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How to be useful, despite your smartphone addiction - Schaefer Marketing Solutions: We Help Businesses {grow}

How to be useful, despite your smartphone addiction - Schaefer Marketing Solutions: We Help Businesses {grow} | My Digital Journey | Scoop.it

t.Are you a slave to your smartphone? Mars Dorian has three simple tips to help you break free.

Saranne Davies's insight:

I think we're all guilty of this to some extent.  Content is king... I must share my content.. I must let everyone know what I have just read... I must share this pic of my half eaten lunch.

If what you're sharing isn't of value then why share?  

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My Digital Journey
I have worked in the print industry for most of my working life. Our transition towards Digital Media has been rapid. This is my journey as a complete novice.
Curated by Saranne Davies
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The Psychology of Storytelling: What Can eLearning Creators Learn from Star Wars?

The Psychology of Storytelling: What Can eLearning Creators Learn from Star Wars? | My Digital Journey | Scoop.it

"Though creating a program with as high of a production value as Star Wars would be quite challenging, the Star Wars saga offers many valuable hints and techniques for captivating an audience and introducing valuable content. As a creator of elearning, you can borrow the techniques that George Lucas used in his exciting saga to create excellent elearning content that excites consumers."


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10 Reasons Why You Should Use Vine to Build Your Brand

10 Reasons Why You Should Use Vine to Build Your Brand | My Digital Journey | Scoop.it
Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign.

Via Baochi
Saranne Davies's insight:

How long is the average attention span?  How long is it on Facebook or Twitter etc.?  Not very long.  You have little time to grab attention but Vines could be the answer.

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Jacqueline Taylor-Adams's curator insight, July 17, 10:14 PM

"Vine is much more than a shiny, new social toy. It's got a lot more going for it than novelty. Vine presents brands with an innovative, surprisingly powerful way to take advantage of the fact that visual content performs well on social media."


  1. It's Easy to Use
  2. It's Quick to Digest
  3. It's Spur of the Moment
  4. It's Convenient
  5. It's Instructional
  6. It's Entertaining
  7. It's Engaging
  8. It's a Creative Medium
  9. It's Promotional
  10. It's Measurable

Read on for more detail and strategy. Please, take this opportunity if you are not on Vine, to register with Vine and run a test campaign. Please, come back and report your results.


_______________________________

commentary provided by Marketing Strategist Jacqueline Taylor-Adams

Thank you to [url=/u/77208 x-already-notified=1]Baochi[/url] for scooping such relevant and usable info


Please, visit our online business store, we have what you need!

http://DoBusinessOnlineStore.TaylorAdamsMarketing.com

Janna Lusk's curator insight, July 17, 11:25 PM

Social marketing isn't limited to Facebook pages and Tweets. What can you create in 6 seconds?

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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | My Digital Journey | Scoop.it

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.

 

I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....


Via Jeff Domansky
Saranne Davies's insight:

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

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Olivier Milo's curator insight, July 8, 2:53 AM

Great list of tools for Pinterest !

Raise the Roof Marketing's curator insight, July 8, 3:35 AM

Having some great success for clients on Pinterest, some of the tools mentioned in this article can really improve your efficiency in pinning attractive images.

suraj bora's curator insight, July 8, 7:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | My Digital Journey | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
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Kavita Sahgal's curator insight, June 10, 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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The Psychology of Sharing [Infographic]

The Psychology of Sharing [Infographic] | My Digital Journey | Scoop.it

What types of people are most likely to share content online? And why are they sharing it?

 

The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.

 

Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."

The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.

The reasons people share online content are various, but the main reason is "value and entertainment."

 


Via Russ Merz, Ph.D., Massimo Sciuchetti, Raj Nadar
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Russ Merz, Ph.D.'s curator insight, June 5, 8:40 AM

An interesting compendium of the 6 types of #sharing behaviors and modes of sharing on social media and other interactive forms of digital media.

Maryse Rebillot's curator insight, June 6, 3:50 AM

A good overview of the different behavioural types in digital sharing. It may lead to an additional segmentation item to better reach and engage your target.

StickyCommunication's curator insight, June 23, 4:08 AM

Interesting article on the psychology of sharing. It is good to have in mind when creating the content, whether people will find it entertaining or compelling enough to share it with their network. This article will help you form these thoughts before sending out useless content!

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3 Video Landing Page Examples Critiqued - The Wishpond Blog

3 Video Landing Page Examples Critiqued - The Wishpond Blog | My Digital Journey | Scoop.it
3 Video Landing Page Examples Critiqued 87% of online marketers are using video content. Are you? There are a ton of benefits to having videos on your landing pages. For starters, videos are an easy...
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​15+ Awesome Google+ Tricks You Might Not Know About

​15+ Awesome Google+ Tricks You Might Not Know About | My Digital Journey | Scoop.it
Google is slowly but surely improving Google+ and trying to bring the social network to the masses. Yet some of Google+'s best features are less than obvious for both avid Google Plussers and those who are still wondering what the point of it is. Here are some of the more interesting or at least useful tips for getting the most out of Google+.
Saranne Davies's insight:

I am definitely a convert.  I am forgoing Facebook for a few days just to get to grips and have been pleasantly surprised.  No whining about trivialities, half eaten lunch pics, baby pics and the like just good information shared.

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#Infographic How to Use Google+ for Business

#Infographic How to Use Google+ for Business | My Digital Journey | Scoop.it
Need to gain more profits on your business? Let's try to use Google+ as your marketing tools. This infographic by MilestoneInternet will reveal the strategy.

Via Brian Yanish - MarketingHits.com
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Carlos Polaino Jiménez's curator insight, April 15, 6:42 AM

Es el futuro cercano del marketing por internet, cumplamos las reglas!

IRWilly's curator insight, April 15, 7:36 AM

Worth Trying

 

Nine0Media's curator insight, April 16, 11:56 AM

#DIYSEO

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20+ Awesome Ways to Get More Followers for Your Google Plus Business Page

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page | My Digital Journey | Scoop.it
Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page.
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How To Create Perfect Posts For Every Social Platform

How To Create Perfect Posts For Every Social Platform | My Digital Journey | Scoop.it
Think you can use the same technique to update Twitter as you do with Facebook? Think again. Every social network is different and so are their users. You can't expect Google Plus user to react to an update in the same way as Facebook users. This useful infographic from mycleveragency will help you to distinguish…

Via Maria Margarida Correia
Saranne Davies's insight:

Perfect! Great little keeper.

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Angie Mc's curator insight, March 26, 5:13 PM

Helpful infographic.

Venkatesh Iyer (venkyiyer.com)'s comment, March 27, 11:32 PM
Welcome.
Javier Antonio Bellina's curator insight, April 3, 4:05 PM

Crear posts tiene sus reglas:

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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | My Digital Journey | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...

Via The Fish Firm
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Steve Baker's curator insight, March 31, 8:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

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Insta-Etiquette: 10 Things to Never Do on Instagram

Insta-Etiquette: 10 Things to Never Do on Instagram | My Digital Journey | Scoop.it
Here are 10 things to never do on Instagram if you want to have a proper Instagram etiquette
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New big data institute named after Turing

New big data institute named after Turing | My Digital Journey | Scoop.it
A new institute named after computing pioneer Alan Turing will be established to help Great Britain lead the way on big data, it has been announced.
Saranne Davies's insight:

Long overdue for this Science great.  I'd put Turing up there with the likes of Da Vinci - another man ahead of his time.

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Rescooped by Saranne Davies from Just Story It Biz Storytelling
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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Vincent Martinet's curator insight, July 24, 10:35 AM

Pour ceux qui ont manqué cet excellent Slideshare sur le Storytelling :

 

http://fr.slideshare.net/kkapp/gamification-creating-engaged-learners-lten-keynote-slides?ref=http://karlkapp.com/keynote-slides-from-my-lten-address-on-gamification/

MichaelJDay's curator insight, July 24, 1:30 PM

If you don't think you use storytelling just stop and think for a moment, other than questions and commands our lives our made up of a microcosm of stories. Selling is storytelling. Sharing experiences in our lives is storytelling. The list goes on..

No Boxes's curator insight, July 24, 4:31 PM

How to tell your #business story.

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Great Examples of Personal Logos and Branding

Great Examples of Personal Logos and Branding | My Digital Journey | Scoop.it

Via Cendrine Marrouat - www.socialmediaslant.com
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Kenneth Carnesi's curator insight, July 12, 10:02 AM

Like this idea!

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16 Stats That Prove Social Media Isn’t Just a Fad [New Data]

16 Stats That Prove Social Media Isn’t Just a Fad [New Data] | My Digital Journey | Scoop.it

We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren't happy with Facebook's News Feed, etc. etc.


Via The Fish Firm
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Social Web Statistics | Social Media Today

Social Web Statistics | Social Media Today | My Digital Journey | Scoop.it
There are over 7 billion people in the world, many of whom regularly use the social web in meaningful ways. Think you understand the scope of the online world? Think again. Here is an infographic from our pals at Uberflip visualizing what everyone is up to.

Via Baochi
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Grab People's Attention Even If You're a Blogging Nobody

Grab People's Attention Even If You're a Blogging Nobody | My Digital Journey | Scoop.it
Getting people's attention in the noisy online world is tough. But Will has managed to get even Seth Godin's attention. Learn how he did it.

Via Thomas Faltin
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How to Prepare your Business for Content Marketing

How to Prepare your Business for Content Marketing | My Digital Journey | Scoop.it
If your business can relate to any (or many) of these situations, it's likely you might need some preparation before launching a content marketing strategy.
Saranne Davies's insight:

Well worth keeping these tips in mind.

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Facebook will punish publishers who ask for Likes and Shares | The ...

Facebook will punish publishers who ask for Likes and Shares | The ... | My Digital Journey | Scoop.it
In its continued efforts to clean up and optimize your News Feed, Facebook today announced plans to start penalizing pages that bait users into liking and sharing content. Facebook specifically pointed to three kinds of posts it ...

Via Hannah du Plessis, robosheauk
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Eight Smart Ways to Use New Twitter Profile Settings

Eight Smart Ways to Use New Twitter Profile Settings | My Digital Journey | Scoop.it
Here are 8 smart ways you can do to take full advantage of the new Twitter profile settings when Twitter rolls them out for the general population this year
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Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus

Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus | My Digital Journey | Scoop.it

FAlthough networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Plus:


Via Brian Yanish - MarketingHits.com
Saranne Davies's insight:

Time to embrace Google+.

To be honest I've always liked it however breaking the habit of Facebook will be a big ask.

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Lee Werrell's curator insight, April 4, 4:19 AM

Google+ offers users a unique and direct route into influencing google search behaviour as posts and +1's to google+ are rated highly in the search engine. One post I made recently was, within a 2 hr period, position 6 on the first age of a search I conducted on that subject from a different logged in account!

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Social Media for Small Business : The Why and How

Social Media for Small Business : The Why and How | My Digital Journey | Scoop.it
GottaQuirk is a blog focussed on all aspects of digital marketing and is authored by the Quirk team.

Via The Fish Firm
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Alison D. Gilbert's curator insight, March 30, 8:05 PM

I posted this because I love the graphic of all the social media icons placed together.

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Algorithms: The Glue Between Content, Data and Insight

Algorithms: The Glue Between Content, Data and Insight | My Digital Journey | Scoop.it

Via Robin Good
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Georges Millet's curator insight, March 25, 4:10 AM

Knowledge & life turning today into a (google) search. Algorithms are key!  

Stephen Dale's curator insight, March 26, 4:35 AM

"We are in the era of the algorithm. They decide what news we will see, they decide which person is important and they will even merge more and more into our non-digital lives.

 

But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."

 

A reminder, then, that algorithm's should not take the place of critical thinking.

Mariale Peñalosa Arguijo's curator insight, March 26, 9:44 AM

 

 10
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Connecting With People: How to Be Human With Your Social Marketing |

Connecting With People: How to Be Human With Your Social Marketing | | My Digital Journey | Scoop.it
Social Media Marketing Podcast 85, in this episode Bryan Kramer shares what it takes for marketers to connect on a human level online.
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