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3 Components of a Successful Business Logo by Honey Hilliard

Honey Hilliard gives you three crucial components of how to build a successful business logo. If you're an entrepreneur, or in charge of visual branding for ...
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6 Free Word Business Plan Templates - BusinessNewsDaily

6 Free Word Business Plan Templates - BusinessNewsDaily | My Business | Scoop.it
6 Free Word Business Plan Templates
BusinessNewsDaily
Small business resource website SCORE aims to help entrepreneurs launch and grow small businesses across the United States.
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Three steps to better business writing - ethos, logos, pathos

Three steps to better business writing - ethos, logos, pathos | My Business | Scoop.it
Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, speeches, and reports.

Via Charles Tiayon
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Charles Tiayon's curator insight, November 13, 2013 1:38 AM

1. Ethos - Be credible

By appealing to credibility, writers make their claims more believable. The writer builds on his or her ethos by writing with clarity. The writer will be more credible if there are no errors in the writing, as well as no errors in the subject matter.

2. Logos - Be logical

By appealing to logic, writers persuade. A successful appeal to logos requires tangible evidence, e.g., a quote from a reliable source. The writer appeals to the rationality of the audience.

3. Pathos - Appeal to emotions

By appealing to emotions, writers persuade.

Read more: http://www.bizcommunity.com/Article/196/15/103320.html

Logo Ontwikkeling's curator insight, October 18, 2014 12:47 AM

Great business writing tips!