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How to Avoid the Unrealistic Expectations SEOs Often Create

How to Avoid the Unrealistic Expectations SEOs Often Create | My Gmail Accountibrahimfan1 | Scoop.it
With all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don't, we run the risk of creating unreal expectations and disappointing our clients and companies. In today's Whiteboard Friday, Rand explains how to set expectations that will lead to excitement without the subsequent let-down.

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Bonnie Burns's curator insight, December 12, 2014 11:34 AM

This week we're going to chat a little bit about the expectations that SEOs create and sometimes falsely create. It's not always our fault, but it is always our responsibility to fix the expectations that we create with our teams, our managers, our executives, and, if we're consultants, with our clients.

AVI Web Solutions's curator insight, April 13, 2015 2:02 AM

http://www.aviwebsolutions.com

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Online education run amok - Politico

Online education run amok - Politico | My Gmail Accountibrahimfan1 | Scoop.it
Massive open online courses, first envisioned as a way to democratize higher education, have made their way into high schools, but Washington is powerless to stop the flood of personal data about teenage students from flowing to private companies,...
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20-year-old YouTuber is tech reviewing star - W*USA 9

20-year-old YouTuber is tech reviewing star - W*USA 9 | My Gmail Accountibrahimfan1 | Scoop.it
Meet Marques Brownlee, a 20-year-old Youtube tech reviewing sensation.
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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | My Gmail Accountibrahimfan1 | Scoop.it

If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan


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Shaquille Portee's curator insight, October 20, 2014 2:09 PM

I found this article to be extremely informative when it comes to attracting paying customers through social media platforms. Most, if not all, companies use some sort of social media outlet to connect with their target consumer. But very few do it effectively. The first step mentioned in this article is basic; do your research. Know your targets interests and values so you know how to connect with them. Another step I found interesting is planning out what you are going to post. The average twitter, facebook, and instagram user usually doesn't plan what they plan to post. They usually do it on impulse. The same can't be done for an organization. You have to treat these sites almost like any other form of marketing and promotion. You wouldn't go out and shoot a commercial with out prior proper planning would you? The same goes for  these social media platforms. Assigning someone to be in charge of the social media marketing is very important. Having one to three people control what is posted promotes consistency.

Gina Tucker's curator insight, October 20, 2014 2:14 PM

Don't treat all social channels the same. Here are some guidelines for developing the most effective sales strategy.


I especially agree with the point that brands should treat all social networks differently. Don't post the exact same content to twitter, facebook, linkedin, etc. Put some variety in your publishing and cater it to your particular audience on that social network! 

Jacques Lebègue's curator insight, October 24, 2014 10:02 AM

Pour ne rien oublier sur la route des médias sociaux...

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Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse

Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse | My Gmail Accountibrahimfan1 | Scoop.it
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder.

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Bonnie Burns's curator insight, January 27, 2014 2:45 PM

The truth is, Google did do a few things to mess with our keywords, but it’s not really the end of the world… or anything remotely resembling the end of the world. There are still ways to get keywords and other relevant keyword data.

Oombawka Design's curator insight, January 28, 2014 11:47 AM

Good information!

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CNN’s Twitter, Facebook Hacked by Syrian Electronic Army

CNN’s Twitter, Facebook Hacked by Syrian Electronic Army | My Gmail Accountibrahimfan1 | Scoop.it
Late Thursday night, CNN had a bunch of social media accounts hacked. The group responsible, the Syrian Electronic Army, announced their intent to

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Bonnie Burns's curator insight, January 24, 2014 11:34 AM

According to CNN, “the affected accounts included CNN’s main Facebook account, CNN Politics’ Facebook account and the Twitter pages for CNN and CNN’s Security Clearance. Blogs for Political Ticker, The Lead, Security Clearance, The Situation Room and Crossfire were also hacked.”

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Software Engineering Lead - Microsoft Studios - Redmond, WA

Are you interested in building and leading a team to support the development of the next generation of entertainment on Xbox, Windows and Windows Phone platforms and services? We are looking for someone who can help us build robust enterprise level solutions in accordance with our high standards, as well as help to improve our processes with a focus on long-term sustainability. Apply now: http://bit.ly/1t9JNn4

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Microsoft Studios

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Nexus 6 Review – You want to lick this Lollipop - SlashGear

Nexus 6 Review – You want to lick this Lollipop - SlashGear | My Gmail Accountibrahimfan1 | Scoop.it
A new Google smartphone is a big deal, and the Nexus 6 is a very big phone indeed. Largest so far of Google's collaborations with handset manufacturers, and
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Nexus 6 Review

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Lansner: Here's 10 reasons you're not moving - OCRegister

Lansner: Here's 10 reasons you're not moving - OCRegister | My Gmail Accountibrahimfan1 | Scoop.it
Lansner: Here's 10 reasons you're not moving
OCRegister
Perhaps the stay-at-home trend was best summed up by Trulia economist Jed Kolko's analysis of new census data: “Back in the 1950s and 1960s, Americans moved every five years on average.
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Four examples prove you should hold off pre-ordering the iPhone 6 - VentureBeat

Four examples prove you should hold off pre-ordering the iPhone 6 - VentureBeat | My Gmail Accountibrahimfan1 | Scoop.it
Four examples prove you should hold off pre-ordering the iPhone 6
VentureBeat
Apple eventually fixed the bug that caused the reception signal bars to drop — or even disconnected the call — when users gripped the phone near the antenna.
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44 Social Media Post Ideas That WILL Get A Response

44 Social Media Post Ideas That WILL Get A Response | My Gmail Accountibrahimfan1 | Scoop.it
Social media posts that get exposure and get clicks are hard to create. Learn how to write posts that will get a response

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Bonnie Burns's curator insight, September 3, 2014 10:27 AM

The first thing I think you should realize is that   “good” is subjective. 15 retweets for someone brand new to Twitter is probably pretty awesome. For others, they may not be happy until they see engagement numbers in the hundreds. So, step one is to figure out what is realistic for where you are at now. Be aggressive but realistic.

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Meet "Paper," Facebook's New Answer for Browsing -- And Creating -- Mobile Media

Meet "Paper," Facebook's New Answer for Browsing -- And Creating -- Mobile Media | My Gmail Accountibrahimfan1 | Scoop.it
Start spreading the news. No, really, start.

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30-Second Tech Trick: How to Unsend Email - Video - TIME.com

30-Second Tech Trick: How to Unsend Email - Video - TIME.com | My Gmail Accountibrahimfan1 | Scoop.it
Drunk? Angry? Stupid? All of the above? Cancel that email with Gmail's Undo Send feature.

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CNN’s Twitter, Facebook Hacked by Syrian Electronic Army

CNN’s Twitter, Facebook Hacked by Syrian Electronic Army | My Gmail Accountibrahimfan1 | Scoop.it
Late Thursday night, CNN had a bunch of social media accounts hacked. The group responsible, the Syrian Electronic Army, announced their intent to

Via Bonnie Burns
more...
Bonnie Burns's curator insight, January 24, 2014 11:34 AM

According to CNN, “the affected accounts included CNN’s main Facebook account, CNN Politics’ Facebook account and the Twitter pages for CNN and CNN’s Security Clearance. Blogs for Political Ticker, The Lead, Security Clearance, The Situation Room and Crossfire were also hacked.”