When advertising firm Specific Media bought Myspace – complete with investment from Justin Timberlake – it’s fair to say the most common reaction was a shrug. Dying brand, no chance of a comeback.
Yet if you thought of Myspace less as a falling social network, and more as (potentially) the largest music discovery site in the world, there was a glimmer of hope. Well, a video teaser of the new Myspace has fuelled that hope.
As one heavily-retweeted Twitter user put it: “Instagram + Pinterest + Windows 8 + Justin Timberlake = SexyBack”. It’s very beautiful, heavy on images, and light on clutter. Music remains a key ingredient too, with mixes, trending artists and songs, a radio option and a whole section spotlighting ‘This week’s Top Fans’.