"Google unveiled viewability reporting for its ad platforms today at CES, enabling advertisers to tell whether clips delivered via the company's Google’s DoubleClick ad services are watched or ignored by online video audiences, reports Bloomberg."
"For months, we've heard rumors about Vessel, the online video platform led by former Hulu execs Jason Kilar and Rich Tom. Today, for the first time, Kilar has revealed some details about his new site. He has authored a blog post introducing Vessel, which he termed 'The First Window for Web Video.'"
Netflix is becoming famous for its open source cloud-computing tools, and two of its senior members explained why on this week’s Structure Show podcast. However, they note, while they love the OSS community, they’d really love better commercial tools.
If you’re a budding online video star or established entertainment professional looking for a low-cost, but high-tech sound stage, recording room, editing bay, or otherwise production-friendly facility in which to shoot, slice, sweeten, or finish your project in New York City you can fuggedaboutit. At least you could fuggedaboutit before November 6, 2014. It’s on that Google officially opened the doors of its YouTube Space New York and gave YouTube creators with 5,000 subscribers or more a free place in which to work."
"Instagram didn’t want to be left out of the video ad crowd. The company purchased by Facebook in 2012 snagged its first round of video advertisers, including Disney, the CW, and Activision.
Each company is putting their 15-second auto-play videos to the best use possible for the photo and video app platform. Disney’s ads for Big Hero 6 are appropriately compiled of selfies taken by the film’s main characters. The CW has no problem with the 15-second limit as it allows the media company to tease the faster-than-lightning superhero from its show The Flash. Finally, Activision is using Instagram video ads to show snippets from its live-action Call of Duty: Advanced Warfare ad starring Taylor Kitsch."
"Over the past few months, there has been a fair amount of speculation about what we have been up to here at Vessel. In advance of our consumer launch early next year, we’d like to share a bit about our mission and what we have been building."
"YouTube is riding high as advertisers continue to buy into its online video offering--particularly its premium Google Preferred ad category. The primarily short-form online video service's partner revenues are up 60 percent from 2012 and 2013, company executives revealed in an earnings conference call on Thursday."