(Curator's comment: Note that this study, by WIMP, states that streaming is growing "as younger users switch from downloads and CD buying to services such as Spotify and Rdio.")
The popularity of streaming services is growing in the Nordic European countries and Germany, with growth in usage also apparently making more consumers willing to pay for access, according to a new survey from Norwegian streaming service WiMP.
The company, which clearly has a vested interest in such claims, says that streaming usage is growing across Norway, Denmark, Sweden and Germany as younger users switch from downloads and CD buying to services such as Spotify and Rdio. Usage is currently highest in Norway, with 61% using a streaming service, versus 56% in Sweden, 35% in Denmark and 16% in Germany. WiMP surveyed 1,000 respondents in the four markets where it is currently active.
WiMP claims that willingness to pay for a subscription "increased in parallel" with the growth in streaming access, with Norway reporting the highest year-on-year growth. A third of Norwegians are willing to pay for streaming, up from 20% last year, though Swedes remain ahead at 36%, having had access to streaming services longer. Meanwhile, 25% of Germans say they are willing to pay, trailed by 14% of Danes.