The trend toward more mobile applications going free continues, app analytics provider Flurry confirms this morning in a new report focused on app price changes over time.
(...) only a small percentage of mobile users are willing to pay for the premium experience. “People want free content more than they want to avoid ads or to have the absolute highest quality content possible,” explains report author, Mary Ellen Gordon, Director, Industry Insights and Analysis at Flurry.
(...) The app universe, then, is starting to look more like TV, radio and online, the report concludes. That is, people may not like ads, but they’re willing to tolerate them in exchange for free content. What’s more, apps have a potential path to revenue not available on those traditional platforms: the in-app purchase
(...) Still, the ability for a new publisher to get an app in the upper echelons of the app stores is also becoming more difficult, other reports have found. Data released by Distimo earlier this year stated that only 2 percent of iPhone top publishers were newcomers, and only 3 percent on Google Play were.