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How to be useful, despite your smartphone addiction - Schaefer Marketing Solutions: We Help Businesses {grow}

How to be useful, despite your smartphone addiction - Schaefer Marketing Solutions: We Help Businesses {grow} | My Digital Journey | Scoop.it

t.Are you a slave to your smartphone? Mars Dorian has three simple tips to help you break free.

Saranne Davies's insight:

I think we're all guilty of this to some extent.  Content is king... I must share my content.. I must let everyone know what I have just read... I must share this pic of my half eaten lunch.

If what you're sharing isn't of value then why share?  

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My Digital Journey
I have worked in the print industry for most of my working life. Our transition towards Digital Media has been rapid. This is my journey as a complete novice.
Curated by Saranne Davies
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The 50 most iconic brand mascots | Infographic | Creative Bloq

The 50 most iconic brand mascots | Infographic | Creative Bloq | My Digital Journey | Scoop.it

Some of the most iconic brands didn't just have logos on their side, they also produced some of the most recognisable brand mascots in design history. From the cute to the quirky, those little characters instantly connect you to the brand. The team atGlotech Repairs decided to create an infographic that brings them all together.

 

"It’s a visual representation of some of the most recognisable design figures in marketing and gives an interesting insight into each of the brands," they explain. Popular figures such as Tony the Tiger, Colonel Sanders and Ronald McDonald help to make up our list of the most iconic brand mascots.

 

"It may even teach you a thing or two along the way, such as did you know that Nintendo mascot, Mario, has appeared in more than 200 video games? Or that the Sun-Maid Girl is based on a real person?" Take a look at the infographic – you might even learn something new about your favourite brand mascot.


Via Russ Merz, Ph.D.
Saranne Davies's insight:

Great.  Brings back some memories.

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Russ Merz, Ph.D.'s curator insight, November 30, 2:07 PM

A great collection of iconic #brand mascots and some slogans. A good illustration of the use of "fictional" brand spokespersons/things to create #brandimages and #brandidentities. Many of them have been updated.  Keep for reference value. 

yveline jacob's curator insight, December 1, 4:17 AM

Funny

 

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7 Skills All Digital Marketers Need to Succeed (Infographic)

7 Skills All Digital Marketers Need to Succeed (Infographic) | My Digital Journey | Scoop.it
If you work in the field of digital marketing, you understand the importance of learning new skills everyday. It’s one of the reasons you read blogs like this one — to stay sharp. In the last ten years, marketing has changed a lot.

Via Brian Yanish - MarketingHits.com
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Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic | My Digital Journey | Scoop.it
You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.
Saranne Davies's insight:

And how many have you filled in?  If you're like me, dozens of them.  What a great way of gleaning that all important information for your marketing campaign.

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Why You Should Learn a Little HTML & CSS and How - Findsome & Winmore

Why You Should Learn a Little HTML & CSS and How - Findsome & Winmore | My Digital Journey | Scoop.it
This post may seem a little strange—why would a digital marketing agency want anyone else to learn HTML when that is what we do for you? We not only come in handy during the how of website design (or the HTML/CSS), where we really shine is the why. We have years of experience to back...
Saranne Davies's insight:

Is it necessary to know HTML and CSS? 

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Content Idea Generator - Portent

Content Idea Generator - Portent | My Digital Journey | Scoop.it
Saranne Davies's insight:

Nice little tool to help you come up with that killer headline.

 

Thanks to Jeff Bullas

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Rescooped by Saranne Davies from Just Story It! Biz Storytelling
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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massimo scalzo's curator insight, July 27, 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Martin (Marty) Smith's curator insight, August 6, 4:09 PM

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

Rescooped by Saranne Davies from Business in a Social Media World
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Great Examples of Personal Logos and Branding

Great Examples of Personal Logos and Branding | My Digital Journey | Scoop.it

Via Cendrine Marrouat - www.socialmediaslant.com
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Kenneth Carnesi's curator insight, July 12, 10:02 AM

Like this idea!

Rescooped by Saranne Davies from Modern Marketer
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16 Stats That Prove Social Media Isn’t Just a Fad [New Data]

16 Stats That Prove Social Media Isn’t Just a Fad [New Data] | My Digital Journey | Scoop.it

We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren't happy with Facebook's News Feed, etc. etc.


Via The Fish Firm
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Social Web Statistics | Social Media Today

Social Web Statistics | Social Media Today | My Digital Journey | Scoop.it
There are over 7 billion people in the world, many of whom regularly use the social web in meaningful ways. Think you understand the scope of the online world? Think again. Here is an infographic from our pals at Uberflip visualizing what everyone is up to.
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Rescooped by Saranne Davies from Digital-News on Scoop.it today
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Grab People's Attention Even If You're a Blogging Nobody

Grab People's Attention Even If You're a Blogging Nobody | My Digital Journey | Scoop.it
Getting people's attention in the noisy online world is tough. But Will has managed to get even Seth Godin's attention. Learn how he did it.

Via Thomas Faltin
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How to Prepare your Business for Content Marketing

How to Prepare your Business for Content Marketing | My Digital Journey | Scoop.it
If your business can relate to any (or many) of these situations, it's likely you might need some preparation before launching a content marketing strategy.
Saranne Davies's insight:

Well worth keeping these tips in mind.

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Rescooped by Saranne Davies from The Social Media Times
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Facebook will punish publishers who ask for Likes and Shares | The ...

Facebook will punish publishers who ask for Likes and Shares | The ... | My Digital Journey | Scoop.it
In its continued efforts to clean up and optimize your News Feed, Facebook today announced plans to start penalizing pages that bait users into liking and sharing content. Facebook specifically pointed to three kinds of posts it ...

Via Hannah Kramer, robosheauk
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Eight Smart Ways to Use New Twitter Profile Settings

Eight Smart Ways to Use New Twitter Profile Settings | My Digital Journey | Scoop.it
Here are 8 smart ways you can do to take full advantage of the new Twitter profile settings when Twitter rolls them out for the general population this year
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Rescooped by Saranne Davies from Educational Technology News
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25 Things Skilled Learners Do Differently

25 Things Skilled Learners Do Differently | My Digital Journey | Scoop.it

"Imagine for a moment that all human beings had the same IQ, but that some of us knew how to tap into it better than others. How would we approach education differently?"


Via EDTC@UTB
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Leslie Wilson's curator insight, October 14, 4:08 PM

skilled learners' - their approach

 

Allan Shaw's curator insight, October 14, 7:04 PM

25 things skilled learners do is an excellent list for use with both students and for adult learning. It is important that these attributes and skills are nurtured in a school culture and are implicit in classroom practice and taught explicitly where appropriate.

Rescooped by Saranne Davies from MarketingHits
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Combining Social Media with CRM for Even Better Engagement

Combining Social Media with CRM for Even Better Engagement | My Digital Journey | Scoop.it

Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you’re using it the right way. Keep the below advice in mind and you’ll marry the two perfectly for better engagement.


Choose Your Primary Platform


Via Brian Yanish - MarketingHits.com
Saranne Davies's insight:

A useful insight but I need more. Any ideas?

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The 6 Critical Types of Social Media Comments You Must Plan For

The 6 Critical Types of Social Media Comments You Must Plan For | My Digital Journey | Scoop.it
Potential for damage in social media comes from the unknowable scenario, the wild card. What are the key types of social media comments you must plan for
Saranne Davies's insight:

I've always been a fan of the rule "If you wouldn't say it in public, the you shouldn't say it on Facebook".  However, dealing with keyboard warriors is a worry.  This is a good guide to handling responses on Social Media.

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Everything You Need To Know About HTML5 And Why You Should Care About Its War With Flash

Everything You Need To Know About HTML5 And Why You Should Care About Its War With Flash | My Digital Journey | Scoop.it
A primer to tech's big fight: Adobe Flash versus Apple and HTML5.
Saranne Davies's insight:

O.k - I've decided I need to know a lot more about HTML the language that allows the Web to function as it does.  All my "techie" friends have been on about it for years saying its a "must know"  its even being taught in schools so how hard can it be to grasp? 

Watch this space....

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Rescooped by Saranne Davies from Educational Technology News
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The Psychology of Storytelling: What Can eLearning Creators Learn from Star Wars?

The Psychology of Storytelling: What Can eLearning Creators Learn from Star Wars? | My Digital Journey | Scoop.it

"Though creating a program with as high of a production value as Star Wars would be quite challenging, the Star Wars saga offers many valuable hints and techniques for captivating an audience and introducing valuable content. As a creator of elearning, you can borrow the techniques that George Lucas used in his exciting saga to create excellent elearning content that excites consumers."


Via EDTC@UTB
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10 Reasons Why You Should Use Vine to Build Your Brand

10 Reasons Why You Should Use Vine to Build Your Brand | My Digital Journey | Scoop.it
Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign.
Saranne Davies's insight:

How long is the average attention span?  How long is it on Facebook or Twitter etc.?  Not very long.  You have little time to grab attention but Vines could be the answer.

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Jacqueline Taylor-Adams's curator insight, July 17, 10:14 PM

"Vine is much more than a shiny, new social toy. It's got a lot more going for it than novelty. Vine presents brands with an innovative, surprisingly powerful way to take advantage of the fact that visual content performs well on social media."


  1. It's Easy to Use
  2. It's Quick to Digest
  3. It's Spur of the Moment
  4. It's Convenient
  5. It's Instructional
  6. It's Entertaining
  7. It's Engaging
  8. It's a Creative Medium
  9. It's Promotional
  10. It's Measurable

Read on for more detail and strategy. Please, take this opportunity if you are not on Vine, to register with Vine and run a test campaign. Please, come back and report your results.


_______________________________

commentary provided by Marketing Strategist Jacqueline Taylor-Adams

Thank you to [url=/u/77208 x-already-notified=1]Baochi[/url] for scooping such relevant and usable info


Please, visit our online business store, we have what you need!

http://DoBusinessOnlineStore.TaylorAdamsMarketing.com

Janna Lusk's curator insight, July 17, 11:25 PM

Social marketing isn't limited to Facebook pages and Tweets. What can you create in 6 seconds?

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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | My Digital Journey | Scoop.it

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.

 

I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....


Via Jeff Domansky
Saranne Davies's insight:

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

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Jeff Domansky's curator insight, July 8, 2:20 AM

Here you'll find the best resources for getting more out of Pinterest. There are resources to help increase your exposure, track ROI, create images, & more.

Olivier Milo's curator insight, July 8, 2:53 AM

Great list of tools for Pinterest !

suraj bora's curator insight, July 8, 7:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
Rescooped by Saranne Davies from Public Relations & Social Media Insight
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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | My Digital Journey | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
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Kavita Sahgal's curator insight, June 10, 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

Rescooped by Saranne Davies from Marketing Strategy
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The Psychology of Sharing [Infographic]

The Psychology of Sharing [Infographic] | My Digital Journey | Scoop.it

What types of people are most likely to share content online? And why are they sharing it?

 

The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.

 

Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."

The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.

The reasons people share online content are various, but the main reason is "value and entertainment."

 


Via Russ Merz, Ph.D., Massimo Sciuchetti, Raj Nadar
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Russ Merz, Ph.D.'s curator insight, June 5, 8:40 AM

An interesting compendium of the 6 types of #sharing behaviors and modes of sharing on social media and other interactive forms of digital media.

Maryse Rebillot's curator insight, June 6, 3:50 AM

A good overview of the different behavioural types in digital sharing. It may lead to an additional segmentation item to better reach and engage your target.

StickyCommunication's curator insight, June 23, 4:08 AM

Interesting article on the psychology of sharing. It is good to have in mind when creating the content, whether people will find it entertaining or compelling enough to share it with their network. This article will help you form these thoughts before sending out useless content!

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3 Video Landing Page Examples Critiqued - The Wishpond Blog

3 Video Landing Page Examples Critiqued - The Wishpond Blog | My Digital Journey | Scoop.it
3 Video Landing Page Examples Critiqued 87% of online marketers are using video content. Are you? There are a ton of benefits to having videos on your landing pages. For starters, videos are an easy...
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​15+ Awesome Google+ Tricks You Might Not Know About

​15+ Awesome Google+ Tricks You Might Not Know About | My Digital Journey | Scoop.it
Google is slowly but surely improving Google+ and trying to bring the social network to the masses. Yet some of Google+'s best features are less than obvious for both avid Google Plussers and those who are still wondering what the point of it is. Here are some of the more interesting or at least useful tips for getting the most out of Google+.
Saranne Davies's insight:

I am definitely a convert.  I am forgoing Facebook for a few days just to get to grips and have been pleasantly surprised.  No whining about trivialities, half eaten lunch pics, baby pics and the like just good information shared.

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#Infographic How to Use Google+ for Business

#Infographic How to Use Google+ for Business | My Digital Journey | Scoop.it
Need to gain more profits on your business? Let's try to use Google+ as your marketing tools. This infographic by MilestoneInternet will reveal the strategy.

Via Brian Yanish - MarketingHits.com
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Carlos Polaino Jiménez's curator insight, April 15, 6:42 AM

Es el futuro cercano del marketing por internet, cumplamos las reglas!

IRWilly's curator insight, April 15, 7:36 AM

Worth Trying

 

Nine0Media's curator insight, April 16, 11:56 AM

#DIYSEO