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Foursquare, Deezer innovating to drive user engagement

Foursquare, Deezer innovating to drive user engagement | Music Streaming | Scoop.it

LIVE FROM MOBILE WORLD CONGRESS: The CEOs of Foursquare and Deezer described how they are innovating to drive user engagement in today's keynote at Congress....

 

CEO of music service Deezer, Axel Dauchez, said that innovation is “absolutely critical” but knowing where to focus this innovation is key to driving engagement.

Deezer is aiming to make music a “more intense part of users identity”, according to Dauchez, by providing the means for active music discovery and making the relationship between users and artists more tangible by providing exclusive content.

Integrating the live music experience into the service is also an important element that drives user engagement. “We need to provide a better experience of the gig itself,” Dauchez said.

Although taking down barriers to music discovery is important, Dauchez there is also scope to put in some restrictions to drive user engagement. For example, if a band is making an album, they can make some of music available for a short period of time, which drives a significant rise in user engagement.


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seevl.net - Discover music that matters to you

seevl.net - Discover music that matters to you | Music Streaming | Scoop.it
Seevl is a free app for Deezer and YouTube that lets you discover music that matters to you. It's completely free, get it now!

Via Kathleen Cercone
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Deezer reveals smart TV partnerships

Deezer reveals smart TV partnerships | Music Streaming | Scoop.it
Samsung, LG and Toshiba will deliver the streaming service through their products

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Pierre Priot's curator insight, February 6, 2013 3:17 PM

The wedding of hardware manufacturers and streaming services will give birth to tomorrow's majors.

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Deezer: 'We see the end of music downloads as coming this year'

Deezer: 'We see the end of music downloads as coming this year' | Music Streaming | Scoop.it
The conceptual end, at least, according to streaming service's CEO Axel Dauchez. By Stuart Dredge

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Pierre Priot's curator insight, March 25, 2013 4:14 PM

That's right. The end of music downloads. Axel, some may think you're only fooling yourself, but you could actually be right. At least, the end of downloads for MOR music may occur soon. 
But educated music lovers are keepers: vinyl diggers, mp3 storage maniacs... music download will remain an elite thing.

Hack Your Craft's comment, March 25, 2013 5:41 PM
Welcome to the Age of the Fleeting Experience.
Mateo Barragán's curator insight, February 16, 2014 11:18 PM

Deezer CEO Axel Dauchez gives his opinion on the direction the music industry is taking with the increase of the use of music streaming providers. 

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Deezer for Android gets redesign, predictive search function in new beta version | Snip Blog

Deezer for Android gets redesign, predictive search function in new beta version | Snip Blog | Music Streaming | Scoop.it
With services like its own App Studio, Deezer's already presented how it feels about mobile as the way forward.
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