With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...
Pretty interestingAnother land grab in ‘Now Economy’ and the world of ‘convenience tech’, on-demand tech designed to save you hassle, time and effort. This week Amazon is launching two ‘Uber for X’ on-demand services.
Have you ever seen the game that shows you a logo and you have to correctly guess the company name? The company logos they use in this game are a great example of successful branding identities like Coca-Cola, Nike, and Chevy.
Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ....
Elsie Whitelock's insight:
"..But a brand idea also is a product of classic, conceptual craftsmanship. Each experience, high- or low-tech, must reinforce a clearly defined proposition that fuses insight into consumer behavior with a unique brand offer..." from content
We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.
And according to Harvard Business Review, “Solution Selling is Dead” because talking about our products and our solutions are no longer good enough. It may even hurt us in the buying process.
Why? Because our buyers are too smart. They see right through these self-serving tactics. They are looking for brands that put buyers first.
They are looking for brands that know how to connect on a human and emotional scale. In fact, the Corporate Executive Board’s latest report shows that “emotion beats promotion” by a factor of 2 to 1....
Economic Times Develop a strategy for branding your own best self Economic Times Before you launch your own public relations campaign through social media and face-to-face encounters, you'll want to develop a strategy for "Branding your own best...
Charlotte Observer Master the 4 P's of Branding Charlotte Observer I hear from a lot of entrepreneurs who tell me that they know branding is important, but they can't really define what branding is and how to go about building their own brands.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), a Social Media Specialist at EMC Corporation, and owner of the award w... (#PersonalBranding for #executives ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.