In the ongoing battle to control users’ living rooms, Spotify has been ramping up efforts to establish an alternative to wireless media-streaming technologies like Apple's Airplay. Now some new hardware companies are joining its cause.
During Pandora’s development of its advertising model, we have tracked the development of its local sales organization spread across dozens of city markets. With less publicity, Pandora is also building an in-house creative advertising team that works with agencies and advertisers to build customized messages, programs, and productions to connect brands with targeted groups of listeners. The effort leverages a combination of media creativity and data knowledge.
To get a better picture of how this works, and some examples, we spoke with Heidi Browning, Pandora’s SVP of Strategic Solutions. She works with chief marketing officers and ad agencies on ideas for what she calls “innovative ad experiences.” Those experiences seek to glue a brand’s image to the favorite music of active Pandora listeners. Throughout our conversation, Heidi Browning spoke of CMOs and agencies as “partners.” The words custom, experience, and creative were among her most-used terms.
Beats Music has updated its iOS, Android and Windows Phone applications with a few new features, including a way to tune the Beats recommendation engine manually for better suggestions, a new history view for The Sentence, the Songza-like Madlibs...
In 2012, Rhapsody nabbed the European assets of streaming service Napster, covering the UK and Germany, to fill out its 2011 acquisition of Napster in the U.S., as part of its strategy to square up globally to Spotify and other online music rivals.
Brendan O’Driscoll runs Soundwave, a small start-up out of Dublin, Ireland, and while Ireland has had its share of attention as a hotbed of tech start-ups, today the hot start-up is getting hugely more attention than in the past. Soundwave, a finalist in the EY Entrepreneur of the Year Awards, one of the few companies to have its product launch on the new Google Wear (at Google i/O), backed by entrepreneur Mark Cuban is already fielding acquisition inquiries, one year after launch.
The key to all this kudos is music. In the past few months Facebook announced Facebook Audio ID, Apple bought Beats and Google followed with the acquisition of Songza. Music has suddenly taken center stage in the battle of the tech titans and Soundwave, which launched a new version of its platform this week, is one of those start-ups that could well be swept up in the next mad-dash for user-engagement.
Microsoft is extending Xbox Music API availability for third-party developers.
The company has opened access to the platform's catalogue of 38 million tracks, including artist images and artwork as well as extra information.
Developers will also have access to user-authenticated features of Xbox Music, which will be at first restricted to members of the pilot programme. This access will allow developers to read and add to subscribers’ music library and playlists.
Spotify has updated its iOS app with an equalizer feature that offers 22 audio presets, including electronic, hip-hop, acoustic and classical among other options. The music streaming service is also...
Music messaging is kind of a weird space since people rarely send music as a message. Two mobile startups are taking what I think are the two main routes for music messaging, sharing music while chatting about it in the same feed and picking out snippets of music that can function as messages. Soundwave has added a form of group music messaging to its mobile app that takes the former route while La-La recently debuted an iOS app that sends music snippets as messages.
Facebook's Creative Labs today launched Mentions, a new app designed to encourage musicians and other public figures to discover and join conversations on Facebook. Mentions lets you see what fans are saying via a new mentions feed, post updates, start a mobile Q&A, find out what’s trending and get streamlined notifications. Austin Mahone, Ed Sheeran, Mariah Carey (pictured), Big Boi and Prince Royce are among the musicians already using the new app. Mentions is available on iPhone to people with verified Pages in the US. Facebook says it will roll it out to more countries and verified Profiles in the...
If you like the idea beyond Forgotify, a web app that surfaces music that has never been played on Spotify, but want more control on what you discover, then you may be interested to hear of The Long Tail — an app that pulls the 50 least...