In this article, I'm, not just on a proverbial hobby-horse but whipping it frantically as I gallop wildly into the Valley of Death. I may even end up offending some readers but hopefully make some ...
1. The apps “anchor” was originally free.
2. Most apps are for marketing, not profit.
3. We see apps as “things” and not a piece of intellectual property.
4. Apple are not a charity and take their cut.
5. You have to sell millions of 99 cent apps to buy a boat.
Think of the value, not the anchor
Notes:
(...) The average cost to develop and app has been estimated to be anywhere between $8000 and $200,000. Here’s a good article called The Cost of Building an iPad App. Ideas for apps are cheap – we all have them – but software engineers are not, neither is your time. You might think that if you are designing an app in your “spare time” then it’s free, but the only reason you have “spare time” is that you’re already being paid for a job! The real test of the cost is to quit your real job and then go to the bank to see how much they will lend you to design an app.
Via Carisa Kluver
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Interesting point of view to consider when pricing apps ...