"Several European Magazines have in recent years devoted entire issues to Africa. Whose continent do they portray, wonders Sean O'Toole
This is how it usually goes. An e-mail arrives from some curator’s assistant or editorial intern informing you that Europe is interested in featuring Africa – in their magazine, on their museum wall, somewhere important. Oh yeah, you reply, if they want geography they can buy a spade and go dig for sand themselves. No, they reply, flustered, they want people, names, e-mail addresses, jpegs, contacts. For mahala (Zulu: free), because Africa is open source, has always been. After a couple of these familiar shakedowns, you get clever. You start doing what Lester Bangs did..."