My IMC - Milestone - 3
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Marketing Mix, the Communication Process and Relationship

Marketing Mix, the Communication Process and Relationship | My IMC - Milestone - 3 | Scoop.it
Marketing is simply a matter of matching customers’ needs and the products and services offered by a company. The organization, then, needs to understand how to communicate to customers in such a w...
James Copson's insight:

This article was great was it point out the The Product. In the first place, the product or service offered by an organization should be good enough and worthy of the attention of buyers and consumers. Even if promotion and price were good, if the product is substandard, customers will find out. Promotion. This is where communication really makes the difference in marketing. Promotion means pushing your product or service to the prospective customers. Pushing might be too strong a word. Put simply, an organization engages in the process of making people aware!

Place. The last component of the traditional marketing mix is place, which refers to the distribution points of the products or services. It can be a restaurant, a shopping mall, a supermarket or a boutique. 

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Richard Ott's comment, May 10, 2013 12:51 AM
Ensuring your marketing initiatives target the right market segments is crucial to ensuring you dont waste money on customers that are not profitable for your business. Often marketers can be acuused of creating a false demand for products or entire categories. James is right to sugest that companies must ensure first and foremost that the product being marketed meets a customer demand need, and or adds value.
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Reports and Insights | Global Online Consumers and Multi-Screen Media: Today and Tomorrow | Nielsen

Reports and Insights | Global Online Consumers and Multi-Screen Media: Today and Tomorrow | Nielsen | My IMC - Milestone - 3 | Scoop.it
Global online consumers and multi-screen media today – Innovations in technology and evolutions in the media distribution landscape have provided more ways to consume media.
James Copson's insight:

This was a great article to understand how consumers around the world are responding to this fragmented media environment, Nielsen surveyed online consumers across the globe on their multi-screen media usage, device ownership and purchase intentions, Internet access points, and how they see mobile technology’s role in the future.

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Richard Ott's comment, May 10, 2013 12:57 AM
As a consumer it is getting harder and harder to keep up with all the latest ideas and gadets! I guess this is the proice we pay as consumers when the power shifts from marketers to customers. There is simply so much competition now, that it has created alot of clutter. With so many different products or uses it is harder for marketers to highlight points of difference and differentiate their product from competitors. Ratther than differentation it seems marketers are now relying on consumer networks to endorse their products. Differntation is becoming how much hype can be created in social media networks instead of additional product features and benifits. Im not sure if this is a good thing??
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Direct Marketing Tips from the Pros

Direct Marketing tips from the professionals
James Copson's insight:

This is a great article for Direct Marketing tips as it shows many ways to use direct marketing. Such as Keeping Customers With Good Customer Service Successful companies provide proactive customer service. Proactive customers service leads to increased business and loyalty.

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Richard Ott's comment, May 10, 2013 12:53 AM
As i have co mmented on other students Scoop.it articles im actually enjoying this milestone. Here is another good example of authours practising what the topic preaches. The consistancy and clarity of the message is good, and clear succinct bullet point arguments for why direct marketing is important and usefull suggestions on how to impliment these strategies.