How to Understand, Define and Identify Online Influence | My Brand | Scoop.it

How do we define true influence, the kind that leads to real ROI and sales for brands? Simple - put the customer at the heart of the influence circle....

 

The main challenge is the definition of influencer by today’s social web meaning. Sure, you can create great content, get a ton of followers, social shares, etc. But that doesn’t necessarily mean you’re going to be any good for a brand to work with. There are way too many factors at play when it comes to influence that trying to gauge the term as a generic entity results in failure for the brands connecting with them....


Via Jeff Domansky