The study, a biannual report from Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, and the Harrison Group, a leading marketing and strategic research consulting firm, reports that:
· The percent of children who have read an ebook has almost doubled since 2010 (25% vs. 46%).
· Half of children age 9-17 say they would read more books for fun if they had greater access to ebooks – a 50% increase since 2010.
· Overall, about half of parents (49%) feel their children do not spend enough time reading books for fun – an increase from 2010 when 36% of parents were dissatisfied with time their child spent reading.
· Seventy-two percent of parents show an interest in having their child read ebooks.
Findings reveal the potential for ebooks to motivate boys, who are more commonly known to be reluctant readers, to read more.
· One in four boys who has read an ebook says he is now reading more books for fun.