My Brand
256 views | +0 today
My Brand
Beyond Parallel Design
Your new post is loading...
Your new post is loading...
Scooped by Elsie Whitelock
Scoop.it!

13 Brands That Know How to Celebrate The Fourth of July

13 Brands That Know How to Celebrate The Fourth of July | My Brand | Scoop.it
Find out which brands make Independence Day memorable through events, promotions and charitable programs.
Elsie Whitelock's insight:

some fun stuff here

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Brands Need More Than Targeting to Win With Facebook

Brands Need More Than Targeting to Win With Facebook | My Brand | Scoop.it
New targeting options are great, but brands shouldn't think better-placed ads are the real value from Facebook, writes Questus' Jeff Rosenblum.
Elsie Whitelock's insight:

Good insight.

more...
No comment yet.
Rescooped by Elsie Whitelock from Public Relations & Social Media Insight
Scoop.it!

How to Understand, Define and Identify Online Influence

How to Understand, Define and Identify Online Influence | My Brand | Scoop.it

How do we define true influence, the kind that leads to real ROI and sales for brands? Simple - put the customer at the heart of the influence circle....

 

The main challenge is the definition of influencer by today’s social web meaning. Sure, you can create great content, get a ton of followers, social shares, etc. But that doesn’t necessarily mean you’re going to be any good for a brand to work with. There are way too many factors at play when it comes to influence that trying to gauge the term as a generic entity results in failure for the brands connecting with them....


Via Jeff Domansky
more...
MTD's comment, June 27, 2013 5:27 AM
Very useful indeed. Nicely illustrated too - simple, easy to make into a definite and forward-moving approach. The buyer in the centre of the process is everything. It's astonishing how many businesses, particularly B2B enterprises, still think they don't have to do that. Whereas as this makes clear, it makes every process in B2B and B2C selling more effective, efficient, rapid and complete. The buyer is in charge. Hence the new CEO - Customer Executive Officer - concept, etc...this makes it apparent in the online influence arena. Thanks.
MTD's curator insight, June 27, 2013 5:28 AM

Very useful insight into how aligning your online approaches around the buyer enables you to become more effective and complete and to create more 'total' buyer enablement programs online. 

Brandon Uttley's curator insight, June 27, 2013 8:57 AM

Good visual representation and information on how to define influence and find influencers.

Scooped by Elsie Whitelock
Scoop.it!

Branding in action: six rules to remember for corporate design | Blog ...

Branding in action: six rules to remember for corporate design | Blog ... | My Brand | Scoop.it
Co-founder and creative director of leading London agency SomeOne Simon Manchipp gives his top branding design tips.
Elsie Whitelock's insight:

..excellent point.. it's not a parachute - no one will die - just do it..:)

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

SAP ​ Voice : The Problem Facing Personal Branding And Social " ME " dia Today - Forbes

SAP Voice : The Problem Facing Personal Branding And Social " ME " dia Today Forbes At its core, social media provides a platform to connect with family, friends and colleagues, along with the ability to meet new people with shared interests...
Elsie Whitelock's insight:

Good points here.. We often think it is about us and it must be about them.

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Millennial Guys Are Turning to Makeup

Millennial Guys Are Turning to Makeup | My Brand | Scoop.it
Manly men. Guy's guy. Nowadays, gender roles are more fluid than they've been in recent decades, redefining masculinity. Men are taking on more of the child care and household chores and worrying about finding a work/life balance.
more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Home Based Business Opportunity Social Branding - How To Guide

Home Based Business Opportunity Social Branding - How To Guide | My Brand | Scoop.it
Social Branding For Your Home Based Business Opportunity Without Social Media Branding your Home Based Business Opportunity is dead in the water (Home Based Business Opportunity Social Branding http://t.co/TBhJWpbG0n)...
Elsie Whitelock's insight:

a simple guide to get started

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

The Branding Of Global Dissent: From Occupy Wall Street To Rio De Janeiro - International Business Times

International Business Times The Branding Of Global Dissent: From Occupy Wall Street To Rio De Janeiro International Business Times Staring back at us in scene after scene is the ubiquitous “Anonymous” mask -- the menacing yet strangely beguiling...
more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

The 8 Best Employer Brands on Instagram

The 8 Best Employer Brands on Instagram | My Brand | Scoop.it
Instagram is a photo sharing tool building community, conversation, and content through photographs in real time.
more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Why It’s Still Important to Follow Your Heart

Why It’s Still Important to Follow Your Heart | My Brand | Scoop.it
Last month, astronaut Chris Hadfield returned from a five-month stint in space as something of a celebrity. The 53-year-old, social-media-savvy Canadian astronaut lived on the International Space
Elsie Whitelock's insight:

Wow what a great blog!

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Orange Logo | Best Color for Branding | Popular Logo Colors

Orange Logo | Best Color for Branding | Popular Logo Colors | My Brand | Scoop.it
Is orange the best color to brand your business?
more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Freshen up Your Facebook Recruiting, Branding and Get More Sleep

Freshen up Your Facebook Recruiting, Branding and Get More Sleep | My Brand | Scoop.it
New blog post! Freshen up Your Facebook Recruiting, Branding and Get More Sleep http://t.co/cWb99rFQ1d #EmployerBranding #socialrecruiting
Elsie Whitelock's insight:

just good, simple advice

more...
No comment yet.
Rescooped by Elsie Whitelock from Public Relations & Social Media Insight
Scoop.it!

6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community

6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community | My Brand | Scoop.it

Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter followers are or simply provide a timely ego boost. However, in amongst all the good news, bad news and insight, there are certain analytics that rarely change.

 

Wherever you go, from B2B service providers to fashion retailers, the most visited web pages are usually the same. The most visited page on almost every website is the “About” page. No matter what you sell, your website visitors, social media followers and online prospects all want to know about you. More than want to know, they actually expect to get information about you. There are common questions every prospect expects to have answered by your online presence....


Via Jeff Domansky
Elsie Whitelock's insight:

Really good content for your About page

more...
Tom Fair's curator insight, May 11, 2013 3:12 PM

You can use this RIGHT NOW  to improve your Web presence!

Jeff Domansky's comment, May 11, 2013 3:48 PM
So glad it was useful Eventity. Comment appreciated.
Frank J. Papotto, Ph.D.'s curator insight, August 12, 2014 10:31 AM

 You will undoubtedly find that your company  is doing a great job answering these 6 questions if your organization is effective. Think about it.  Effective organizations have engaged employees, execute very well, are broadly aligned with their purposes and continually adapt to external conditions.  Customer service and product/service innovation will be responsive and timely,  employees will thoroughly understand what the company is all about and how it delivers on its mission; their sincere enthusiasm and dedication will make a strong case for  why customers should care....

Scooped by Elsie Whitelock
Scoop.it!

Jay-Z's $5 Million Samsung Deal Will Change Music Forever

Jay-Z's $5 Million Samsung Deal Will Change Music Forever | My Brand | Scoop.it
A lucrative new way around paid download royalties.
Elsie Whitelock's insight:

Pretty interesting..

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Speed Summary | HBR on Social Media & New Rules of Branding

Speed Summary | HBR on Social Media & New Rules of Branding | My Brand | Scoop.it
This month’s Harvard Business Review has a spotlight on social media and branding, with a stand out article by McKinsey, based on a global study of 20,000 consumers.  In a nutshell, the article arg...
Elsie Whitelock's insight:

Although this article can feel at times like heavy reading, it is cruical to understand the new customer pruchase journey. Thanks much.

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

3 Steps to Reset Your Brand This Summer

3 Steps to Reset Your Brand This Summer | My Brand | Scoop.it
The kids are out of school, ready to spend their summer taking a break, resting up and getting ready to start their school year refreshed in the fall.
Elsie Whitelock's insight:

will you do it?

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

3 People to Follow on Vine for Branding Ideas - Terra.com

3 People to Follow on Vine for Branding Ideas - Terra.com | My Brand | Scoop.it
3 People to Follow on Vine for Branding Ideas
Terra.com
Brands are beginning to experiment with the platform to showcase their products and connect with customers on social media. "By definition, you only have six seconds.
more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Labels relegated to history as laser branding appears on fruit - Telegraph.co.uk

Labels relegated to history as laser branding appears on fruit - Telegraph.co.uk | My Brand | Scoop.it
Telegraph.co.uk
Labels relegated to history as laser branding appears on fruit
Telegraph.co.uk
Labels relegated to history as laser branding appears on fruit.
Elsie Whitelock's insight:

Now that is interesting.. No more sticky lables on fruit...

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Instant Branding With Instagram's Bite-Size Videos - SalonToday

Instant Branding With Instagram's Bite-Size Videos - SalonToday | My Brand | Scoop.it
Instant Branding With Instagram's Bite-Size Videos SalonToday click image to zoom The move by Instagram this week to introduce bite-sized video will accelerate the seismic shift to communicating via film and online, and provide a new platform to...
more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

12 Conversations About the Past, Present and Future of Advertising

12 Conversations About the Past, Present and Future of Advertising | My Brand | Scoop.it
Each year, the Cannes International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce.
more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

The value of branding in the relationship economy - The Guardian (blog)

The Guardian (blog)
The value of branding in the relationship economy
The Guardian (blog)
Brands can exploit the relationship trend, differentiating through their innovative use of social media to build relationships with consumers.
more...
No comment yet.
Rescooped by Elsie Whitelock from Public Relations & Social Media Insight
Scoop.it!

15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]

15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare] | My Brand | Scoop.it

When you're frantically trying to stay in your marketing prime, remember: Some marketing advice stands the test of time.... But sometimes, it's helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop, but there are some core marketing truths that can stand the test of time. And sometimes, one person can be the source of a ton of timeless marketing advice.Today we wanted to highlight one such person: David Ogilvy. Widely considered the Father of Advertising, Ogilvy was the founder of Ogilvy & Mather Worldwide and a prolific writer. Even though his books were published decades ago, his advice is still applicable today. So we rounded up his best advice for marketers to help inspire you on this dreadful Thursday morning. Here's what Ogilvy has to say...


Via Jeff Domansky
Elsie Whitelock's insight:

Really good food for thought here from the Master marketer, David O.

more...
Jeff Domansky's curator insight, June 14, 2013 1:31 PM

As a copywriter early in my career, David Ogilvy was always an inspiration. Recommended reading for marketing, PR and bloggers.

Scooped by Elsie Whitelock
Scoop.it!

Why Biking 7,000 Miles to Patagonia is Essential for Creative Living | Global Citizenship on GOOD

Why Biking 7,000 Miles to Patagonia is Essential for Creative Living | Global Citizenship on GOOD | My Brand | Scoop.it
If you need conversation material at parties, I suggest planning a seven thousand mile bike ride. It gives you the ability to talk to anybody. It’s a story that spreads on its own. People will just walk right up to you and ask, "Is it true?
Elsie Whitelock's insight:

A brilliant article. .."human beings amass comfort and minimize risk as they age"..Something that made me stop and think..

(Was not sure where to post so put here.)

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless

Together, we can remake the A&F brand.#FitchTheHomeless Follow on Twitter: @GregKarber Shot by James DeLorean (@JamesDeLorean) and Daniel Lisi (@LisiDaniel) (RT @mercadonewsmag: Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless: ...
Elsie Whitelock's insight:

You gotta' luv it; before social media, this type of info was not readily avaialbel. Brands must pay attention.. 

more...
No comment yet.
Rescooped by Elsie Whitelock from Public Relations & Social Media Insight
Scoop.it!

CRO: How to Convert Visitors from Your About Page - Dukeo

CRO: How to Convert Visitors from Your About Page - Dukeo | My Brand | Scoop.it

Many bloggers only set up an About page as an afterthought. Someone said, “Hey! You need an About page” so they create one and add a few lines about their blog, their reason for blogging and what they like to do when they’re not blogging. But if you understand the mindset of the visitor who looks for your About page you’ll see it deserves much more attention. Unless you’re sharing that specific link, very few of your visitors will land on your About page when they come to your blog. Most will either land on an individual post or your homepage. After reading your post, and maybe checking out a few more, your visitor might be so impressed that he decides to check out your About page. So it’s important to understand that visitors who go to your About page are already sold on your blog, otherwise they wouldn’t take the time to try to learn more about you – they’d just leave your blog.... All about getting the most from your About page...


Via Jeff Domansky
Elsie Whitelock's insight:

More on your About page

more...
Jeff Domansky's curator insight, May 11, 2013 3:15 PM

All about getting the most from your About page...