We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.
And according to Harvard Business Review, “Solution Selling is Dead” because talking about our products and our solutions are no longer good enough. It may even hurt us in the buying process.
Why? Because our buyers are too smart. They see right through these self-serving tactics. They are looking for brands that put buyers first.
They are looking for brands that know how to connect on a human and emotional scale. In fact, the Corporate Executive Board’s latest report shows that “emotion beats promotion” by a factor of 2 to 1....
The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics. There’s certainly evidence that taglines have diminished in importance.
Economic Times Develop a strategy for branding your own best self Economic Times Before you launch your own public relations campaign through social media and face-to-face encounters, you'll want to develop a strategy for "Branding your own best...
Charlotte Observer Master the 4 P's of Branding Charlotte Observer I hear from a lot of entrepreneurs who tell me that they know branding is important, but they can't really define what branding is and how to go about building their own brands.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), a Social Media Specialist at EMC Corporation, and owner of the award w... (#PersonalBranding for #executives ...
The beauty of a business card is that it fills in the information gaps that are left unanswered in brief first meetings. When you design your business cards, make sure you avoid any mistakes that can give an unprofessional or disorganized appearance.
During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social video format.