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Rescooped by Elsie Whitelock from Public Relations & Social Media Insight
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Why Citibank Eliminated Its Digital Marketing Department

Why Citibank Eliminated Its Digital Marketing Department | My Brand | Scoop.it

In a crowded conference hall filled with digital ad marketers, Citibank North American head of consumer marketing Vanessa Colella explained why it made perfect sense that one of her first orders of business was, in fact, "eliminating the digital marketing department." While having a group of digital specialists who "all come with incredible backgrounds, they speak in jargon, and wear blue jeans" could be comforting, Colella explained at Ad Age's Digital Conference, that it is often a crutch. Why? Because everyone in a company's marketing department needs to be fluent in digital strategy. "There's no path for you if you don't," she said. So Citibank trained everyone, from those who specialized in bus shelters to TV marketing, to be digitally savvy....


Via Jeff Domansky
Elsie Whitelock's insight:

Merely indicating that everyone will need to 'digitally social' enabled rather than a seperate group in the business.

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Jeff Domansky's curator insight, April 18, 2013 1:53 PM

Head of Citibank marketing says integrate Digital or fall behind.

Rescooped by Elsie Whitelock from Personal Branding Today
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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | My Brand | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)


Via Sylvain Leroux, Sarah-Jayne Gratton
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Rescooped by Elsie Whitelock from Personal Branding Today
Scoop.it!

33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | My Brand | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)


Via Sylvain Leroux, Sarah-Jayne Gratton
more...
No comment yet.