Says quality will pay off in children's market, but Android still lower priority than iOS.
"There is so much happening in this space at the moment and we think there will be a lot of exciting companies and projects popping up over the coming year. (...)"
Toca Boca has plenty of competition in the kid-apps market, but amid strong growth in the number and quality of available apps, there is precious little detail on how much money is actually being made by these startups.
There are considerable challenges of discovery too. Most startups in this space continue to focus on Apple's iOS platform, yet its App Store still doesn't have a dedicated Kids category, meaning children's apps are spread between Books, Games, Entertainment and Education.
(...) What about that iOS focus though? In January, Jeffery said Toca Boca wasn't against Android in principle – it was just choosing to focus on iOS as a way to prioritise its resources. Has that changed in the months since?
(...) "Unfortunately, the market conditions haven't really changed notably. It is a highly fragmented ecosystem to develop for, and the business model for upfront sales of apps still has its issues."
(...) "What platform can deliver the best results for your products? And can you afford and manage making those apps for several platforms at the same time? All development has an alternate cost," he says.
"I think the answer there is unique to each developer, but I don't see 'Android first' becoming something strong in the kids app community within a foreseeable amount of time."