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The Art of Branding Yourself and Your Freelancing Business | Webdesigner Depot

The Art of Branding Yourself and Your Freelancing Business | Webdesigner Depot | My Brand | Scoop.it
Just as it is for big corporations, successful branding is essential to the success of a freelancing business and to just one self-employed web worker.
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4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle | My Brand | Scoop.it

Excerpted from article:

"One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle.

 

Here are four proven content assets and incentives to reach business buyers at all stages in their purchasing process.

 

1. White Papers & Webinars:

They are great for B2B prospects at the very beginning of their buying cycle. Prospects at this stage know they have a problem and are trying to figure out the best way to fix it. They are in research mode.

Done correctly, White Papers and Webinars will provide helpful information, answer the prospects questions and position your company as a thought leader in your field.

 

2. Case Studies:

They are an excellent way to bridge the gap between business buyers engaged in general research and those who are looking for a specific solution.

Case studies have the unique opportunity of doing both.

 

3. Assessments & Audits:

They should be used for B2B prospects who are beyond the initial research stage and have already determined that they need to make a change or need help. These assets are customized to specifically address a prospect’s particular situation.

 

4. Demos & Free Trials:

They are a great way to overcome any of the last reservation about commitment or unknowns. The prospect has a chance to test the waters, experience first-hand how your products or services help them."

 

Read full article: http://j.mp/KLePhO


Via Giuseppe Mauriello
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Business Brand – 4 Steps to Creating a Strong Image | Business 2 Community

Business Brand – 4 Steps to Creating a Strong Image | Business 2 Community | My Brand | Scoop.it
Recently I wrote about the real value in your value proposition to help small businesses determine what it is they offer and why their market needs it.
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Profit Blogger: The Importance Of Branding Yourself

Profit Blogger: The Importance Of Branding Yourself | My Brand | Scoop.it
The Importance Of Branding Yourself http://t.co/MT3oXYGf #Blogging #Blog #TPBP...
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The Mother Of All Branding Opportunities

The Mother Of All Branding Opportunities | My Brand | Scoop.it
So-called "ordinary" moms are taking tried-and-true branding principles to transform themselves into marketing (and money-making) powerhouses.
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Emotional Intelligence (EQ) | World's #1 Emotional Intelligence Provider. Get emotional intelligence tests, training, certification, coaching, 360 feedback reviews.

Emotional Intelligence (EQ) | World's #1 Emotional Intelligence Provider. Get emotional intelligence tests, training, certification, coaching, 360 feedback reviews. | My Brand | Scoop.it
TalentSmart is the world's #1 provider of emotional intelligence (EQ). More than 75% of the Fortune 500 companies rely on our products and services.
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Collect Any Type of Web Content Into Visual Collections with the New Bundlr

Collect Any Type of Web Content Into Visual Collections with the New Bundlr | My Brand | Scoop.it

From Journalism.co.uk: "The content curation website Bundlr has just announced a new version of its service which allows for embedding of content from a wide range of sources.


By partnering with Embedly the site now supports over 200 sources of content, including Storify, Pinterest and Amazon, for users to add to their bundles.

 

Embedly is the service that the new version of Twitter uses to embed photographs and articles in your Twitter stream and is used by a host of other sites such as Reddit and Bitly and comes as a WordPress plugin.


While Bundlr was originally seen as an alternative to sites like Storify, which can be used to create stories from curated links and content, Bundlr's focus is now on creating a top-level resource for curated content around a story or topic."

 

(Source: Journalism.co.uk)

 

Try it out: http://bundlr.com/ ;


Via Robin Good
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Trying to Build Your Brand? Don't get stuck with fickle-ed customers ...

Trying to Build Your Brand? Don't get stuck with fickle-ed customers ... | My Brand | Scoop.it
Before you achieve true loyalty you need prospects to establish certain behaviors or pattern of brand perference. Many loyalty programs are built on the premise that the repeat/frequency phase is the most important link to ...
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How SMEs can use branding to attract clients

How SMEs can use branding to attract clients | My Brand | Scoop.it
BusinessDay, Nigerian newspaper, BusinessDay newspaper Nigeria, Nigerian news, Nigeria news, Nigerian Nigeria Business, Nigerian Nigeria economy, Nigerian Nigeria Banking news, Corruption Nigeria, Corruption Nigerian, Nigerian Politics, Nigeria Politics...
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GM Vs. Ford: Companies Ask If Advertising on Facebook Pays? | Billboard.biz

GM Vs. Ford: Companies Ask If Advertising on Facebook Pays? | Billboard.biz | My Brand | Scoop.it
Responding to extraordinary demand, Facebook said Wednesday that it would sell more stock in the company's initial public offering. But ahead of the IPO, a debate emerged... (GM Vs. Ford: Companies Ask If Advertising on Facebook Pays?
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Social gifting may be a buzzword, but it's also the future of e-commerce

Social gifting may be a buzzword, but it's also the future of e-commerce | My Brand | Scoop.it
Last week, a Swedish company by the name of Wrapp made its way stateside, bringing with it a new mobile app that is helping to make “social gifting” the new buzzword in e-commerce. Interested in what this new app had to ...
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10 Responsive Web Design Tutorials - NewEvolution

10 Responsive Web Design Tutorials - NewEvolution | My Brand | Scoop.it
The question isn't do you need a responsive web design, the real question is how fast can you implement one correctly.
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