yet.
Rescooped by Kathleen Updegraff from Public Relations & Social Media Insight
Scoop.it!

10 Inbound Discoveries That Will Disrupt Marketing Forever | HubSpot

10 Inbound Discoveries That Will Disrupt Marketing Forever | HubSpot | My Marketing Passion | Scoop.it

Today, we’re excited to share the 2013 State of Inbound Marketing Report. In this fifth anniversary edition, our largest survey ever, we asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Because of the breadth of survey respondents and depth of questions asked, some results may look different from what you're used to from past years. We're excited about how robust a data set we had to work with, and think these insights are the most revelatory on the current state of inbound marketing.

 

And here are 10 quick insights from the report, followed by 10 bigger takeaways that we found to be quite remarkable.


Via massimo facchinetti, Jeff Domansky
Kathleen Updegraff's insight:

#5 is especially important!

more...
Jeff Domansky's curator insight, April 24, 2013 2:24 PM

Valuable insight into marketing disruption from HubSpot.

malek's curator insight, April 24, 2013 3:38 PM

7) Inbound has shifted where marketers spend resources, and enables them to work smarter

Rim Riahi's curator insight, April 25, 2013 7:10 AM

Today, we’re excited to share the 2013 State of Inbound Marketing Report. In this fifth anniversary edition, our largest survey ever, we asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Because of the breadth of survey respondents and depth of questions asked, some results may look different from what you're used to from past years. We're excited about how robust a data set we had to work with, and think these insights are the most revelatory on the current state of inbound marketing.

 

And here are 10 quick insights from the report, followed by 10 bigger takeaways that we found to be quite remarkable.

Scooped by Kathleen Updegraff
Scoop.it!

8 Quick Tricks to Get More Clicks, Calls & Mailed-in Responses

8 Quick Tricks to Get More Clicks, Calls & Mailed-in Responses | My Marketing Passion | Scoop.it
The goal of response is the common denominator for cross-channel marketing messages. This includes both copy and content. Digital media has given new importance to what's long been key to writing successful direct mail: The call to action (CTA)!
Kathleen Updegraff's insight:

Some quick reminders of how to be effective with your email marketing.

more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media - Search Engine Journal

Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media - Search Engine Journal | My Marketing Passion | Scoop.it
Online marketing is full of opportunities. It's part of what makes it exciting.
more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

How to Build an Email Marketing Machine: Gangnam Style

How to Build an Email Marketing Machine: Gangnam Style | My Marketing Passion | Scoop.it
Here are three things I’ll bet you don’t know about the K-pop industry and what you can do with this knowledge to build your own email marketing machine.
Kathleen Updegraff's insight:

Dominate your email marketing Gangnam Style!

more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

5 Must Haves for Your Inbound Marketing Plan

5 Must Haves for Your Inbound Marketing Plan | My Marketing Passion | Scoop.it
The five must haves for your inbound marketing plan that will help you create engaging digital content for your customers.
more...
No comment yet.
Rescooped by Kathleen Updegraff from Inspired By Design
Scoop.it!

Gothic Quarters - Barcelona de Frank van Haalen

Gothic Quarters - Barcelona de Frank van Haalen | My Marketing Passion | Scoop.it

Via Jesús Hernández, Brian Yanish - MarketingHits.com
Kathleen Updegraff's insight:

Oh my goodness, how much do I love this pic...

more...
Jesús Hernández's comment, May 4, 2013 4:17 PM
Thank you Kathleen, really is a nice pic :-)
kednert's comment, May 21, 2013 1:38 PM
cool foto architecture
Rescooped by Kathleen Updegraff from MarketingHits
Scoop.it!

Struggling to Create Enough Content? Then Try Curating Too. #contentcuration

Struggling to Create Enough Content? Then Try Curating Too. #contentcuration | My Marketing Passion | Scoop.it


Reading, writing – writing, reading… It is like a merry-go-round that never stops and there is so much information out there. With a steady stream of information coming in from your social media accounts, inbox and RSS feeds, it really is a case of information overload and I bet the readers of your blog are feeling the same too.

 

There is also the other little problem when creating content; what on earth can you write about that you feel contributes to your industry and has not already been written?

 

Why not curate content too?

 

If your readers trust you enough to read your content regularly, why not curate the content that you think is valuable for them in a blog post each week? Not only do you get to create a relatively easy piece of content but you will, in time and with persistence, benefit from the outcomes listed further below.

 

You need not be restricted to only curating written posts either. For example, you might curate new music releases or new books out that week with a link to a review for each. To avoid any confusion, the difference between this method and a list post is that you do not strive to create content, but simply link to content about the subject matter.

 


Via Brian Yanish - MarketingHits.com
Kathleen Updegraff's insight:

Great Scoopt! If your readers trust you enough to read your content regularly, why not curate the content that you think is valuable for them in a blog post each week?

more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

Pantera

Pantera, an artist on Spotify. (Here we go... time to fkn work!!! Cool, I will make the last guys work disappear and make shit look proper.
more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

4 Rules of Content Marketing: Tell a Story, Don’t Sell One | Business 2 Community

4 Rules of Content Marketing: Tell a Story, Don’t Sell One | Business 2 Community | My Marketing Passion | Scoop.it
If you have any connection to online business or Internet marketing, you know that every company is striving to capitalize on content marketing.
Kathleen Updegraff's insight:

Some helpful hints to keep in mind when you're developing your content marketing. It's a marathon, not a race, is the top piece I have to keep in mind constantly!

 

more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

Map your Marketing & Social Media Message – The communications Map

Map your Marketing & Social Media Message – The communications Map | My Marketing Passion | Scoop.it
What is a message map? A message map is a communication tool that acts as a messaging framework and assists in the creation of simple, concise key messages around a specific topic area such as corporate messages, brand messages or issue messages.
Kathleen Updegraff's insight:

In a nutshell, message maps give a quick, visual representation of key messages in a way that allows the messages and the interrelationships between them to be easily understood and remembered. This provides, at a glance, the hierarchy of key messages that is both memorable for spokespeople and meaningful to the audience.

more...
No comment yet.
Rescooped by Kathleen Updegraff from MarketingHits
Scoop.it!

B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim

B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim | My Marketing Passion | Scoop.it

If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Kathleen Updegraff
Scoop.it!

Why PR Should Not Own SEO (Nor Social Media or Content Marketing)

Why PR Should Not Own SEO (Nor Social Media or Content Marketing) | My Marketing Passion | Scoop.it
Social media, content marketing and search must be integrated. SEO should not belong to PR as some now claim. Read why.
Kathleen Updegraff's insight:

It's all about collaboration!

more...
No comment yet.