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Building from the Bottom Up: Creating a Branding Identity - 12 Stars Media

Building from the Bottom Up: Creating a Branding Identity - 12 Stars Media | My Brand | Scoop.it
Have you ever seen the game that shows you a logo and you have to correctly guess the company name? The company logos they use in this game are a great example of successful branding identities like Coca-Cola, Nike, and Chevy.
Elsie Whitelock's insight:

5 easy steps to help you identify your brand

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Don't Let the Buzz About Brand Experience Cloud Your Brand Idea - Huffington Post

Don't Let the Buzz About Brand Experience Cloud Your Brand Idea - Huffington Post | My Brand | Scoop.it
Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ....
Elsie Whitelock's insight:

"..But a brand idea also is a product of classic, conceptual craftsmanship. Each experience, high- or low-tech, must reinforce a clearly defined proposition that fuses insight into consumer behavior with a unique brand offer..." from content

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How to create the 1% of branded content that engages | SmartBlogs

How to create the 1% of branded content that engages | SmartBlogs | My Brand | Scoop.it
Here’s a depressing reality for most marketers: 99% of brand-created content generates little to no engagement on social media. It turns out that most peo

Via Jeff Domansky
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Jeff Domansky's curator insight, November 14, 1:54 AM

Lots of smart social and content marketing strategies in this post. Good read.

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Who Owns Your Brand's Voice?

Who Owns Your Brand's Voice? | My Brand | Scoop.it
What does it take to drive a human voice behind a brand on social media, and who owns that persona? (In social media marketing, who owns your brand’s voice?
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IFC’s Bold New Branding Proves Tumblr Matters as Much as TV | Design | WIRED

IFC’s Bold New Branding Proves Tumblr Matters as Much as TV | Design | WIRED | My Brand | Scoop.it
The Independent Film Channel started as a showcase for auteurs like Jacques Tati, but its new corporate identity was driven in large part by Tarantino and Tumblr.
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Uber Teams Up for a Quirky Marketing Promotion

The private-car-hailing app is reinventing itself yet again.
Elsie Whitelock's insight:

This is a cool service. Used it in San Fran.. Sooo convienant.

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The 2014 Content Marketing Imperative | DZone

The 2014 Content Marketing Imperative | DZone | My Brand | Scoop.it

We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.

 

And according to Harvard Business Review, “Solution Selling is Dead” because talking about our products and our solutions are no longer good enough. It may even hurt us in the buying process.

 

Why? Because our buyers are too smart. They see right through these self-serving tactics. They are looking for brands that put buyers first.

 

They are looking for brands that know how to connect on a human and emotional scale. In fact, the Corporate Executive Board’s latest report shows that “emotion beats promotion” by a factor of 2 to 1....


Via Jeff Domansky
Elsie Whitelock's insight:

Change is in the air. Look at your site. Does it map to the new paradigm? This post will help.

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Jeff Domansky's curator insight, December 8, 2013 10:04 AM

Michael Brenner offers compelling evidence that content marketing is critical for business success. Note CEB's important research advice: “emotion beats promotion” by a factor of 2 to 1." Recommended reading. 9/ 10

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7 Personal Branding Strategies for Women Business Leaders

7 Personal Branding Strategies for Women Business Leaders | My Brand | Scoop.it
Tweet (7 Personal Branding Strategies for Women Business Leaders http://t.co/8FJLy3w5YD)

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, November 11, 2013 11:15 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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Brand Check-Up: 4 Questions to Ask Your Market - Business 2 Community

Brand Check-Up: 4 Questions to Ask Your Market - Business 2 Community | My Brand | Scoop.it
Brand Check-Up: 4 Questions to Ask Your Market http://t.co/ROd0qC4jKM #Marketing #Content
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Setting Limits on Revisions—How it Helps the Creative Process

Setting Limits on Revisions—How it Helps the Creative Process | My Brand | Scoop.it
Why limit revisions? Can’t I just make changes until I am happy? Good question, and one we get asked all the time when designing websites or brochures.
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Building a Brand from Scratch

Building a Brand from Scratch | My Brand | Scoop.it
Branding is an essential element in any Marketing strategy for any business in any industry. Your brand defines your company by encapsulating who you are, what you offer and what differentiates you...
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What role does your Logo play in your Branding Strategy? | TreeShore

What role does your Logo play in your Branding Strategy? | TreeShore | My Brand | Scoop.it
The prime mission of your logo is to reflect the values, objectives and the business philosophy of your company. (What role does your Logo play in your Branding Strategy?
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A Guide to Online Advertising for Your Brand - Business 2 Community

A Guide to Online Advertising for Your Brand - Business 2 Community | My Brand | Scoop.it
RT @B2Community: A Guide to Online Advertising for Your Brand http://t.co/8cvvVnD8up
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In the Era of Lyft and Uber, Zipcar Needs to Drive More Cool Into its Branding - Forbes

In the Era of Lyft and Uber, Zipcar Needs to Drive More Cool Into its Branding - Forbes | My Brand | Scoop.it
Let me state for the record that I’m not all that cool. And, I’m definitely not a hipster. But, I do know cool, hip people when I see them.
Elsie Whitelock's insight:

This is a great article on why branding of Zip Car is not working effectively

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Hotels court young travelers with lifestyle branding - The Tennessean

Hotels court young travelers with lifestyle branding - The Tennessean | My Brand | Scoop.it
The new design trend of lifestyle branding offers signature amenities and experiences.
Elsie Whitelock's insight:

The millennials are big business.

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6 Ways to Maximize Brand Advocates on Social Media | Social Media Today

6 Ways to Maximize Brand Advocates on Social Media | Social Media Today | My Brand | Scoop.it
6 Ways to Maximize Brand Advocates on Social Media http://t.co/nOvZrzJZJM #SocialMedia
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Develop a strategy for branding your own best self - Economic Times

Develop a strategy for branding your own best self - Economic Times | My Brand | Scoop.it
Economic Times Develop a strategy for branding your own best self Economic Times Before you launch your own public relations campaign through social media and face-to-face encounters, you'll want to develop a strategy for "Branding your own best...
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Master the 4 P's of Branding - Charlotte Observer

Master the 4 P's of Branding - Charlotte Observer | My Brand | Scoop.it
Charlotte Observer
Master the 4 P's of Branding
Charlotte Observer
I hear from a lot of entrepreneurs who tell me that they know branding is important, but they can't really define what branding is and how to go about building their own brands.
Elsie Whitelock's insight:

Revisit the 'what is branding'.

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The Definitive Guide to Copywriting by Neil Patel

The Definitive Guide to Copywriting by Neil Patel | My Brand | Scoop.it

Excerpt from article "The Definitive Guide to Copywriting" by Neil Patel on his Quick Sprout Blog:

Here is what you will learn in this 30,000-plus-word guide:
- Introduction http://bit.ly/GDHQ1v

- Chapter 1: Laying a Solid Foundation http://bit.ly/19vqydu

- Chapter 2: How to Better Understand Your Customers and Write More Compelling Copy http://bit.ly/1cnFlOu

- Chapter 3: Headline Writing 101: How to Write Attention Grabbing Headlines That Convert http://bit.ly/19vqAC0

- Chapter 4: 4 Persuasion Secrets of Professional Copywriters http://bit.ly/1cnFmlA

- Chapter 5: Why Your Copy Shouldn’t Be About You and Six Other Proven Tips For Better Writing http://bit.ly/19vqydx

- Chapter 6: 5 More Secrets For Powerful Copy That Convinces People to Buy http://bit.ly/1cnFlOy

- Chapter 7: How to Close a Deal With Your Copy http://bit.ly/19vqAC4

- Chapter 8: Long VS Short Copy – Which is Better? http://bit.ly/1cnFoJW

- Chapter 9: How to Combine Copy and Design For Optimal Results http://bit.ly/19vqydz

- Chapter 10: The Golden Rule of Copy – Test, Test and Test Some More http://bit.ly/1cnFoJY

Read full, original and great guide by Neil Patel here:
http://www.quicksprout.com/2013/10/07/the-definitive-guide-to-copywriting/


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10 Ways Personal Branding Can Save You From Getting Fired

10 Ways Personal Branding Can Save You From Getting Fired | My Brand | Scoop.it
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), a Social Media Specialist at EMC Corporation, and owner of the award w... (#PersonalBranding for #executives ...

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, November 6, 2013 7:22 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

 
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How can these 5 colors help your brand pop?

How can these 5 colors help your brand pop? | My Brand | Scoop.it
Each color has been known to evoke different emotions and inspire different actions.  (#Color your #brand effectively.

#marketing #export #branding #food #red #blue #green #export #culture http://t.co/VrOWQswggH)...
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rWithout Personal Branding your Career is dead

rWithout Personal Branding your Career is dead | My Brand | Scoop.it
Like any business, you need to get your brand out there in the world, communities and job market. Brand sells...you need it! Please rate this infographic and share it on your other social networks ...
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Airbnb's TV ad made entirely from Vine videos

Airbnb's TV ad made entirely from Vine videos | My Brand | Scoop.it
Online travel community Airbnb asked its users to submit scripted shots from all over the world in the form of Vines (Clever. great piece of branding.
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Branding everything: Putting a new spin on language, culture, politics

Branding everything: Putting a new spin on language, culture, politics | My Brand | Scoop.it
Brands are taking on a whole new meaning in the age of social media, and it’s a shift that has a host of major implications for all of us, Ira Basen writes.
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The Power of Brand Management in Banking

The Power of Brand Management in Banking | My Brand | Scoop.it
Does brand management really pay off for banks and credit unions? Or is branding just an empty, abstract concept propagated by consultants?
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