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Marketing Information articles | Online Network Marketing 101A – Basic Must Steps To Follow To Be A Successful Marketer

http://t.co/Obl8nXf7 Leeds Would appear that branding issues are really suggesting
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Cnnsidering Multi Level Marketing for your products? This is some good info to help you along the way.

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Color Psychology for Branding and Design

Color Psychology for Branding and Design | My Brand | Scoop.it
A solid color palette is the backbone of a successful brand or design.  It is a fundamental that people do remember readily.  If you are establishing or revamping your brand and the designs that fe...
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Useful info here when choosing your color plaette for design.

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Money Monday: Your New Year’s Financial Planning Checklist

Money Monday: Your New Year’s Financial Planning Checklist | My Brand | Scoop.it
Assess your financial situation and plan your future.

Via The Fish Firm
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Kari Schull Fitzpatrick's comment, December 27, 2012 9:00 AM
set realistic goals for profit
asnal abbas's comment, December 31, 2012 7:50 AM
mset realistic goals for profit to be the best
esyadepolama's comment, January 2, 2013 3:28 AM
Thank you very much for your article. http://www.akillidepo.com.tr
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Personal Branding

Personal Branding | My Brand | Scoop.it
Personal Branding, by Jose A Soriano Giron: updated automatically with a curated selection of articles, blog posts, videos and photos. (RT @JoseSGiron: Personal Branding is out!
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10 Content Marketing Must-Do's for Brands

10 Content Marketing Must-Do's for Brands | My Brand | Scoop.it

Excerpted from article:

"It’s not enough to simply be creating content—to be publishing blogs and newsletters, and producing webinars and podcasts. Instead, brands have to be consistently creating and sharing really great stuff—not just stuff that’s merely good enough.

In content marketing these days, either you rock or you suck. This new era isn’t about storytelling; it’s about telling a true story well.

 

Such content creators will convey your company’s true story in a compelling way by uncovering the stories about your brand and how your customers are using your products and services; narrating them in a human, accessible way; and sparking conversation about your company, customers, or employees.

In other words, brand journalists bring a reporter’s sensibility to your content. They bring an editorial approach to building a brand.

 

Companies can’t adopt the “everyone is a publisher” mantra without a broader awareness of what it means to use content to build an audience, and they can’t cherry-pick the most “fun” parts of being a publisher and discard time-honored editorial processes. Here are some guidelines:

 

1. Tell the truth...

2. Use data...

3. Cite sources...

4. Seek out the best sources...

5. Check your spelling...

6. Root out opposing viewpoints...

7. Be aware of hidden agendas...

8. Edit...

9. Keep things simple...

10. Think visually...

 

The best content has a human element to it. Why? Because your readers are people, which means they will relate better to your story if you relate it to them on their level. Even if you sell something inherently boring like technology or toasters, focus on how your products or services touch people’s lives...."

 

Read full original article here:

http://www.convinceandconvert.com/social-media-strategy/10-content-marketing-must-dos-for-brands/


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12 Simple Ways Marketers Can Humanize Their Brand | HubSpot

12 Simple Ways Marketers Can Humanize Their Brand | HubSpot | My Brand | Scoop.it

Excerpted from article:
"In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

People do business with people they like and trust, and it's really, really hard to trust a company.

If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

1) Write an 'About Us' page that's actually good.

2) Kill the business babble.

3) Inject a sense of humor into your content.

4) Publish photos of your team being themselves.

5) Introduce your community manager.

6) Sign your social updates.

7) Have conversations with fans, followers, and commenters.

8) Encourage employees to be social on behalf of your company.

9) Admit your mistakes.

10) Poke fun at yourself.

11) Sign your emails with your name. Like, your name.

12) Take off your marketer hat once in a while."

 

Each way is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/33525/12-Simple-Ways-Marketers-Can-Humanize-Their-Brand.aspx

 

 


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Develop Your Personal Brand | IdeasByBlog

Develop Your Personal Brand | IdeasByBlog | My Brand | Scoop.it
Our guide to personal branding will take you through the ins and outs of social media success when it comes to developing your own personal brand.
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Invisible Digital is the Force for Next Generation Branding - Business 2 Community

Invisible Digital is the Force for Next Generation Branding - Business 2 Community | My Brand | Scoop.it
Invisible Digital is the Force for Next Generation BrandingBusiness 2 CommunityAll are ranked in the top 50 of the 2012 BrandZ most valuable global brands report. Yet even within this exclusive collection of brands, some stand out from others.
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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | My Brand | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)


Via Sylvain Leroux, Sarah-Jayne Gratton
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12 Simple Ways Marketers Can Humanize Their Brand | HubSpot

12 Simple Ways Marketers Can Humanize Their Brand | HubSpot | My Brand | Scoop.it

Excerpted from article:
"In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

People do business with people they like and trust, and it's really, really hard to trust a company.

If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

1) Write an 'About Us' page that's actually good.

2) Kill the business babble.

3) Inject a sense of humor into your content.

4) Publish photos of your team being themselves.

5) Introduce your community manager.

6) Sign your social updates.

7) Have conversations with fans, followers, and commenters.

8) Encourage employees to be social on behalf of your company.

9) Admit your mistakes.

10) Poke fun at yourself.

11) Sign your emails with your name. Like, your name.

12) Take off your marketer hat once in a while."

 

Each way is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/33525/12-Simple-Ways-Marketers-Can-Humanize-Their-Brand.aspx

 

 


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10 Great Personal Branding Articles

10 Great Personal Branding Articles | My Brand | Scoop.it
1. Personal Branding 101: How to Discover and Create Your Brand

The personal branding guru himself Dan Schwabel discusses the importance of branding in this web 2.0 world, as well as how to discover and create your brand.
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15 Personal Branding Regrets You Don't Want to Have | Business 2 ...

15 Personal Branding Regrets You Don't Want to Have | Business 2 ... | My Brand | Scoop.it
A brief reminder of personal branding mistakes to avoid. 1. Not thinking about what your personal branding goals should be Are you trying to get promoted or.

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7 Tips To Drive More Traffic To Your Blog With Social Sharing | Social Media Examiner

7 Tips To Drive More Traffic To Your Blog With Social Sharing | Social Media Examiner | My Brand | Scoop.it

How to make your content more shareable and drive traffic to your blog.

Excerpted from article:

 

#1: Identify Your Most Popular Posts and Keywords:

Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.

 

#2: Track and Leverage Trends:

Know what is top-of-mind for readers.

Here are some free tools that will make your listening efforts more efficient:

- LinkedIn Today;

- Trendsbuzz;

- Know Your Meme;

- Google Insights;

- Hashtags;

- Topsy.

Once you’ve identified the conversations that are happening, you should think of a way to use that information for a shareable blog post.

 

#3: Think “Why Would People Share This?”:

Only commit to your blogging ideas that show the promise of virality, and cut or tweak the ones that end up on the calendar “just because.” Don’t create noise, create value.

 

#4: Make the Most of Your Headline:

Think about the 4 U’s that Copyblogger teaches us about great subject lines and headlines:

***Useful: Why is the blog post valuable?
***Ultra-specific: What can I expect to learn from the blog post?
***Unique: Why is this blog post compelling and unique?
***Urgent: Why should I read this NOW?

 

#5: Test Different Kinds of Promotion:

But in order to do this effectively, you’ve got to consider what visuals will go along with your social media promotion as you are creating the content.

 

#6: Optimize Your Content for Shareability:

You need to familiarize yourself with the anatomy of a social share.

Pay attention to the 3 highlight elements—the featured image, the page title and the meta description.

WordPress bloggers can install the All in One SEO plugin so that these components are in one easy-to-find place.

 

#7: Have Something Waiting for New Readers:

Include calls to action to subscribe to future posts. Link to previous content in your posts to keep readers engaged in your blog. Use recommended content widgets to increase your time on site and drive readers to related content and other popular posts.

 

Read full article here: http://j.mp/LLDEvr

 


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Kate Middleton and the Branding of a Duchess - Forbes

Kate Middleton and the Branding of a Duchess - Forbes | My Brand | Scoop.it
In what was undoubtedly old news to anyone who has been paying attention to the British royal family, St.
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If you are a royal watcher and a brander, then this is for you.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

7 Incredible Web Design, Branding, Digital Marketing Experiences | My Brand | Scoop.it
Fantastic real-world examples that'll inspire you to improve web design, branding, marketing, and conversion experiences. Learn how to truly rock digital!
Elsie Whitelock's insight:

Web designers/developers will find this helpful; what not to do and what to do!

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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | My Brand | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)


Via Sylvain Leroux, Sarah-Jayne Gratton
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4 Tips For Keeping Your Web Branding Consistent

4 Tips For Keeping Your Web Branding Consistent | My Brand | Scoop.it
Keeping your brand consistent online is important, but with so many platforms and so many social media sites, this is not always so easy for small business owners.
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5 Ways To Promote Pinterest On Facebook Fan Page

5 Ways To Promote Pinterest On Facebook Fan Page | My Brand | Scoop.it

Excerpted from article by Social Media Examiner:

"Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign.

Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page.

 

There’s a way to get Facebook fans to create exposure for you on Pinterest. Here are five ways to use:

 

#1: Get a Pinterest Tab for Your Facebook Fan Page:

The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page.

The Pinterest tab allows fans to view all of your boards and even your pins while staying on the Facebook platform.

 

#2: Post Pinterest Links as Updates on Your Facebook Page:

One way to build your follower base is to share the direct link to your Pinterest page as a status update and tell your fans WHY they should follow you on Pinterest.

 

#3: Promote Specific Boards on Your Facebook Page:

I recommend you promote a few different boards throughout the week.

That way, you have the opportunity to showcase your Pinterest account to a wider audience on Facebook, and you can introduce them to the diverse areas of value shared on your Pinterest page.

 

There are two ways you can promote a specific Pinterest board on Facebook.

- Update your status by uploading an image of a pin to Facebook. Add a description and include a link to the board on which that pin is featured.

- Post the link to your Pinterest board as part of a status update. An image of one of your pins on that board will be automatically generated.

 

#4: How to Promote a Particular Pin:

Sometimes the best way to really serve your Facebook community is to highlight the value that you are providing in one particular pin.

This is a great way to get maximum exposure when pinning your own original content. Remember these posts can and will be shared across Facebook by your fans.

The same two strategies apply here, as they do to promote a specific board above. You can either upload the image of the pin as a status update (or include a link in the image description), or you can just include the direct link to the pin in your status area.

 

#5: Promote Your Pinterest Contests on Facebook:

Contests and promotions are becoming all the rage on Pinterest. They are a very effective way to quickly add a lot of new followers and drive a ton of traffic to your site.

A great way to leverage both platforms is to promote your Pinterest contest on your Facebook fan page.

 

Read full article here:

http://www.socialmediaexaminer.com/build-a-pinterest-following-with-facebook/


Via Giuseppe Mauriello
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Prasanth (WN)'s comment, August 8, 2012 9:40 AM
Thanks
Steve Cassady's comment, August 8, 2012 10:34 AM
Thanks for scooping. Great tips
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Social Media: Branding, Begging and Balancing the Act of Business Online - Business 2 Community

Social Media: Branding, Begging and Balancing the Act of Business Online - Business 2 Community | My Brand | Scoop.it
Business 2 CommunitySocial Media: Branding, Begging and Balancing the Act of Business OnlineBusiness 2 Communitysocial media At our company we specialize in branding, marketing, and making money for our clients.
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Interesting Branding Packages Made By Designers For Their Clients

Interesting Branding Packages Made By Designers For Their Clients | My Brand | Scoop.it
A corporate identity is the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives.
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American Express Bets Its Cards on the Curated Fashion Shopping Experience

American Express Bets Its Cards on the Curated Fashion Shopping Experience | My Brand | Scoop.it

Robin Good: American Express has just unveiled a series of new partnerships designed to support a number of online curated fashion shopping platforms.

 

The goal for American Express is the one of exposing and promoting the benefits of a shopping experience that takes consumers from inspiration and discovery to purchase and finally to social sharing.

 

These the three new partnerships in place:

 

1) In partnership with The Fancy, American Express has created a first-of-its kind brand channel curated by tastemakers and fashion industry insiders that will feature an offer exclusively for American Express Cardmembers®. American Express will be working with influencers including Prabal Gurung, Susie Lau of Style Bubble, Kelly Framel of The Glamourai, Jane Aldridge of Sea of Shoes, Jenné Lombardo and others to Fancy products that they love and enable shoppers to purchase the merchandise directly from The Fancy.

 

2) American Express has partnered with Harper’s BAZAAR as they prepare to launch ShopBAZAAR, the first true editorial-to-commerce online store. ShopBAZAAR is a breakthrough online store, enabling readers to move from the inspiration of seeing desirable items in the magazine’s pages to effortlessly acquiring them in a fully integrated experience, directed in its entirety by the editors of Harper’s BAZAAR.

 

3) My Lucky is a new platform designed to provide users with the opportunity to Shop, Sticker, Share and Buy seamlessly on myluckyshops.com with American Express. The first-to-market technology created by Lucky magazine allows consumers to socially shop with ease. Lucky’s beloved sticker system, a favorite of magazine readers, helps users categorize and curate their purchases. My Lucky will allow users to digitally sticker the products they love and shop from MyLuckyShops with a layer of editorial curation.

 

 

Official press release: http://www.businesswire.com/news/home/20120914005689/en/American-Express-Ignites-Fashion-E-Commerce-Market-Fashion

 

(Image credit: Thetechnologycafe.com)


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9 Facebook Marketing Tips From Top Experts

9 Facebook Marketing Tips From Top Experts | My Brand | Scoop.it

Excerpted from article on Social Media Examiner:

"Find out the hottest facebook marketing tips for your business and use these marketing tactics to take you to the next level.

 

#1: Leverage videos more effectively on Facebook with Open Graph;

#2: Experiment with posting outside business hours;

#3: Find creative ways to add more photos;

#4: Use Sponsored Posts;

#5: Involve your fans in product decisions;

#6: Utilize the new scheduling tool;

#7: Use contests to get more fans;

#8: Get active on your personal profile;

#9: Allocate the resources needed..."

 

Each tip is analyzed with detailed information. Read full interesting article here: 

http://www.socialmediaexaminer.com/9-facebook-marketing-tips-from-top-experts/


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Cool Branding Cheat Sheet from “The Experience Effect for Small ...

Cool Branding Cheat Sheet from “The Experience Effect for Small ... | My Brand | Scoop.it
I had recently received a review copy of Jim Joseph's new book The Experience Effect for Small Business and came across this fantastic way to describe your business brand! Check it out! Cool Insider Branding and Marketing ...
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Using Your Personal Brand to Develop Your Elevator Pitch | The ...

Using Your Personal Brand to Develop Your Elevator Pitch | The ... | My Brand | Scoop.it
Susan Guarneri, the Career Assessment Goddess, is a certified career counselor and career coach, Reach-certified Master Personal Branding Strategist and content contributor to Personal Branding for Dummies.
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» Dan Rather on how social media has changed TV news: ‘A deadline every nanosecond’

an interesting read..Dan Rather on how social media has changed TV news: ‘A deadline every nanosecond’'


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