A number of startups and media companies – including The Guardian – jumped on board Spotify's desktop apps platform when it went live. The next wave of apps may come from another source though: music labels.
"It's a really interesting platform for artists and labels to really enhance the experience around the music," says Garmark.
"In this digital age of music, the experience in some ways got reduced to just a track or a playlist. But with these apps, it can start getting back to the old way of immersing yourself in the album cover, or reading about the music while listening to it. And artists can use it to connect with their audience."