This article was first published in the April 12th issue of Billboard Magazine.
|Scooped by Caitlin Davis|
It doesn’t surprise me at all that Walmart is taking the initiative to decrease the size of its CD distribution. It’s definitely true that a large portion of people who listen to music want the new releases and popular music, so it’s somewhat smart of Walmart to carry only those and put them up front in the Entertainment section of the store. Mentioned in the article also is that it’s going to be a lot harder for up-and-coming artists to get popular now, even though it’s already hard for them to get popular in Walmart. This definitely is unfortunate for new artists who are looking to get recognized because they won’t get a chance to get noticed or get attention if they don’t really have a radio hit. The new change to the CD section of all of the Walmarts is definitely unfortunate, but it can appeal to a lot more people, and Walmart knows how to sell. They’re one of the most successful companies and it shows. Up-and-coming artists don’t have a huge chance at all to make the displays at Walmart now, but even some say that new releases might not even make the cut to the front. Now, I think this is a little over the top because if it’s popular and new, then it should be on the display because people want it, so why refuse its spot from being out in the store? Being second to iTunes in selling the most music puts it as an important distributor for CD’s, but who knows where decreasing their CD distribution will put them on the chart. In the article it says that not all stores have updated displays with only the popular or new releases, so I’m curious to see what will happen. This is definitely going to make a huge impact on the music industry and music distributors because Walmart is a big factor in all of it.