Every musician knows that putting on a gig isn’t cheap. Even once you’ve forked out your hard-earned on the best instruments you can get your hands on, there are so many other costs that go into playing a live show – especially when it comes to touring interstate. Bands are desperately keen to get out there and …
Andrew Watt's insight:
An interesting initiative - always something new being introduced
The music industry has identified a rare constituency willing to pay handsomely for music in the digital age: videogame-app makers. In recent months, major record companies and publishers have struck agreements with a startup called SongLily, a music-licensing platform aimed at videogame and mobile-app builders.
For decades, since the core business model of music shifted from record sales and ‘tastemaker’ endorsements to agenda-setting and influencing, a none-too-amicable relationship has existed between music producers and advertisers. Nowadays, music festivals, such as Australia's Splendour in the Grass, are altering the the debate from ‘can brands and bands coexist’ to, ‘how can they get along’ and creating profit for both brand and band.
The nuisance of audience members ruining concerts and plays by recording them on their phones could soon be a thing of the past after Apple patented a technology that blocks the iPhone’s camera feature.
Today, Berklee Institute of Creative Entrepreneurship has announced the Open Music Initiative (OMI), an attempt at a top-level approach to the issue of rights management and organization in the digital era.
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