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Wearables, Big Data in Peak of Inflated Expectations | L2's The Daily

Wearables, Big Data in Peak of Inflated Expectations | L2's The Daily | Digital Daily | Scoop.it

Gartner recently released its 20th Hype Cycle graph, which reveals that we are in a peak of inflated expectations for wearable tech, connected devices, and 3D printing. Big Data is on the border of the trough of disillusionment and peak of inflated expectations. L2 released an Intelligence Report: Wearables in which some of that inflated expectations was inflated. As shown in the graph below, growth expectations are higher for device types with smaller shipments. Smart Glasses are expected to grow by 400% between 2013 and 2014, even thought they currently account for less than 10% of wearable tech devices.

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MICHAEL KORS MAKES ITS INSTAGRAM SHOPPABLE

MICHAEL KORS MAKES ITS INSTAGRAM SHOPPABLE | Digital Daily | Scoop.it

One of the most annoying hurdles for brands on Instagram is the lack of ability to link out to products. Since the app doesn't seem to be in a hurry to offer that capability, companies like Nordstrom and Marc Jacobs Beauty have begun to take it upon themselves to develop programs which make their images shoppable.

The latest? Michael Kors, which just launched #Instakors. Users register their email addresses and Instagram user name at the special landing page; like with other programs of its ilk (LiketoKnow:It, for one), Michael Kors shoots a linked email when the customer "likes" a shoppable photo.

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Hermès pens digital notes to introduce first writing instrument - Luxury Daily

Hermès pens digital notes to introduce first writing instrument - Luxury Daily | Digital Daily | Scoop.it

France’s Hermès is pushing the value of handwritten correspondence through a digital campaign featuring its Nautilus writing instruments.

Introduced through an email blast, the subject line only reads “Nautilus,” a type of marine life, which may not be compelling enough for opens due to the disconnect between product and definition. Nonetheless, Hermès’ timing for the product push is on point as consumers begin writing holiday greeting cards and looking for small tokens for loved ones or colleagues.

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The Trouble with Fashion Recognition Apps - The Business of Fashion

The Trouble with Fashion Recognition Apps  - The Business of Fashion | Digital Daily | Scoop.it
LONDON, United Kingdom — Fashion recognition apps — often dubbed “Shazam for Fashion” — promised to make the entire world shoppable. Anytime, anywhere, a user would be able to snap a piece of inspiration — a sharply cut coat on a passerby, or a fetching mini-dress in a magazine — and sophisticated “visual search” technology would identify and retrieve a link to the item, available to instantly buy, thereby radically shortening the path from inspiration to transaction. Or so the pitch went. Over the last two years, investment has poured into start-ups building fashion recognition apps. But are they working? When this … More
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Content & Commerce Best Practices: Tory Burch, Ralph Lauren | L2's The Daily

Content & Commerce Best Practices: Tory Burch, Ralph Lauren | L2's The Daily | Digital Daily | Scoop.it

L2 and Demandware’s Intelligence Report: Content & Commerce lauds a number of brands who effectively use content to promote their brands, and calls out those who are inefficient in distributing their content. Here is a roundup of the good and bad:

Tory Burch placed a “Buy All” button on the pages of its Fall 2014 lookbook. Viewers can all elements of an outfit to their shopping bag with a single click.

Ralph Lauren has shoppable style guide. Users can purchase suggested items without leaving the page.

Bobbi Brown eases site/blog navigation by linking articles to product pages on the main site.

Anthropologie presents its lookbooks as shoppable videos. Pausing them brings up a menu of product categories.

Columbia is one of 14% of brands with user-generated content on their homepage that link to the product.

H&M posts do not link back to the product page, even when they are profiling a specific product.

Clinique has not yet launched its European sites, which limits its ability to cross-post video content.

Ray-Ban has a gallery of user-generated content called Never Hide, but none of the images link to the featured product.

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Top 10 luxury brand digital efforts of Q3 - Luxury Daily

Top 10 luxury brand digital efforts of Q3 - Luxury Daily | Digital Daily | Scoop.it

As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.

From virtual galleries to views of the world, luxury brands used digital to recreate physical experiences in the third quarter of 2014, taking consumers on journeys through their screens. This approach to digital helps brands forge deeper bonds with consumers, educating them on inspiration or their outreach initiatives.

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Bloomingdale’s incorporates mobile touchpoints throughout renovated Silicon Valley store - Luxury Daily

Bloomingdale’s incorporates mobile touchpoints throughout renovated Silicon Valley store - Luxury Daily | Digital Daily | Scoop.it

Department store chain Bloomingdale’s is opening its first fully mobile store in Palo Alto, CA, Oct. 10 to appeal to the “digitally sophisticated” tech community in Silicon Valley.

Featuring smart dressing rooms, mobile checkout, consumer-facing tablets and sales associates armed with mobile devices, the store in the Stanford Shopping Center heightens the omnichannel experience for shoppers. This neighborhood is a good testing ground for new retail technologies, which Bloomingdale’s may want to carry over to other locations.

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How technology is transforming the cosmetics industry - Telegraph

How technology is transforming the cosmetics industry - Telegraph | Digital Daily | Scoop.it

The cosmetics industry is embracing new technologies, as it attempts to attract a new wave of digital natives

L'Oréal worked with a team of data scientists from Image Metrics – whose advanced facial mapping technology was used in the film The Curious Case of Benjamin Button – to incorporate a facial mapping algorithm into the app. Up until this point, the technology had only been used in Hollywood and in the gaming industry.

Another L’Oréal brand, YSL beaute, has recently launched a partnership with Google Glass to allow makeup artists to capture makeup sessions on video from a subjective point of view and demonstrate application techniques. 

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We Tried Apple Pay At A Bunch Of Major Retailers In One Of New York's Busiest Shopping Areas — Here's What We Found

We Tried Apple Pay At A Bunch Of Major Retailers In One Of New York's Busiest Shopping Areas — Here's What We Found | Digital Daily | Scoop.it
The BI Intelligence team tested out Apple Pay on launch day.
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Louis Vuitton passes Instagram account to artistic director for Paris Fashion Week - Luxury Daily

Louis Vuitton passes Instagram account to artistic director for Paris Fashion Week - Luxury Daily | Digital Daily | Scoop.it
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Hermès creates digital home for silk collections - Luxury Daily - Internet

Hermès creates digital home for silk collections - Luxury Daily - Internet | Digital Daily | Scoop.it

French leather goods maker Hermès is maintaining its dedication to whimsy with a digital microsite “housing” silk products.

The site explores Hermès equestrian roots and displays a different silk item, primarily scarves, throughout the hand drawn house. The digital house’s many floors and vibrant arrangements will likely keep fans entertained as they learn about the range of silk products.

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Mr Porter Shoppable Video Viewed Up To 948,350 Times a Day | L2's The Daily

Mr Porter Shoppable Video Viewed Up To 948,350 Times a Day | L2's The Daily | Digital Daily | Scoop.it

YouTube is one of the most widely adopted social platforms among department store brands. Seventy-seven percent of brands in L2’s Digital IQ Index®: Department Stores have a YouTube channel. And more are experimenting with shoppable videos to bring users closer down the purchase funnel. Thirty-nine of Department Stores released a shoppable video in the last year, among them Kohl’s, Sears, and Mr Porter.

 

Mr Porter’s ‘The Gentleman’s Wager’ did particularly well. The menswear e-tailer partnered with Johnnie Walker on the clip starring Jude Law and Giancarlo Giannini. Viewers can click on the clothes worn by actors and Johnnie Walker products to purchase them on the spot. The results were astounding: more than seven million views in two weeks, which is 300% higher than the most-viewed video on Mr. Porter’s YouTube channel.

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Guerlain generates product interest via social questionnaire

Guerlain generates product interest via social questionnaire | Digital Daily | Scoop.it

French beauty brand Guerlain looked to social media to build anticipation among followers before the official launch of its new lipstick Kiss Kiss.

Guerlain celebrated the upcoming Kiss Kiss launch through various social prompts that connected the product to the act of kissing, romance and lipstick-specific questions. By asking questions via social media, Guerlain was able to find out more about its consumers through personalized interaction.

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Barneys begins selling exclusive Opening Ceremony, Intel smart bracelet - Luxury Daily

Barneys begins selling exclusive Opening Ceremony, Intel smart bracelet - Luxury Daily | Digital Daily | Scoop.it

Department store chain Barneys New York is highlighting its forward-looking approach with the release of the Opening Ceremony and Intel wearable smart bracelet online and in select storefronts.

The smart bracelet will connect wearers’ text messages and other notifications, and may raise the profile of the technology. Barneys distinguishes itself from peers with exclusive access and may become a go-to place for technology-geared, affluent consumers.

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Label uses 3D body scanners to make precise bespoke attire - Luxury Daily

Label uses 3D body scanners to make precise bespoke attire - Luxury Daily | Digital Daily | Scoop.it

Custom clothing brand Label is tapping 3D body scanning technology to increase the accuracy of its clients’ measurements.

Soon, Label’s clients will be able to have a 3D rendering of their bodies, formed using Body Lab’s computer vision technology. Not losing the human touch, personal consultants and tailors will still be on-hand during the appointment.

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Marc Jacobs Beauty allows for ecommerce ease via Instagram shop - Luxury Daily

Marc Jacobs Beauty allows for ecommerce ease via Instagram shop - Luxury Daily | Digital Daily | Scoop.it

U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.

Brands have struggled to generate conversions through Instagram because the platform does not allow for active hyperlinks to be embedded in the captions of shared photos. Marc Jacobs is looking to give consumers straightforward access to ecommerce through Instagram by linking its shared images to product emails for purchasing ease.

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Chanel shows off fall handbags via interactive mobile ad - Luxury Daily

Chanel shows off fall handbags via interactive mobile ad - Luxury Daily | Digital Daily | Scoop.it

French fashion house Chanel is attracting consumer attention for its fall handbags with an interactive mobile advertisement on New York magazine’s The Cut blog.

Featuring brightly colored tiles, the banner ad lets consumers click to view pop-out imagery of the label’s fall/winter 2014 handbags. Letting consumers interact with an ad before clicking through may help sway them to leave a content page.

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Top 10 luxury brand social marketers of Q3 - Luxury Daily

Top 10 luxury brand social marketers of Q3 - Luxury Daily | Digital Daily | Scoop.it

Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.

Several campaigns handed over the camera to people both within and outside the brand to cultivate their Instagram accounts. Luxury marketers also experimented with WeChat and short social videos to grab consumers’ attentions for short bits of time.

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Top 10 luxury brand mobile marketers of Q3 - Luxury Daily

Top 10 luxury brand mobile marketers of Q3 - Luxury Daily | Digital Daily | Scoop.it

During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier.

These fluid and connective mobile efforts included a retail floor plan application, games that work to educate while being entertaining and tools that serve the on-the-go affluent consumer. Mobile shows no signs of floundering, so brands that cater to affluent consumers through these channels will create a stronger connection than those slow to adapt.

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Hermès takes consumers Elsewhere to reinterpret its print magazine - Luxury Daily

Hermès takes consumers Elsewhere to reinterpret its print magazine - Luxury Daily | Digital Daily | Scoop.it

French leather goods house Hermès’ seasonal digital magazine, Le Monde D’Hermès, has been overtaken by curious creators.

Always one to embrace its whimsical and cheerful side, Hermès’ fall/winter 2014 digital magazine edition, “Elsewhere,” features quirky animations drawn by artistic duo Mrzyk and Moriceau. The new issue was introduced via email depicting Hermès’ apparel in a mountainous desert setting with two llama-like figures wearing cowboy hats popping up from behind the mountain’s peak.

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Neiman Marcus launches MyNM to personalize ecommerce - Luxury Daily

Neiman Marcus launches MyNM to personalize ecommerce - Luxury Daily | Digital Daily | Scoop.it

Department store chain Neiman Marcus is expanding its personalized shopping experiences to accommodate the online consumer.

With MyNM, online consumers will receive customization and personalization similar to what they receive in-store. The increased technology will help Neiman Marcus further integrate the consumer purchase journey.

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Paris Bars Using Beacon Tech to Deliver Specially-Crafted Remy Martin Cocktails - PSFK

Paris Bars Using Beacon Tech to Deliver Specially-Crafted Remy Martin Cocktails - PSFK | Digital Daily | Scoop.it
Bars in Paris use beacon tech to deliver crafted Remy Martin Cocktails
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Publications See Pinterest as Key Ally

Publications See Pinterest as Key Ally | Digital Daily | Scoop.it
Magazines like Better Homes and Gardens and Self increasingly see the photo-sharing site as a critical source of traffic — and emerging trends to cover.
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Kenzo enhances Printemps pop-up with interactive mobile app - Luxury Daily

Kenzo enhances Printemps pop-up with interactive mobile app - Luxury Daily | Digital Daily | Scoop.it

Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.

Kenzo Loves Printemps, the brand’s first mobile app, lets consumers browse through the collection of exclusives created for the pop-up, as well as enter a contest through an interactive game. Providing a digital tie-in to the physical retail environment will help get consumers actively engaging with the brand on mobile.

“Several luxury retailers have apps in-market with the intention of driving customer interaction but fall short when they don’t offer any real incentives,” said Melody Adhami, president and chief operating officer of Plastic Mobile, Toronto.

“While enhancing the customer’s experience within their pop-up store, Kenzo is also successfully creating a sense of urgency with the high value incentive app and gamifying the shopping experience – a great strategy,” she said.

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