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Off-Page SEO in 2013

Off-Page SEO in 2013 | My Digital Marketing | Scoop.it

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

 

“Social signals” is another trust and popularity indicator that search engines can use by obtaining available data from known social media networks/websites.

 

User behaviors, in terms of web usage, have been more exposed in social platforms, which is why this ranking factor has been somehow more relevant in determining popular content, personalities and brands.

 

Although it’s not applicable to every industry, and not really a factor that Google will most likely focus on, it’s still a signal worth pursuing (diversified traffic sources is always good).

 

Read More at: http://kaiserthesage.com/off-page-seo/


Via Antonino Militello
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Josie's curator insight, June 13, 2013 8:00 PM

Yes, of page SEO is a significant indicator of how well your brand is doing!

Jimmy Lecours's curator insight, June 14, 2013 9:56 AM

L'importance des liens externes ou rétroliens pour une stratégie de référencement efficace. La création de liens est faite en distribuant du contenu de qualité sur des sites tiers et dans les réseaux sociaux.
L'article suivant explique très bien le processus naturel de création de lien.

Nick Mortel's curator insight, June 21, 2013 8:01 AM

add your insight...

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Maslow's Hierarchy Of Needs Meets Stengel's Brand Ideals [Infographic]

Maslow's Hierarchy Of Needs Meets Stengel's Brand Ideals [Infographic] | My Digital Marketing | Scoop.it

Via Martin (Marty) Smith
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Tiffany Crosby's curator insight, June 13, 2013 8:53 AM

I would have classified some of the social media sites differently. I believe that LinkedIn also inspires exploration. Additionally, there are some great tools missing from here. However, the idea of connecting social media to Maslow's hierarchy of needs is a novel thought that I haven't seen before. 

Martin (Marty) Smith's comment, June 13, 2013 4:14 PM
Agree with Tiffany about some of the classifications, but cool exercise in any case. Thanks Tiffany. Marty
Subhash Acharya's curator insight, June 14, 2013 5:47 AM

thanks for posting

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Burberry, Google Partner to Send Kisses Around the World

Signed and sealed with with a kiss: Burberry and Google put their own spin on the digital postcard with the launch Wednesday of "Burberry Kisses," a visually immersive experience that allows you to send a digital copy of your lip imprint through...
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Facebook IPO: Can Facebook Beat the Google Display Network in Online Advertising? | WordStream

Facebook Ads: Do They Even Work? See How Facebook Advertising Compares to the Google Display Network.
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Storytelling w/ Data: What Are the Audience Impacts?

Storytelling w/ Data: What Are the Audience Impacts? | My Digital Marketing | Scoop.it

Storytelling with data visualization is still very much in its “Wild West” phase, with journalism outlets blazing new paths in exploring the burgeoning craft of integrating the testimony of data together with compelling narrative.


Via Karen Dietz
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Karen Dietz's curator insight, June 7, 2013 5:13 PM

This article is a little heady but fascinating. I love eavesdropping in on other fields to see the effects storytelling is having, and to understand how we are grappling with similar issues. And to understand what their contributions might be!


This is a perfect example. Data visualization or data storytelling or data narratives is a hot topic today. The internet is littered with smart, funny, interesting, or very dense infographics that we pass around like hot cakes.


For many years data-visualization has focused on how to take data and visually display it so it is easily understandable. Lately they want the data to tell a story, but haven't yet explored adding story structure and story elements into their end products very much. And they interchange the words narrative and storytelling a lot thinking they mean the same thing (not all narratives are stories: think Wikipedia entry).


Nevertheless, their efforts are admirable and I enjoy keeping tabs on this field. And what I like about this article is that it is beginning to ask two critical questions -- what effects do our data visualizations have on our audiences; and how do we measure that?


So the author, Nick Diakopoulos, identifies elements that story conveys that we are very familiar with: learning, memorability, insights, engagement, sharing, conversation, credibility, persuasiveness, emotional responses, etc. The author forgot 'taking action' :)


Fascinating! I love this because as people in the field of data visualization entertain these questions, how they organize and display their material is going to change and become more 'storied'.


Why else is this article important? Well, because I bet folks creating infographics can learn a lot from us biz storytellers. And likewise, I think that these brilliant data folks will come up with nifty techology solutions about audience reactions that business storytellers will be able to benefit from. And that's just my first guess.


Dealing with data runs along a spectrum -- from business people and storytellers wanting to know how to weave data into their stories to data geeks wanting to know how to display their numbers in ways that tell a story.


Through conversations and sharing between our fields, we can learn a lot from each other and be better for it. Here's to collaboration and cross-pollination!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Kati Sipp's curator insight, June 8, 2013 8:11 PM

Do you use data to tell stories in your work, as a journalist or organizer? You might want to check this out.

Marie-Sophie's curator insight, June 14, 2013 4:20 AM

#Therearedifferentwaystotellthisstory

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Social Media ROI: 14 Formulas to Measure Social Media Benefits

Social Media ROI: 14 Formulas to Measure Social Media Benefits | My Digital Marketing | Scoop.it
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!
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Facebook announces plan to simplify ad products, eliminating 13+ ad units by the end of 2013

Facebook announces plan to simplify ad products, eliminating 13+ ad units by the end of 2013 | My Digital Marketing | Scoop.it
Facebook has announced a new initiative to greatly simplify its advertising products, which will result in half of its ad units shuttered by the end of this year.
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Accenture - Bubble over Barcelona 2013 MWC - Mobility Trends

An overview of recent trends in the mobile computing and mobile Internet space.
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10 Tips for Keeping Clients Happy

10 Tips for Keeping Clients Happy | My Digital Marketing | Scoop.it

Via Daniel Watson
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Sigrid de Kaste's curator insight, June 5, 2013 6:29 AM

It's always all about the customers....

dreamz infra's comment, June 6, 2013 5:10 AM
Good one
dreamz infra's comment, June 6, 2013 5:10 AM
Good one
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New digital comics meet old storytelling tricks

New digital comics meet old storytelling tricks | My Digital Marketing | Scoop.it

Seth Rosenblatt:  "Comics fans are getting a double-dose of digital innovation this summer, as DC Comics lets you choose your own Batman adventure and revel in new tales of the campy '60s Batman."


Via The Digital Rocking Chair
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Claudio Gentile's curator insight, June 6, 2013 6:14 AM

Importanti novità da @DCComics le storie #vintage si fanno #transmediali

Brad Tollefson's curator insight, June 18, 2013 8:07 PM

Hmmm.. when might a comic book be a 48 hr film?

Hanna Brown's curator insight, November 17, 2014 4:43 PM

http://www.collectibleswithcauses.org/comic-book-donations.html

 

Donate comic books from the Platinum Age, Golden Age, Silver Age, Bronze Age, or Modern Age to charity and take back some closet space! The tax deduction benefits far outweigh having to sell the Comic book collection yourself, and the proceeds benefit families in need across the United States. Donate comics from all your favorite superheroes such as Spiderman, Batman, Captain America, Fantastic Four or Conan today!

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Vine finally lands on Android as it hits 13 million users

Vine finally lands on Android as it hits 13 million users | My Digital Marketing | Scoop.it
At long last, it's finally arrived. Twitter has launched Vine, its popular video-recording and sharing app, on Android.

It includes much of the same functionality as the iOS version, ...
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Ecco le zone del mondo in cui gli utenti Twitter amano la geolocalizzazione

Da ovunque ci sia una connessione a internet, si può twittare qualcosa e Twitter può geolocalizzare i tweet che arrivano avendo un’idea precisa di quali aree siano a più alta densità di tweet e quali meno.
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Il 404 Space Invaders è la pagina d'errore più bella in cui ci si può imbattere

Il 404 Space Invaders è la pagina d'errore più bella in cui ci si può imbattere | My Digital Marketing | Scoop.it
Imbattersi in un errore 404 navigando sul web è la cosa più fastidiosa che possa capitare. Ma non se all'errore corrisponde una sessione di space invaders
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8 Bizarre Social Networks You Won't Believe Exist

The Internet is home to hundreds of different social networks. Aside from the big-wigs, plenty cater to a more niche variety of interests
We browsed the web and compiled some of the strangest, most hobby-specific ones we could find.
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Twitter retires API v1, finally killing off TweetDeck for iOS, Android, AIR and other apps

Twitter retires API v1, finally killing off TweetDeck for iOS, Android, AIR and other apps | My Digital Marketing | Scoop.it
It’s a move that has been coming for some while, but today Twitter finally confirmed that it has “retired” API v1 and is transitioning to its new API v1.1.
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Travel the World With These 25 Vine Posts

Travel the World With These 25 Vine Posts | My Digital Marketing | Scoop.it
Micro-video sharing platform Vine is ripe for capturing poignant moments in time. In the five months since Twitter launched the app, Vine creators have used the app to capture stunning video clips from across the globe.
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Banco Santander, the largest bank in the Eurozone, puts $6.6m+ into mobile payments firm iZettle

Banco Santander, the largest bank in the Eurozone, puts $6.6m+ into mobile payments firm iZettle | My Digital Marketing | Scoop.it
Banco Santander, the largest bank in the euro area (and one of the largest in the world) based on market cap, has pumped more than 5 million euros – approximately $6.6 million – into Swedish mobile and social payments startup iZettle.
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Social Media ROI: Measurement Formulas & Conversion Optimization Tips

Are YOU measuring social media ROI? Now you can! Loaded with 14 formulas for quantifying social media benefits and over 17 case study examples of social proof f
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Electric Car, Powered by Social Media, Rolls Across the USA

Electric Car, Powered by Social Media, Rolls Across the USA | My Digital Marketing | Scoop.it
An electric car fueled by social interaction completed a 1,000 mile-plus journey from Kansas City, Mo., to Washington, D.C., on Thursday.
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Social media metrics, tracking e ROI

Social media metrics, tracking e ROI | My Digital Marketing | Scoop.it
Grazie all'amico Saverio (@saverioweb) ho letto l'interessante post, pubblicato ieri su SocialmediaToday, dal titolo, Social Media Analytics & Roi Tracking scritto da Brianna Smith (@Brianna5mit
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Give me high five! | Bloguerrilla

Give me high five! | Bloguerrilla | My Digital Marketing | Scoop.it
Maratona ad Amburgo, tra i corridori c'è qualcuno che indossa un guanto a cui è attaccato un timbro in prossimità del palmo della mano. Tutti gli
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10 Reputation-Monitoring Tools for Merchants

10 Reputation-Monitoring Tools for Merchants | My Digital Marketing | Scoop.it
As the ’Net continues to become more and more social, there is a vast amount of digital destinations where customers can leave feedback about their positive and negative brand experiences.

Via Bonnie Burns
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malek's curator insight, June 4, 2013 1:05 PM

Part of managing your reputation is being able to look at data and analytics and make a conclusion.

malek's comment, June 4, 2013 1:07 PM
Technorati. This one is good for beginners or those who want basic results
Flexkom Central's curator insight, June 4, 2013 5:15 PM

https://www.rebelmouse.com/FlexkomCentral/

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Bees Awards 2013: ecco i vincitori!

Bees Awards 2013: ecco i vincitori! | My Digital Marketing | Scoop.it
Bees Awards 2013: premiati i vincitori del premio internazionale di social media marketing
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Viral Video Recap: Must-Watch Memes of the Week

Viral Video Recap: Must-Watch Memes of the Week | My Digital Marketing | Scoop.it
As your weekend winds down, there's nothing better than to kick back, relax and enjoy our Viral Video Recap.
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