My career and education
3 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Natasha Walker
Scoop.it!

The 11 Best Psychology and Philosophy Books of 2011

The 11 Best Psychology and Philosophy Books of 2011 | My career and education | Scoop.it
What it means to be human, how pronouns are secretly shaping our lives, and why we believe.
more...
No comment yet.
Scooped by Natasha Walker
Scoop.it!

The Psychology of Nostalgia (in under 300 words) — PsyBlog

The Psychology of Nostalgia (in under 300 words) — PsyBlog | My career and education | Scoop.it
Nostalgia has been rehabilitated from a disease of the mind to a beneficial emotional experience.
more...
No comment yet.
Scooped by Natasha Walker
Scoop.it!

Insomnia Impairs Emotional Regulation | Psychology Today

Insufficient sleep may contribute to the onset of emotional difficulties. By Michael J. Breus, Ph.D....
more...
No comment yet.
Scooped by Natasha Walker
Scoop.it!

Nice Results, But What Did You Expect?

Nice Results, But What Did You Expect? | My career and education | Scoop.it
In 2008, a team of psychologists from the University of Michigan apparently found a simple memory task that could boost intelligence. They asked volunteers to watch a sequence of symbols while list...
more...
No comment yet.
Scooped by Natasha Walker
Scoop.it!

ACT Manager/Senior Consultant Psychologist - PsychXchange ...

Full Time or Permanent Part Time (4 days per week) – Canberra Based (No relocation). · Are you a senior registered psychologist with extensive knowledge across Australia's workplace mental health environment?
more...
No comment yet.
Rescooped by Natasha Walker from The MarTech Digest
Scoop.it!

Using Psychology to Increase Conversions [FREE White Paper] - Pardot

Using Psychology to Increase Conversions [FREE White Paper] - Pardot | My career and education | Scoop.it

Excerpt...

 

Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

Social Proof: When making decisions, we often look at the behavior of others as an example.Loss Aversion: The desire to avoid loss is a strong motivator for many.Anchoring: In decision making, we often judge our options by the first piece of information we have.Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.Authority: We are more persuaded by people and companies that we perceive to have authority.

 

With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.


Via marketingIO
more...
marketingIO's curator insight, June 5, 2013 12:22 PM

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


  • See the article at www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us