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7 Major Facebook Changes That Will Affect Your Music Marketing - hypebot

For many of us, Facebook has become an awkward, disappointing platform that we still have to use if we want to get the word out to friends and fans about our current activities.
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MUSIC:ENTER
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SXSW 2015: Why this music festival is still the place to spot the next big thing

SXSW 2015: Why this music festival is still the place to spot the next big thing | MUSIC:ENTER | Scoop.it
It seemed there were two things on the lips of everybody in attendance at the South by Southwest (SXSW) music festival and conference in Austin last week: that the perennially blue Texan skies had been replaced by a dreary drizzle more associated...
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Twitter launches its live video-streaming app Periscope for iPhone, here's how it works | VentureBeat | Mobile | by Paul Sawers

Twitter launches its live video-streaming app Periscope for iPhone, here's how it works | VentureBeat | Mobile | by Paul Sawers | MUSIC:ENTER | Scoop.it
Less than two weeks after Twitter confirmed its acquisition of live video-streaming company Periscope, the social network has introduced the first fruits of this deal, kicking off with an iOS app.
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Facebook Goes After YouTube With Improved Video Features and Analytics

Facebook Goes After YouTube With Improved Video Features and Analytics | MUSIC:ENTER | Scoop.it
Facebook videos get 3 billion views every day, but up until now there wasn’t an easy way to embed videos on other platforms. YouTube says they have “billions of views” per day, but don’t specify an exact number.
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5 Brands That Are Killing It on Spotify

5 Brands That Are Killing It on Spotify | MUSIC:ENTER | Scoop.it
Most brands are running simple audio ads on Spotify that are no different from the radio commercials of yore. But some are getting a bit more creative.

 

With Spotify locked in a cage fight of its own against streaming audio rival Pandora, it’s knockout creative campaigns like these that will be crucial in helping it land advertising dollars from major brands. If nothing else, they serve as examples of the power music has to help brands create meaningful experiences for their audiences.


Via Christian Menez, Nicolas Moulard - Actuonda
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Amazon adds personalized music stations on iOS

Amazon adds personalized music stations on iOS | MUSIC:ENTER | Scoop.it
Amazon is looking to become your source for all things streaming media. Its next step is taking its music streaming more seriously – well, at least for iOS users.
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How We Listen: Paul Lamere Explains at SXSW 2015

How We Listen: Paul Lamere Explains at SXSW 2015 | MUSIC:ENTER | Scoop.it
If you want to see Spotify Insights contributor Paul Lamere at SXSW, get there early. Otherwise, you won't get in, because people really enjoy his appearances. One guy even says Lamere’s talk last ...
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Deezer’s High-quality ‘Elite’ Streaming Service Now Available Worldwide

Deezer’s High-quality ‘Elite’ Streaming Service Now Available Worldwide | MUSIC:ENTER | Scoop.it
Deezer’s ‘Elite’ high-quality music streaming service is now available to users around the world following a brief US-only stint at the end of 2014. First launched in September, the 35…
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Moneyballing Music: Big Data, Consumers And A&R — MusicTank

Moneyballing Music: Big Data, Consumers And A&R — MusicTank | MUSIC:ENTER | Scoop.it
Taking its lead from the recent publication of an MA thesis on the subject of Big Data, this event will consider how the recorded music industry is currently collecting and using data to support a historically subjective process of signing new...
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At SXSW, Meerkat Beats McDonald’s At Cutting Through The Noise

At SXSW, Meerkat Beats McDonald’s At Cutting Through The Noise | MUSIC:ENTER | Scoop.it
If there’s any one thing that stands out at SXSW this year, it’s that it’s getting harder for even mainstream corporations to rise above the marketing din. What was once called “spring break for geeks” has slowly been taken over in the last couple...
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3 Creative Album Release Strategies for Artists at Any Level

3 Creative Album Release Strategies for Artists at Any Level | MUSIC:ENTER | Scoop.it
There are more ways than ever to drop an album. Use one of these three creative strategies for your next release!
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Infographic: Which Streaming Services Are Winning the Battle for Millennial (US)

Infographic: Which Streaming Services Are Winning the Battle for Millennial (US) | MUSIC:ENTER | Scoop.it
When it comes to music, millennials like it new and they like it now. Numerous streaming and recommendation services have sprung up in response to younger consumers' auditory desires. Five lead the market.
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What The Music Industry Can Learn From The Beer Industry

What The Music Industry Can Learn From The Beer Industry | MUSIC:ENTER | Scoop.it
Over the next few weeks I will be writing a series of posts that illustrate what lessons the music business can heed from other industries. This is the first of these posts.
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​Live-streaming apps dominate buzz at SXSW

​Live-streaming apps dominate buzz at SXSW | MUSIC:ENTER | Scoop.it
Meerkat, calls for online activism, and a no-show Russell Brand were hot topics at Austin's South by Southwest festival
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Bas Kruijssen: How to make money on social media?

Bas Kruijssen: How to make money on social media? | MUSIC:ENTER | Scoop.it
How can we turn social media communications into marketing? Black Hole Recordings' new media manager shares some tips...
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How to leverage Web APIs in your business

How to leverage Web APIs in your business | MUSIC:ENTER | Scoop.it
Manfred (@ManfredBo) is API Market Development Director at 3scale – delivering API Management solutions (@3scale on Twitter). Vanessa (@deepbane) is a Product Manager at APItools by 3scale – a tool for developers to easily integrate with internal...
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Vessel opens up to the public with music exclusives included

Vessel opens up to the public with music exclusives included | MUSIC:ENTER | Scoop.it
Shortform videos service Vessel launched in invite-only mode this January, with iOS apps for people to watch videos from a range of creators, the promise of a $2.99-a-month subscription model, and a pitch to partners that if they guaranteed 72-hour...
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Why Internet Radio is The Biggest Advertising Opportunity of The Future | Forbes

Why Internet Radio is The Biggest Advertising Opportunity of The Future | Forbes | MUSIC:ENTER | Scoop.it

Internet radio has the potential to be the most ubiquitous form of media ever. More commanding of your attention than film, television, or books. This is because listening to music can be enjoyed while doing other activities. Before I go further, let me make an important distinction: there are two types of listeners, lean back and lean forward. Lean back listeners hear music programming via a playlist or radio station (think “set it and forget it”), whereas lean forward listeners actively select individual songs. The majority of people prefer a lean back experience.

In 2014, one third of Americans used their phones to stream music. Young adults (18-24) listened to internet radio more than terrestrial. Two of the top five most popular apps in America (Pandora and Youtube) are used for streaming music. With Americans now spending more time on their phones than watching television, there has never been a more opportune time to maximize internet radio experiences.

  
Via Nicolas Moulard - Actuonda
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YouTube Previews New Data Tool at SXSW

YouTube Previews New Data Tool at SXSW | MUSIC:ENTER | Scoop.it
YouTube's sleek SXSW space is playing host to The War On Drugs, The Weeknd and a cadre of other musicians on Wednesday and Thursday.
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With Jellynote, Learning To Play An Instrument Is Like Playing Guitar Hero

With Jellynote, Learning To Play An Instrument Is Like Playing Guitar Hero | MUSIC:ENTER | Scoop.it
 Meet Jellynote, a French startup that provides a new experience to music learning. With Jellynote, you can find scores and see YouTube covers at the same time, create a songbook and suggest different versions.
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With YouTube For Artists, Music-Data Connection Deepens

With YouTube For Artists, Music-Data Connection Deepens | MUSIC:ENTER | Scoop.it
YouTube's move is the latest in a series of deepening connections between big data and big artists--or, really, artists of any magnitude.
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Xbox Music will now play your music stored in OneDrive

Xbox Music will now play your music stored in OneDrive | MUSIC:ENTER | Scoop.it
If you’ve been on the fence about using Xbox Music because you’re already playing for Spotify, Rdio or Rhapsody, today might be the day you actually launch the app on your Xbox or Windows device.
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How The Sync Project Will Use Music as Data-Driven Therapy

How The Sync Project Will Use Music as Data-Driven Therapy | MUSIC:ENTER | Scoop.it
Music can have various psychological effects on us: numerous studies conclude that certain genres can enhance our moods, boost concentration, trigger emotional reactions or pump up our energy levels.
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Rdio taps Songkick to display live tour date information for artists - VentureBeat

Rdio taps Songkick to display live tour date information for artists - VentureBeat | MUSIC:ENTER | Scoop.it
Music-streaming service Rdio made a number of announcements at the SXSW festival today, including Songkick integration that will surface live concert information on artists directly within the app.
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Rhapsody Announces Twitter Partnership #SXSW - hypebot

Rhapsody Announces Twitter Partnership #SXSW - hypebot | MUSIC:ENTER | Scoop.it
While it may come as a surprise, today's Twitter + Rhapsody deal makes sense. To attract and retain users, streaming music services are forming dozens of new partnerships; and social networks like Snapchat and LINE are increasingly turning to music.
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Tunes and technology: How music tech mastered the science of sound

Tunes and technology: How music tech mastered the science of sound | MUSIC:ENTER | Scoop.it
A timeline exploring music technology through the years.
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