Children as young as eight years old are being turned off reading because of a lack of “quiet time” in childhood, combined with greater access to digital resources from a young age, according to the latest Reading Street report from Egmont, entitled Reading and the Digital World.
Egmont’s research found that children's growing access to digital resources is coinciding with a decline in being read to at home and at school, resulting in many children not enjoying reading.
Alison David, consumer insight director for Egmont UK, said: “There seem to be fewer times when children are at a ‘loose end’—the times that they would traditionally pick up a book to read—while digital devices are at their fingertips from a very young age.”
Research by Bowker (Understanding the Children’s Book Consumer in the Digital Age) indicates that the key “shift” from books to digital platforms occurs between the age of seven and eight, with the new patterns established by the age of 11.
(...) “Parents stepping back tends to happen at an age and a stage in a child’s development when the digital world is calling very loudly
(...) Parents, unhappy with the amount of “screen time” being experienced by their children, are surprisingly reluctant for them to read e-books.