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Rescooped by David Kyle from The MarTech Digest
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The Biggest Missed Opportunity in Social Media - Social Media Explorer | #TheMarketingAutomationAlert

The Biggest Missed Opportunity in Social Media - Social Media Explorer | #TheMarketingAutomationAlert | musings | Scoop.it
More and more organizations are spending lots of time and resources on social media every day. Yet they seem oblivious to the key element that can impact their success the most: their employee base.

 

Condensed...

 

When’s the last time someone from your IT department participated in a Twitter chat on industry developments while at work? Or has anyone from your accounts payable team liked your brand’s Facebook page? Or when was the last time someone from your sales team answered a question on Quora?

 

Unfortunately, none of these scenarios are happening very often at most organizations. And it represents a huge missed opportunity in social media.

 

Fostering a social media friendly workplace will encourage employees to participate in the conversation happening online in their professional capacity. Doing so will not only extend the brand’s reach, but also contribute to the development of employees.

 

Below are a few tips to help your organization tap into its employees to boost its social media efforts:

1. Assess employee social media knowledge

2. Teach them a thing or two about social

3. Cultivate a social media friendly workplace

4. Communicate

5. Set ground rules


Via marketingIO
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marketingIO's curator insight, August 19, 2013 3:11 PM

6. Have middle management approve and support.

7. Include participation as a part of KPIs.

8. Determine how to close the loop, i.e., how that which is learned is brought back into the company.

9. Accept the fact that not everyone will want to participate.

10. Exercise patience.


6-10 is my take based on experiences with employee involvement. And when you consider 6-10, is it worth the effort?


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Scooped by David Kyle
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3 Strategies for Finding Customers With Social Media | Social Media ...

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