This post originally appeared in the December 2011 edition of The Social Media Monthly. Author Julie Brannon is a marketing specialist with a focus on book apps.
Readers of online newspapers are accustomed to finding interactive media interspersed with their daily reading which can now include videos, interactive graphs, social feedback and other enhancements. Publishers of digital books are beginning to experiment with mixing various media into their books as well. A great place to glimpse existing innovations that move toward this digital future is in iOS children’s book apps.