"Live video streaming has been core to the growth of eSports, but now other media properties are tapping into live streams of all video games, not just competitive games. Twitch.TV is a website that hosts live streams of hundreds of games and provides gamers the tools for streaming.
According to Business Insider, Twitch.TV now has over 20 million monthly unique visitors and partnerships with over 2000 professional gamers who stream their gameplay to live audiences all over the world. And big partners are taking note. In April, CBS Interactive partnered with Twitch to build up its live streaming portfolio. Origin, a digital distribution platform made by Electronic Arts, now supports Twitch streaming from within games. With a couple of clicks, users can live stream their Origin-supported games directly to Twitch."