Facebook Strategic Partnerships manager Ime Archibong handed out social networking tips for musicians and music companies, while Twitter #Music's Stephen Phillips pleaded for patience from the industry at the opening of the SF Musictech Summit XIII at San Francisco's Hotel Kabuki on Tuesday.
Archibong started the twice-a-year gathering of more than a thousand technologists, dealmakers and musicians by pointing music app developers to Facebook's new acquisition, Parse, which is a service that runs apps across multiple platforms. Facebook purchased the "mobile-backend-as-a-service" startup in April for a rumored $85 million, Techcrunch reported.
"If you are an early developer I'd actually say go look at the Parse ecosystem and the tools and the services they provide. It gives you a way of looking at the backend and everything you use to scale out across the platform to mobile apps instead of just focusing in on the user experience, the UI, the fun parts," Archibong said.
Meanwhile on Spotify’s app platform comes the launch of David Guetta’s ‘PLAY GUETTA’ app. Back when Spotify launched artist apps back in June I said that they were a great start on the rod to relevance for streaming music services and music discovery but that there was a long distance to go (which was a polite way of saying that the first wave of apps weren’t very good). The David Guetta app is a different kettle of fish altogether. Whereas the first wave of apps had an air of unfulfilled promised ‘PLAY GUETTA’ is a rich, immersive and – crucially – massively social app. As a testament to the importance of Spotify’s app ecosystem, ‘PLAY GUETTA’ is built using the Soundrop SDK, itself a Spotify app.
The challenge of innovation lies right at the heart of the new music industry. Start-ups that successfully manage to create new revenue streams are crucial to the future lifeblood of the industry. So, events that showcase the most promising start-ups play a useful role in highlighting that emerging innovation. However, these events often adopt a similar format.
This event is a bit different. The EMI Innovation Challenge takes more of an engaging, interactive and entertaining approach with the audience and a panel of judges invited to vote on the start-ups throughout the evening.
One one level, Spotify’s transformation into a music platform was a simple technical matter of exposing an application programming interface (API) to app developers and publications and allowing them to treat Spotify like a web browser for their...
When I heard that everybody’s favorite instrument-wielding, Bachmann-baiting, bona fide hip-hop and Late Night With Jimmy Fallon house bandextraordinaires, The Roots, would be releasing an app album, my interest was piqued.
This group has spent the last two decades infusing classic, head-knocking rap with jazzy instrumentals (and, lately, spacey electronics), so I was excited to see them follow Björk’s lead into the great interactive beyond — a forward-thinking move that would seem natural for a band used to working outside the established constraints of genre.
But I’d misunderstood. While Björk’s Biophilia set a high water mark for apps that feel essential to an album’s experience, interactive and fully ingrained in the aesthetics of its music, The Roots’ undun app (free for a limited time) feels like more of an accessory to the main product — the album undun — which is a twenty-first century update of Pink Floyd The Wall (figuratively).
On Wednesday November 30, Spotify announced their Spotify Apps platform that will let developers create Spotify-powered music apps that run inside the Spotify App. I like Spotify and I like writing music apps so I thought I would spend a little time kicking the tires and write about my experience.
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