Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.
Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. When a company does a good job of defining its unique selling proposition and what it stands for, those key concepts help define editorial themes in everything from a content calendar to topics that drive curated social media content.
The Best Practices covered:
1. Sources of News to Curate
2. Types of Content to Curate
3. Where to Publish Curated Content