Some of the most iconic brands didn't just have logos on their side, they also produced some of the most recognisable brand mascots in design history. From the cute to the quirky, those little characters instantly connect you to the brand. The team atGlotech Repairs decided to create an infographic that brings them all together.
"It’s a visual representation of some of the most recognisable design figures in marketing and gives an interesting insight into each of the brands," they explain. Popular figures such as Tony the Tiger, Colonel Sanders and Ronald McDonald help to make up our list of the most iconic brand mascots.
"It may even teach you a thing or two along the way, such as did you know that Nintendo mascot, Mario, has appeared in more than 200 video games? Or that the Sun-Maid Girl is based on a real person?" Take a look at the infographic – you might even learn something new about your favourite brand mascot.
If you work in the field of digital marketing, you understand the importance of learning new skills everyday. It’s one of the reasons you read blogs like this one — to stay sharp. In the last ten years, marketing has changed a lot.
This post may seem a little strange—why would a digital marketing agency want anyone else to learn HTML when that is what we do for you? We not only come in handy during the how of website design (or the HTML/CSS), where we really shine is the why. We have years of experience to back...
There are over 7 billion people in the world, many of whom regularly use the social web in meaningful ways. Think you understand the scope of the online world? Think again. Here is an infographic from our pals at Uberflip visualizing what everyone is up to.
In its continued efforts to clean up and optimize your News Feed, Facebook today announced plans to start penalizing pages that bait users into liking and sharing content. Facebook specifically pointed to three kinds of posts it ...
Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you’re using it the right way. Keep the below advice in mind and you’ll marry the two perfectly for better engagement.
Potential for damage in social media comes from the unknowable scenario, the wild card. What are the key types of social media comments you must plan for
Saranne Davies's insight:
I've always been a fan of the rule "If you wouldn't say it in public, the you shouldn't say it on Facebook". However, dealing with keyboard warriors is a worry. This is a good guide to handling responses on Social Media.
A primer to tech's big fight: Adobe Flash versus Apple and HTML5.
Saranne Davies's insight:
O.k - I've decided I need to know a lot more about HTML the language that allows the Web to function as it does. All my "techie" friends have been on about it for years saying its a "must know" its even being taught in schools so how hard can it be to grasp?
"Though creating a program with as high of a production value as Star Wars would be quite challenging, the Star Wars saga offers many valuable hints and techniques for captivating an audience and introducing valuable content. As a creator of elearning, you can borrow the techniques that George Lucas used in his exciting saga to create excellent elearning content that excites consumers."
Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.
I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....
The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.
Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.
OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....
What types of people are most likely to share content online? And why are they sharing it?
The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.
Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."
The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.
The reasons people share online content are various, but the main reason is "value and entertainment."
3 Video Landing Page Examples Critiqued 87% of online marketers are using video content. Are you? There are a ton of benefits to having videos on your landing pages. For starters, videos are an easy...
Google is slowly but surely improving Google+ and trying to bring the social network to the masses. Yet some of Google+'s best features are less than obvious for both avid Google Plussers and those who are still wondering what the point of it is. Here are some of the more interesting or at least useful tips for getting the most out of Google+.
Saranne Davies's insight:
I am definitely a convert. I am forgoing Facebook for a few days just to get to grips and have been pleasantly surprised. No whining about trivialities, half eaten lunch pics, baby pics and the like just good information shared.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.