The UK's Office of Fair Trading (OFT) has launched an investigation into freemium web and ap-based games for children.
“The OFT is not seeking to ban in-game purchases, but the games industry must ensure it is complying with the relevant regulations so that children are protected,” says Elithorn. “We are speaking to the industry and will take enforcement action if necessary.”
So what happens now? The OFT will gather information from games developers and “games hosting services” (this includes Facebook, as well as Apple, Google and other app store owners, and possibly online virtual worlds like Moshi Monsters we’re assuming) to “understand business practices used in this sector” and decide whether there’s wrongdoing.
It expects to publish its next steps by October based on that research