"One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle.
Here are four proven content assets and incentives to reach business buyers at all stages in their purchasing process.
1. White Papers & Webinars:
They are great for B2B prospects at the very beginning of their buying cycle. Prospects at this stage know they have a problem and are trying to figure out the best way to fix it. They are in research mode.
Done correctly, White Papers and Webinars will provide helpful information, answer the prospects questions and position your company as a thought leader in your field.
2. Case Studies:
They are an excellent way to bridge the gap between business buyers engaged in general research and those who are looking for a specific solution.
Case studies have the unique opportunity of doing both.
3. Assessments & Audits:
They should be used for B2B prospects who are beyond the initial research stage and have already determined that they need to make a change or need help. These assets are customized to specifically address a prospect’s particular situation.
4. Demos & Free Trials:
They are a great way to overcome any of the last reservation about commitment or unknowns. The prospect has a chance to test the waters, experience first-hand how your products or services help them."
From Journalism.co.uk: "The content curation website Bundlr has just announced a new version of its service which allows for embedding of content from a wide range of sources.
By partnering with Embedly the site now supports over 200 sources of content, including Storify, Pinterest and Amazon, for users to add to their bundles.
Embedly is the service that the new version of Twitter uses to embed photographs and articles in your Twitter stream and is used by a host of other sites such as Reddit and Bitly and comes as a WordPress plugin.
While Bundlr was originally seen as an alternative to sites like Storify, which can be used to create stories from curated links and content, Bundlr's focus is now on creating a top-level resource for curated content around a story or topic."
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