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Opinion: Pay-to-Play Publishing | The Scientist Magazine®

Opinion: Pay-to-Play Publishing | The Scientist Magazine® | Tools for an academic communication office | Scoop.it
Online scientific journals are sacrificing the quality of research articles to make a buck.
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Assessing the impact of Grant Managers on the success of grant applications

Assessing the impact of Grant Managers on the success of grant applications | Tools for an academic communication office | Scoop.it
(2015). Assessing the impact of Grant Managers on the success of grant applications. Perspectives: Policy and Practice in Higher Education: Vol. 19, No. 3, pp. 84-91. doi: 10.1080/13603108.2015.1019948
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Facebook and YouTube will tell you what a university is really like

Facebook and YouTube will tell you what a university is really like | Tools for an academic communication office | Scoop.it
Forget university marketing, sixth-form students can use social media to get the unofficial student view
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Stanford research shows that working together boosts motivation - Stanford Report

Stanford research shows that working together boosts motivation - Stanford Report | Tools for an academic communication office | Scoop.it
Stanford Report
Stanford research shows that working together boosts motivation
Stanford Report
And the tip they would write or receive would come from the researchers – who, of course, were not solving puzzles.
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FREE Original CLIPART for Kids, Teachers, Parents, WebPages - created by a professional artist

FREE Original CLIPART for Kids, Teachers,  Parents, WebPages - created by a professional artist | Tools for an academic communication office | Scoop.it

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Carmen Arias 's curator insight, September 12, 2014 11:31 AM

Looking for something creative and original?

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University public engagement: 20 tips

University public engagement: 20 tips | Tools for an academic communication office | Scoop.it
Experts from our recent #HElivechat share best practice and advice on better engaging the public in university research
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How to Improve Your LinkedIn Profile |

How to Improve Your LinkedIn Profile | | Tools for an academic communication office | Scoop.it
Do you want to make the most of your LinkedIn profile? This article reveals special features that enable you to make the most of your LinkedIn network.
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A summary of curators and social media hashtags for academics – Raul Pacheco-Vega, PhD


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A journalist’s pet peeves about press releases

This is a guest post by Charles Day from Physics Today. Rest assured, PIOs! This is a short piece. As a science writer and editor, I have little to complain about your work and much to praise. Stil...
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Tell Your Story Better: Everything to Know About Creating Visual Content

“"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow t...”
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Karen Dietz's curator insight, May 31, 2014 2:52 PM

This is a nice SlideShare piece that takes a complex subject and boils it down into easy-to-understand principles that anyone can use to create better visual stories.


Check it out. It's one of the better pieces I've found on the topic and includes some information I'd not seen before. Like the Taxonomy of Visual Content which covers different content in terms of cost, interactivity, and format. Very helpful! So is the slide going over the elements of successful visual content. The post also tackles how to get started.


Grab this and go!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica Norton's curator insight, June 2, 2014 1:00 PM

Great overview of visual content from Column Five. What is visual content, what's the ROI, why does it matter?

Stephen Dale's curator insight, June 4, 2014 7:44 AM

The Taxonomy of Visual Content slide is particularly useful.

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The Dark Science Of Naming Your Post : Based On Studying 100 Blogs | Startup Moon

The Dark Science Of Naming Your Post : Based On Studying 100 Blogs | Startup Moon | Tools for an academic communication office | Scoop.it
Which posts get the most shares? With which title should you pitch your startup to bloggers? Here’s what I learned from reviewing posts from over 100
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‘‘Don’t affect the share price’’: social media policy in higher education as reputation management | McNeill | Research in Learning Technology

‘‘Don’t affect the share price’’: social media policy in higher education as reputation management | McNeill | Research in Learning Technology | Tools for an academic communication office | Scoop.it
‘‘Don’t affect the share price’’: social media policy in higher education as reputation management
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Adult Audience Preferences for Learning and Engagement at a Science Festival

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Public communication from research institutes: is it science communication or public relations?

Public communication from research institutes: is it science communication or public relations? | Tools for an academic communication office | Scoop.it
There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing.
The overall opinion of the authors is that science communication activities are almost always a form of PR. The press release is still the most popular science communication and PR tool. There is however disagreement over the usefulness of the press release and whether or not gaining public attention is actually good for science.
Ana Sanchez's insight:

A question I often ask myself (with no definite answer in this comment but with some insights worth considering)

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Ana Sanchez's curator insight, September 24, 2014 7:14 AM

A question I often ask myself.

This is an introductory piece to four commentaries on the matter (links below the abstract).

 

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Bunchcut - Make better, faster decisions on images in a team

Bunchcut - Make better, faster decisions on images in a team | Tools for an academic communication office | Scoop.it
Group Image Curating. Solved.

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10 Global Communication Trends in 2014 - WPP

10 Global Communication Trends in 2014 - WPP | Tools for an academic communication office | Scoop.it
Major trends in communication are finely balanced between the emotional and the rational, evidence-based outcomes. These are the ten top trends for 2014.
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A journalist’s pet peeves about press releases

This is a guest post by Charles Day from Physics Today. Rest assured, PIOs! This is a short piece. As a science writer and editor, I have little to complain about your work and much to praise. Stil...
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There’s still no such thing as a higher education market

There’s still no such thing as a higher education market | Tools for an academic communication office | Scoop.it
Years after Thatcher, says Simon Marginson, commerce is marginal to the sector. True competition would destroy its essence
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MOOCs Are Here to Stay - Metropolis Magazine

MOOCs Are Here to Stay - Metropolis Magazine | Tools for an academic communication office | Scoop.it
“Metropolis Magazine MOOCs Are Here to Stay Metropolis Magazine The danger lies in concentrating all human knowledge in big-name schools that boast the most prominent faculties and are empowered with the greatest means of communication.”
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Tools for an academic communication office | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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How Content Strategy Can Help Save Higher Education

How Content Strategy Can Help Save Higher Education | Tools for an academic communication office | Scoop.it
Gradually, higher ed is realizing that we can't just churn out websites and jump onto social platforms and hope for the best; we have to communicate with purpose if we want to succeed.
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Becoming more strategic about internationalisation - European Association for International Education

Becoming more strategic about internationalisation - European Association for International Education | Tools for an academic communication office | Scoop.it
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