"Though creating a program with as high of a production value as Star Wars would be quite challenging, the Star Wars saga offers many valuable hints and techniques for captivating an audience and introducing valuable content. As a creator of elearning, you can borrow the techniques that George Lucas used in his exciting saga to create excellent elearning content that excites consumers."
Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.
I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....
The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.
Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.
OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....
What types of people are most likely to share content online? And why are they sharing it?
The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.
Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."
The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.
The reasons people share online content are various, but the main reason is "value and entertainment."
3 Video Landing Page Examples Critiqued 87% of online marketers are using video content. Are you? There are a ton of benefits to having videos on your landing pages. For starters, videos are an easy...
Google is slowly but surely improving Google+ and trying to bring the social network to the masses. Yet some of Google+'s best features are less than obvious for both avid Google Plussers and those who are still wondering what the point of it is. Here are some of the more interesting or at least useful tips for getting the most out of Google+.
Saranne Davies's insight:
I am definitely a convert. I am forgoing Facebook for a few days just to get to grips and have been pleasantly surprised. No whining about trivialities, half eaten lunch pics, baby pics and the like just good information shared.
Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page.
Think you can use the same technique to update Twitter as you do with Facebook? Think again. Every social network is different and so are their users. You can't expect Google Plus user to react to an update in the same way as Facebook users. This useful infographic from mycleveragency will help you to distinguish…
There are over 7 billion people in the world, many of whom regularly use the social web in meaningful ways. Think you understand the scope of the online world? Think again. Here is an infographic from our pals at Uberflip visualizing what everyone is up to.
In its continued efforts to clean up and optimize your News Feed, Facebook today announced plans to start penalizing pages that bait users into liking and sharing content. Facebook specifically pointed to three kinds of posts it ...
FAlthough networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Plus: