While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
"Content curation involves using the unique taste and understanding of their your target audience that only people can provide to create new and value added content. The curator carefully selects from the mass of content available and presents it in an easy to consume format. This process highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives.
Here are seven ways to curate other people’s content presenting the information in a way that highlights your brand and point of view to attract your audience. 1) Offer link love. 2) Collect a “Best of List”. 3) Round up posts. 4) Research review. 5) Create a Top 10 List. 6) Add commentary to someone else’s column. 7) Leverage second rights.
Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog:
"Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.
Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility.
Content Curation Facilitates Many Content Marketing Objectives: - Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic. - Grows awareness of your brand as a topical authority based on adding insight to industry commentary. - Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals.
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish.
1. Sources of News to Curate: - Industry specific newsletters sent to you via email; - Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites; - Curation tools: Flipboard, Scoop.it, Storify.com; - Real-time search engines: Topsy, socialmention.com; - Niche topic blogs; (...and others on original article)
2. Types of Content to Curate: - Useful resources relevant to your target audience: blogs, news, training, tips, networking and industry events; - Content created by influential people of importance to the target audience - Statistics, research and reports; - Compelling or provocative industry news; - Tips, How To’s and best practices; - Compile large collections of resources according to topical theme; (...and more others on original article)
3. Where to Publish Curated Content: - Company Blog; - eBooks; - Social Media Channels; - Niche Microsite Dedicated to a Specific News Category.
The key is to do the homework of understanding what motivates your community and to assemble a compelling mix of curated, repurposed and original content to inspire them to engage and buy. Be thoughtful about the usefulness of the content you assemble, create and promote..."
Robin Good: InstaGrok is a web-based app that makes it easy to find relevant information on a specific topic, and to collect the bits that are of most value to you.
InstaGrok presents itself with a search interface in which the results are represented as a dynamic mindmap whose nodes can be explored by simply clicking on them.
In addition, on the right side of the screen Instagrok provides an aggregated selection of:
a) key facts
b) educational web sites articles on the topic
c) video clips
Any information item in these sections can be easily collected and stored inside your personal Journal, an automatic bibliography-builder which captures any and all of your peferred items.
Key facts, web site content, glossaries, images and video sections offer lots of useful materials instantly, while I am a bit more skeptical about the value and effectiveness of quizzes.
Though the interface leaves lots to be desired and has a typical "academic" feel, the content and results that were offered me in my tests were quite good and the use of pins to build an annotated journal of resource son a topic seems to me to be very effective.
This is a great post by Raymond Morin on how Social Influence and Curation are tightly interconnected. "The key to influence is based primarily on the quality and relevance of the content offered", he writes, "Only by adding value to the maelstrom of content on the Web can a blogger reveal themselves as an influence within their network".
And he finishes with a precious tip: "always ask whether our contents are worth sharing".
This is precisely one of the drivers we had for creating Scoop.it: creating Social Media for the rest of us. Not the celebrities or the movie stars (we like them too!) but the people who - in spite of not being famous - had expertise to share. Everyone has a favorite topic they care passionately about and that is worth sharing.
Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars. To make facts more palatable, many medias will interpret ideas with respect to their own unique brand Point-of-View, one only has to consider CNN versus FOX news here in the USA. But, do institutions who stand and a major knowledge source for world readers have a responsibility to keep bias out of their findings?
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.
Excerpted from the article: "Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility. A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality.
So what does a good content curator look like? 1) Really Long Arms: You have the expanded reach to know the smaller players with a unique perspective, the powerhouse publishers, and all of the niche players. This allows for a healthy variety of content, with differing perspectives.
2) Super Fast Scanning Eyes: An efficient content curator knows how to scan an article for legitimacy, value, and relevance to their target market.
3) A Raised Eyebrow: Each time you come upon something new, your eyebrow is already up, because you’re there to sniff it out to make sure it’ll pass the test. People will lose interest in what you share and you will hurt your credibility if you share content that isn’t high quality.
4) A Belly Full of Hunger: Good content curators love what they do and are passionate about traversing the wide expanse of the web to find the best content possible."
This is an interesting and useful article written by Susan Gunelius to curate content on your blog. Here is an excerpt from article:
"You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don't plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule. Following are five easy ways to curate content on your blog in a useful, legal and ethical way.
1) Publish Editorialized Content that You've Curated: It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.
Here are some simple explanations of each: - Content Aggregation: When you gather links to content and provide nothing else but those links in a single place, you're using content aggregation. - Content Syndication: Syndicated content is aggregated and redistributed (in whole or in part) for consumption or publishing through a third party. - Content Curation: When you review content from a variety of sources, gather links to those sources, share descriptions of that content, add your own commentary to that content, and publish all of those pieces in a single location, you're curating content. While aggregation and syndication are primarily automated processes, curation is not. True content curation requires human intelligence, interpretation, and intervention.
2) Publish Curated Round-up Blog Posts: You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.
3) Publish Slideshows to Highlight Curated Content from Multiple Sources: Slideshows are visually appealing and can boost page views for your blog because visitors have to click through each page in the slideshow to see all of them. If your audience likes slideshows, they're great for sharing curated content.
4) Embed Curated Content on Your Blog: There are a variety of tools that can streamline the content curation process, and some of those tools enable you to embed the content you curate on your blog. Typically, the formatting is done for you, so the process is quick and easy.
5) Curate Content into an Online Video: You could create a video that includes your insights added about a single piece of curated content or multiple pieces of curated content, publish it to your YouTube channel, and embed it anywhere on your blog. Just be sure to include the URLs to all of your sources within the video and in the written description of the video.
http://www.ted.com How do we consume data? At TED@SXSWi, technologist JP Rangaswami muses on our relationship to information, and offers a surprising and sharp insight: we treat it like food.
So if you think of your relationship with information like food, what will you do differently? I think it's a great analogy, and reminds me the Information Diet book by Clay Johnson. Because that's all about curation is. Taking care of what you are able to "digest", what "feeds" you. Good information allows you not only to feel well, but to feel better day after day and connect with others (food is one of the best social breaker in the world, don't you think?)
But curation is not a diet to try, it could just be a tremendous lifestyle to adopt for good.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.