Product safety commissions from the US, Canada and Mexico are set for their 3rd North America Product Safety Summit, to be held this week. The summit is being held in Mexico City and has already proven to be highly effectual in matters of outreach, education and joint industry trainings; as well as no less than 3 trilateral recalls of harmful children’s products and toys.
The summit comprises of the US Consumer Product Safety Commission (CPSC), Health Canada and Mexico’s PROFECO, which is their Consumer Protection Federal Agency.
The news was released on the CPSC website under Release Number: 16-040, dated November 19, 2015, together with commentary provided by the CPSC’s Chairman, Elliot F. Kaye; Canada’s Minister of Health Dr. Jane Philpott and Mexico’s PROFECO Federal Attorney Lorena Martinez.
A stong message surrounding the approaching holiday season was raised with a focus of the regulatory bodies on protecting children from harmful products and toys. Additional safety tips were also provided and well worth taking note of:
Here are some safety tips for all consumers to keep in mind this holiday season:
• Magnets – Children’s magnetic toys are covered by a strong safety standard that aims to prevent magnets from being swallowed. High-powered magnet sets that have small magnets are dangerous and should be kept away from children. Whether marketed for children or adults, building and play sets with small magnets should also be kept away from small children.
• Balloons – Children can choke or suffocate on deflated or broken balloons. Children can also be strangled by a balloon string. Keep deflated balloons away from children younger than 8 years old. Discard torn balloons immediately.
• Small balls and other toys with small parts – For children younger than age 3, avoid toys with small parts, which can cause choking.
• Scooters and other riding toys – Riding toys, skateboards and in-line skates go fast, and falls could be deadly. Helmets and other safety gear should be worn properly at all times, and they should be sized to fit. Avoid riding scooters on streets or roadways.
Once gifts are open:
• Keep toys appropriate for older children away from younger siblings.
• Battery charging should be supervised by adults. Chargers and adapters can pose thermal burn hazards to young children. Pay attention to instructions and warnings on battery chargers. Some chargers lack any mechanism to prevent overcharging.
As a parent you are probably looking out for the best interests for your child. This may be by selecting the safest options when it comes to toys, play environments and so on, but when it comes to discussing issues with your child’s doctor are you perhaps pushing things too far?
A study by University of Missouri Health took the term of “Pink eye” as a label for a child’s ailment and presented this to parents as a means of engaging the parents and doctors with respect to the most adequate treatment of the apparent or termed affliction ….
Medical terms lead to divide between parents and doctors
University of Missouri Health via ScienceDaily
“As soon as parents hear the words ‘pink eye,’ their minds fill with fear and they think ‘my child needs antibiotics,'” says senior author Beth Tarini, assistant professor of pediatrics at the University of Michigan’s C.S. Mott Children’s Hospital and a researcher at the Child Health Evaluation and Research Unit. “As pediatricians, we need to recognize the impact that our words have on parents and how it affects their thinking about treatments that may be unnecessary.”
As can be seen from the above excerpt parents’ may tend to ‘panic’ based on the use of certain terms, of which may not or are not specifically what a parent may think it is. However the insistence of the use of antibiotics, and more so in this case, was not the best route to opt for – take this in conjunction with the various issues surrounding antibiotic use.
Instead of ‘jumping to conclusions’ both parents and doctors need to perhaps communicate specific issues more clearly and holistically …. ?
I am currently conducting some consumer behavior / sentiment research based on the benefit of having a “Call Connect” option on a website. Please take a few seconds to participate in this study – results will be published here.
In 2013, MarketingSherpa interviewed more than 200 marketers to find what is, and is not, working in marketing and has disseminated that valuable...
Andre van Wyk's insight:
#marketingsherpa provides insights into moving forward this year with your marketing:
Takeaways from this webinar include:
Analyze your social media content to find the best way to reach customersRelate to your audience and use customer personasTest your email sends and never stop improvingOptimize thought processes for your customers
Food for thought! As well as actionable items for your marketing efforts!
Around 63 percent of B2C marketers are most likely to outsource writing over any other content creation task like editing, distribution and analytics measurement. Time constraints are often the culprit, as 57 percent say they don’t have enough hours in the day to carry out campaigns, but experience is another stumbling block. More than half (51 percent) admit they struggle to produce brand content that engages readers.
Matt Cutts says brands are safe from search ranking penalties if they have web content on multiple domains (for a good reason).
Andre van Wyk's insight:
Brafton.com provides commentary on Cutts' latest help video - ket take away for me here is " it should be easy for sites to avoid penalties if they aren’t doing anything glaringly spammy" - as we have discussed on http://circleoflegaltrust.com/ multiple times - Common Sense!
12 Conversations About the Past, Present and Future of Advertising Adweek Each year, the Cannes International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce.
Although the spirit behind having a Child safety passenger week is admirable or noble (if I can say that) – I honestly believe that everyday and every week should be focused on child safety?
Anyhow, a number of DOT’s and organization are coming out with special events and publications in observance of this week:
This is from the Westby Times website …
During national Child Passenger Safety Week from Sept. 13 to 19, the Wisconsin Department of Transportation (WisDOT) will use social media: Twitter (https://twitter.com/WisconsinDOT) @WisconsinDOT; Facebook (https://www.facebook.com/WisDOT); and other messaging to remind adults that consistent and proper use of child safety restraints in vehicles can be a matter of life or death.
“The best way to protect children in vehicles is to put them in the right seat and use it the right way,” said David Pabst, director of the WisDOT Bureau of Transportation Safety.
The California Highway Patrol (CHP) will observe National Child Passenger Safety Week from Sept. 13-19, 2015, by conducting child safety seat events throughout the state.
During Child Passenger Safety Week, CHP Child Passenger Safety (CPS) technicians will be available at each event to provide education on how to use car seats, booster seats, and seat belts for children. Technicians can also help educate consumers about choosing the right car seat for their child, the importance of registering car seats with the manufacturer, and what to expect if the seat is subject to a safety recall. The week concludes with National Seat Check taking place on Saturday, Sept. 19 when CPS technicians across the state will be available at car seat events to offer advice and instruction to parents and caregivers.
“When installed and used correctly, child safety seats and safety belts can prevent injuries and save lives,” said CHP Commissioner Joe Farrow. “Buckling up is the single most effective thing you can do to protect yourself and your child in the event of a collision.”
As already mentioned this is an admirable cause, but let’s keep our kids safe ALL THE TIME!
One might expect that adoption is largely centered around goodwill by others, from the parents to that of the various agencies or placement companies involved within the adoption process. However that is unfortunately not always the case, as highlighted by the FBI’s recent release (07/31/2015) which details the arrest and charging of Simone Swenson who is the owner and operator of Sans Pareil Center for Children and Family Services LLC
Houston Woman Arrested for Adoption Fraud
U.S. Attorney’s Office – Southern District of Texas
HOUSTON—The owner of a child placement agency in Houston has been charged and arrested in a four-count indictment alleging an adoption fraud scheme, announced United States Attorney Kenneth Magidson. Simone Swenson, 40, of Houston, owned and operated Sans Pareil Center for Children and Family Services LLC, which was licensed to operate as both a foster care and child placement agency.
The indictment was returned under seal July 29, 2015, and unsealed today upon her arrest. She is expected to make her initial appearance before a U.S. magistrate judge at 10:00 a.m. Monday, Aug. 3, 2015.
Sans Pareil catered to adoptive families that desired to participate in domestic private (non-CPS) adoption program. According to the allegations in the indictment, from on or about January 2013 to on or about January 2014, Swenson defrauded numerous prospective adoptive families with the same birth mother, a scheme known as double matching. As part of the scheme, she allegedly obtained money and property by means or materially false and fraudulent pretenses, representations and promises.
The indictment alleges Swenson double matched birth mothers who expected to have only one baby to multiple adoptive families. Once money was wired and/or mailed into her account from those families, the charges allege that she would find a way, through lies and misrepresentations, to get out of the agreements.
According to the allegations, Swenson would contact prospective families about birth mothers but would not proceed until agency fees and expenses were paid up front. Swenson would allegedly make promises for a successful adoption. In reliance upon those representations, the indictment alleges prospective adoptive families hired attorneys and other adoption agencies, purchased airline tickets, booked hotel rooms, prepared and purchased items for the expected child’s nursery and transportation and incurred other expenses related to the prospective adoption.
The indictment alleges Swenson would and did charge fees without explanation, and the fees did not apply equally to all adoptive families as required by regulations.
The release goes on to state that the accused was always responsive up until receipt of fees and charges levied against the prospective parents….
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.
Andre van Wyk's insight:
A must for those that appreciate the already realized potential of the mobile device!
Yahoo Site Visits Surpass Google for First Time Since 2011: comScore Report. Yahoo sites saw more than 196 million visitors in July 2013, beating Google for the first time in over two years, according to a comScore report...
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