Marketing is simply a matter of matching customers’ needs and the products and services offered by a company. The organization, then, needs to understand how to communicate to customers in such a w...
James Copson's insight:
This article was great was it point out the The Product. In the first place, the product or service offered by an organization should be good enough and worthy of the attention of buyers and consumers. Even if promotion and price were good, if the product is substandard, customers will find out. Promotion. This is where communication really makes the difference in marketing. Promotion means pushing your product or service to the prospective customers. Pushing might be too strong a word. Put simply, an organization engages in the process of making people aware!
Place. The last component of the traditional marketing mix is place, which refers to the distribution points of the products or services. It can be a restaurant, a shopping mall, a supermarket or a boutique.
Global online consumers and multi-screen media today – Innovations in technology and evolutions in the media distribution landscape have provided more ways to consume media.
James Copson's insight:
This was a great article to understand how consumers around the world are responding to this fragmented media environment, Nielsen surveyed online consumers across the globe on their multi-screen media usage, device ownership and purchase intentions, Internet access points, and how they see mobile technology’s role in the future.
This is a great article for Direct Marketing tips as it shows many ways to use direct marketing. Such as Keeping Customers With Good Customer Service Successful companies provide proactive customer service. Proactive customers service leads to increased business and loyalty.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.