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25 Content Marketing Facts That Will Make You Consider Mobile

25 Content Marketing Facts That Will Make You Consider Mobile | All About Digital Marketing | Scoop.it
If you haven't begun putting an emphasis on mobile, you definitely will consider it after reading these 25 content marketing facts.
Andre van Wyk's insight:

The days of ignoring Mobile marketing are long over! We help in facilitating either the responsive conversion of an existing site, or the addition of a dedicated mobile site - http://andrevanwyk.com/contact/

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Online marketing and promotion for your business and brand, using some of the most cost effective resources and means commonly available.
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Mobile Marketer's Mobile Outlook 2014 - Mobile Marketer - Classic Guides

Mobile Marketer's Mobile Outlook 2014 - Mobile Marketer - Classic Guides | All About Digital Marketing | Scoop.it
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.
Andre van Wyk's insight:

A must for those that appreciate the already realized potential of the mobile device!

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Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]

Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen] | All About Digital Marketing | Scoop.it
Nielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more than 32 percent in the first three quarters of 2013.
Andre van Wyk's insight:

Only 4.5% ....

 

Based on my research of costings, the opportunities in remarketing alone have to be considered!

 

http://masterleadgenerator.com/remarketing/

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Search Retargeting

What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy.
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Top 10 mobile trends for brands in 2014 - Mobile Marketer - Columns

Top 10 mobile trends for brands in 2014 - Mobile Marketer - Columns | All About Digital Marketing | Scoop.it
By Ritesh BhavnaniIt is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.
Andre van Wyk's insight:

"According to comScore, 2014 is also the year in which there will be more mobile Internet users than desktop users globally."

 

We all new it was coming, but is your site geared for the conversion of the mobile user? 

 

http://andrevanwyk.com/

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Google's new mobile interface: Favoring ads over organic?

Google's new mobile interface: Favoring ads over organic? | All About Digital Marketing | Scoop.it
Google's recent updates go beyond Hummingbird. It's refreshed mobile interface gives paid ads more exposure.
Andre van Wyk's insight:

" A new mobile interface that optimizes user experience on smartphones and tablets is being rolled out on a wide scale, and it appears to prioritize paid ads over organic content."

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Yahoo Site Visits Surpass Google for First Time Since 2011: comScore Report

Yahoo Site Visits Surpass Google for First Time Since 2011: comScore Report | All About Digital Marketing | Scoop.it
Yahoo Site Visits Surpass Google for First Time Since 2011: comScore Report. Yahoo sites saw more than 196 million visitors in July 2013, beating Google for the first time in over two years, according to a comScore report...
Andre van Wyk's insight:

Marisa Mayer delivering results for Yahoo!

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Yahoo buys Admovate to ramp up its mobile advertising

Yahoo buys Admovate to ramp up its mobile advertising | All About Digital Marketing | Scoop.it
The technology could bring new mobile ad products in the coming months, Yahoo says
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Yahoo purchases Qwiki to grow mobile arsenal

Yahoo purchases Qwiki to grow mobile arsenal | All About Digital Marketing | Scoop.it
Yahoo purchased another startup on July 3, 2013. This time CEO Marissa Mayer acquired Qwiki, a mobile social video application.
Andre van Wyk's insight:

Yahoo extends with Qwiki acquisition!

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Consumers want factual, fresh and free news content

Consumers want factual, fresh and free news content | All About Digital Marketing | Scoop.it
People are reading more news online, and brands must deliver accurate, timely news updates to reach their online audiences.
Andre van Wyk's insight:

Accurate and Timely being the key!

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Digitally-driven shoppers most likely to be mobile: study - Research - Mobile Commerce Daily

Digitally-driven shoppers most likely to be mobile: study - Research - Mobile Commerce Daily | All About Digital Marketing | Scoop.it
Andre van Wyk's insight:

Great information on the annual ad spend on digital marketing

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25 Content Marketing Facts That Will Make You Consider Mobile

25 Content Marketing Facts That Will Make You Consider Mobile | All About Digital Marketing | Scoop.it
If you haven't begun putting an emphasis on mobile, you definitely will consider it after reading these 25 content marketing facts.
Andre van Wyk's insight:

The days of ignoring Mobile marketing are long over! We help in facilitating either the responsive conversion of an existing site, or the addition of a dedicated mobile site - http://andrevanwyk.com/contact/

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Global mobile advertising statistics [infographic]

Global mobile advertising statistics [infographic] | All About Digital Marketing | Scoop.it
Looking for the latest numbers in the world of mobile advertising the world over? Look no farther than this helpful infographic from Go-Gulf.com. Via Go-Gulf. Like infographics? So do we.
Andre van Wyk's insight:

Mobile marketing!!! 

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6 Authorship examples - including three businesses that get it

6 Authorship examples - including three businesses that get it | All About Digital Marketing | Scoop.it
Content marketing has flooded the web with a range of content types, and Google looks to media based on authority, not budget or SEO.
Andre van Wyk's insight:

Highlighting the ever increasing benefits of Authorship ....

 

Is your Authorship set up?

http://www.google.com/webmasters/tools/richsnippets

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Global Smartphone Shipments Reached 980M in 2013 with Samsung Accounting for One in Three Shipments

Global Smartphone Shipments Reached 980M in 2013 with Samsung Accounting for One in Three Shipments | All About Digital Marketing | Scoop.it
Juniper Research press release service
Andre van Wyk's insight:

Important information when considering marketing strategy!

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Content Research

Content Research | All About Digital Marketing | Scoop.it
I am currently conducting some consumer behavior / sentiment research based on the benefit of having a “Call Connect” option on a website. Please take a few seconds to participate in this study – results will be published here.
Andre van Wyk's insight:

Need help! Please spread the word!

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Marketing Mashup: Top takeaways of 2013

Marketing Mashup: Top takeaways of 2013 | All About Digital Marketing | Scoop.it
In 2013, MarketingSherpa interviewed more than 200 marketers to find what is, and is not, working in marketing and has disseminated that valuable...
Andre van Wyk's insight:

#marketingsherpa provides insights into moving forward this year with your marketing:

 

Takeaways from this webinar include:

Analyze your social media content to find the best way to reach customersRelate to your audience and use customer personasTest your email sends and never stop improvingOptimize thought processes for your customers

 

Food for thought! As well as actionable items for your marketing efforts!

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Content Marketing!

Marketers have a case of writer’s block

Around 63 percent of B2C marketers are most likely to outsource writing over any other content creation task like editing, distribution and analytics measurement. Time constraints are often the culprit, as 57 percent say they don’t have enough hours in the day to carry out campaigns, but experience is another stumbling block. More than half (51 percent) admit they struggle to produce brand content that engages readers.

Andre van Wyk's insight:

Original from Brafton here: http://www.brafton.com/news/content-writing-and-design-most-likely-to-trip-up-marketers

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Cutts on similar website content, multiple domains: Duplicate or safe?

Cutts on similar website content, multiple domains: Duplicate or safe? | All About Digital Marketing | Scoop.it
Matt Cutts says brands are safe from search ranking penalties if they have web content on multiple domains (for a good reason).
Andre van Wyk's insight:

Brafton.com provides commentary on Cutts' latest help video - ket take away for me here is " it should be easy for sites to avoid penalties if they aren’t doing anything glaringly spammy" - as we have discussed on http://circleoflegaltrust.com/ multiple times - Common Sense!

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Tracking the social route to sales | In-Depth Analysis | Marketing Week

Tracking the social route to sales | In-Depth Analysis | Marketing Week | All About Digital Marketing | Scoop.it
New research finds a link between social media activity and purchasing and suggests that brands can measure how theirs is affecting customer behaviour.
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Five-Minute Lead Response and the Golden Hour of Optimal Lead Conversion

Five-Minute Lead Response and the Golden Hour of Optimal Lead Conversion | All About Digital Marketing | Scoop.it
The Harvard Business Review did a study about lead response that opened our eyes to the importance of speed when it comes to contacting prospects.
Andre van Wyk's insight:

"businesses have a Golden Hour in which leads are most likely to qualify"

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Reddit study provides a lesson in audience targeting

Reddit study provides a lesson in audience targeting | All About Digital Marketing | Scoop.it
A study finds Reddit users are mostly young males, proving the importance of considering each social network's audience when creating content.
Andre van Wyk's insight:

Extremely value added insights from Brafton regarding the demographics of social networks.

In this case Reddit features with respect to the younger male target.

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12 Conversations About the Past, Present and Future of Advertising - Adweek

12 Conversations About the Past, Present and Future of Advertising - Adweek | All About Digital Marketing | Scoop.it
12 Conversations About the Past, Present and Future of Advertising
Adweek
Each year, the Cannes International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce.
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Local search strategies not just about keywords

Local search strategies not just about keywords | All About Digital Marketing | Scoop.it
Brands that consider local search preferences will develop content marketing campaigns that win with target audiences.
Andre van Wyk's insight:

http://www.brafton.com/ - Provides excellent value...as usual!

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Official Google Webmaster Central Blog: Using schema.org markup for organization logos

Andre van Wyk's insight:

This is awesome for branding your business!

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How does your content load time compare for SEO? New data

How does your content load time compare for SEO? New data | All About Digital Marketing | Scoop.it
Google's recent study calculated desktop and mobile site load speed, and business owners must see how their pages stack up.
Andre van Wyk's insight:

Site speed directly affects User Experience, and also affects Google's resources.

 

Let's remember that the heavier your site is on Google's resources, the more difficult you are making it for "G to like your site"

 

We discussed improving site speed on COLT: http://circleoflegaltrust.com/site-speed-and-improving-your-page-load-time/

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