Have you ever seen the game that shows you a logo and you have to correctly guess the company name? The company logos they use in this game are a great example of successful branding identities like Coca-Cola, Nike, and Chevy.
Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ....
Elsie Whitelock's insight:
"..But a brand idea also is a product of classic, conceptual craftsmanship. Each experience, high- or low-tech, must reinforce a clearly defined proposition that fuses insight into consumer behavior with a unique brand offer..." from content
We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.
And according to Harvard Business Review, “Solution Selling is Dead” because talking about our products and our solutions are no longer good enough. It may even hurt us in the buying process.
Why? Because our buyers are too smart. They see right through these self-serving tactics. They are looking for brands that put buyers first.
They are looking for brands that know how to connect on a human and emotional scale. In fact, the Corporate Executive Board’s latest report shows that “emotion beats promotion” by a factor of 2 to 1....
Economic Times Develop a strategy for branding your own best self Economic Times Before you launch your own public relations campaign through social media and face-to-face encounters, you'll want to develop a strategy for "Branding your own best...
Charlotte Observer Master the 4 P's of Branding Charlotte Observer I hear from a lot of entrepreneurs who tell me that they know branding is important, but they can't really define what branding is and how to go about building their own brands.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), a Social Media Specialist at EMC Corporation, and owner of the award w... (#PersonalBranding for #executives ...
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