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10 less well-known tools to help you create outstanding content - Smart Insights Digital Marketing Advice

10 less well-known tools to help you create outstanding content - Smart Insights Digital Marketing Advice | Digital Marketing | Scoop.it

Coming up with exciting content is a bit tricky though, not just because everything has already been done to death, so it’s hard to come up with anything original, but also because once you set out to create it, it seems as if everything is turning against you and wants to prevent you from creating it. You name it: procrastination (although that one is on you), writer’s block (a little bit on you), distractions, the agony of having to edit your work, the list is seemingly endless.

 

We've mentioned tools to help with content marketing several times at Smart Insights. We thought it worth mentioning these tools because whilst you may already be using the likes of Trello and Hootsuite, these less well-known tools may also help you be that extra bit more effective when it comes to writing content....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 30, 2015 1:26 PM

10 writing tools you can use.

plentyofgeeks's comment, December 1, 2015 2:41 AM
http://plentyofgeeks.net
plentyofgeeks's comment, December 1, 2015 2:41 AM
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Time for marketing to go hyperlocal - YourStory.com

Time for marketing to go hyperlocal - YourStory.com | Digital Marketing | Scoop.it
What’s the use of a great ad shown to the wrong audience? Hyperlocal marketing focusses on organising the media options in a localised environment.
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3 Vital Marketing Stacks For The Marketing Technologist - Business 2 Community

3 Vital Marketing Stacks For The Marketing Technologist - Business 2 Community | Digital Marketing | Scoop.it
It’s tough being a marketer today. You’re expected to be relevant, cool, and analytical to win over a global audience of fickle consumers. Fittingly, those who can conquer all three skil…
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SEO // PPC // Online Marketing Explainer - After Effects templates from Videohive

Download it: http://videohive.net/item/seo-ppc-online-marketing-explainer/11468874?ref=Max_White project is made by aniom - After effects projects - Best ...
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How to Test Your Email Campaign [Infographic]

How to Test Your Email Campaign [Infographic] | Digital Marketing | Scoop.it

Test your emails to find out the best way to engage your subscribers and develop your email channel.


Via Kamal Bennani
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30+ Social Media Predictions for 2015

30+ Social Media Predictions for 2015 | Digital Marketing | Scoop.it
The end of a year, and beginning of a new one, is always a fun-filled time for marketers. On one hand, there’s a deep sense of reflection around the year that was – or wasn’t – and a heightened sense

Via The Fish Firm
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Formula for Perfect Headlines Every Time | Social Media Week

Formula for Perfect Headlines Every Time | Social Media Week | Digital Marketing | Scoop.it

Whether you realize it or not, a good headline is absolutely vital to your viewers’ willingness to continue reading.In fact, 8 out of 10 readers only make it through the headline before they’re looking for the back button.

 

With those kind of odds, it’s no wonder that creating more dynamic headlines is so important for the success of your content.

 

So what are some secrets for creating better headlines, you ask? We’ve created this list for creating hard-hitting headlines that hit home runs with your readers....


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Jeff Domansky's curator insight, May 18, 2015 9:55 AM

Headline home runs? You betcha!

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How To Create An Effective Call To Action

How To Create An Effective Call To Action | Digital Marketing | Scoop.it

Today, we’re going to cover what a call to action is, why it’s crucial to the success of your landing page, and how you can make yours more effective. Throughout this how-to, we’ll also showcase examples of what makes an excellent CTA. (So stick around pros – you will get something out of this, too!)...


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Jeff Domansky's curator insight, May 18, 2015 10:12 AM
The best way to increase conversions is to master the call to action. Learn the tricks the pros use in this post.
Luis Cano's curator insight, May 20, 2015 1:48 PM

Without an effective call to action you're wasting your time ...

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10 Marketing Graders to Make Your Site Better, Faster, Stronger

10 Marketing Graders to Make Your Site Better, Faster, Stronger | Digital Marketing | Scoop.it

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board.


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Google’s Steady Gains In Paid Search Location Tracking A Win-Win

Google’s Steady Gains In Paid Search Location Tracking A Win-Win | Digital Marketing | Scoop.it
Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.
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Facebook just filed a fascinating patent that could seriously hurt Google's ad ... - Business Insider

Facebook just filed a fascinating patent that could seriously hurt Google's ad ... - Business Insider | Digital Marketing | Scoop.it
A patent filing suggests Facebook wants to build a hybrid advertising/content exchange.
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Snapchat thinks its new emoji feature will change your life

Snapchat thinks its new emoji feature will change your life | Digital Marketing | Scoop.it
Snapchat is replacing the stalker-ish "best friends" feature for a set of emoji that only you can see.
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Video Marketing - Music Video Marketing - Viral Video Marketing

MusicPromoToday has specific youtube marketing strategies for music video distribution with the goal of going viral
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Digital Marketing Trends for 2016 - Smart Insights Digital Marketing Advice

Digital Marketing Trends for 2016 - Smart Insights Digital Marketing Advice | Digital Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


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marketingIO's curator insight, November 29, 2015 9:03 PM

Told ya. So allow me to take the opportunity to say that the following digital marketing activities will have impact in 2016-17: personalization and predictive.

Nicolas Desachy's curator insight, December 1, 2015 5:54 AM

Strange that #mobilemarketing such low #mbamci

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10 Free Tools for Links, Technical and On-Page SEO

10 Free Tools for Links, Technical and On-Page SEO | Digital Marketing | Scoop.it
Ali's top tools for technical SEO, on-page SEO and backlink checks. Best of all, they’re all totally free! Try them out today.

Via Pantelis Chiotellis
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Marketing is So Much More Than Facebook Posts and Tweeting

Marketing is So Much More Than Facebook Posts and Tweeting | Digital Marketing | Scoop.it
Facebook posts and tweeting shouldn't be your only marketing strategy. Learn how to maximize your content marketing with social media.
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digital-marketing-for-tech-companies?sf9452931=1

You already know about SEO and PPC--here are three digital marketing tactics you may not have tried. My presentation was given to an audience of tech companies…
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Hackers Dip into Accounts using Starbucks App

Hackers Dip into Accounts using Starbucks App | Digital Marketing | Scoop.it
Hackers have found a way to use the Starbucks smartphone payment app to syphon money from customer accounts.

Via TechinBiz
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Video Content Is Important to Consumers

Animoto's annual “Online and Social Video Marketing Study” shows that video marketing is growing and that consumers prefer to learn about products through video. The study also illustrates how video marketing plays a pivotal role in the acquisition of new customers, as well as helps brands engage with existing ones.

 

The study says that four times as many consumers would rather watch a video about a product than read about it.

 

And doing so helps them retain information about that product. Only 14% of the 1,051 U.S. consumers surveyed could remember the last display ad they saw, while 80% could recall the video ads they watched online the week prior. ...


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Jeff Domansky's curator insight, May 17, 2015 2:05 AM

Research shows the value of video. Consumers simply want video about products not affect the company's. Good read. 9/10

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How to Write Like a Pro in a New Content Niche

How to Write Like a Pro in a New Content Niche | Digital Marketing | Scoop.it

Here’s how to pivot your style and approach to write informative, engaging content in a new niche.


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Social Media Demographics for Marketers

Social Media Demographics for Marketers | Digital Marketing | Scoop.it
Use this list of all the important social media demographics to make data-backed decisions when it comes to your social media marketing.

Via The Fish Firm
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Marketing Technology in 2015 [Infographic]

Marketing Technology in 2015 [Infographic] | Digital Marketing | Scoop.it
6 implications for selecting and managing today's and tomorrow's marketing technology landscape
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11 thrilling stats from around the digital world

11 thrilling stats from around the digital world | Digital Marketing | Scoop.it
Welcome back to our weekly round-up of the very best digital marketing stats from around the online world.
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Digital Marketing Trends 2015

Digital Marketing Trends 2015 | Digital Marketing | Scoop.it
30 cutting-edge digital marketing tools and techniques to help grow your business It’s my favourite time of blogging year, where we look ahead to what will. Marketing topic(s):Marketing innovation. Advice by Dave Chaffey.
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The Future Of Search Engines Is Context

The Future Of Search Engines Is Context | Digital Marketing | Scoop.it
Columnist Aaron Friedman discusses a mobile search future based on context and the Internet of Things (IoT).

Via Bonnie Burns
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AnnaG's curator insight, April 6, 2015 12:09 PM

Good to know to improve SEO

Gary Barclay's curator insight, April 8, 2015 2:44 AM

Google is already contextual, I think the future of search will be integration and predicition.  Using all available information about a user (IoT, browsing, shopping), as @Bonnie Burnssays "Behaviour", search engines will try to extrapolate what a user could need?  It will no longer just be search, instead it will be proactive "re-search".

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