Spotify announced today that it is launching a new form of ad targeting for brands which will allow them to use the context of what you’re doing while listening to music in order to target you with tailored ads.
Ahead of this year’s Great Escape, CMU Business Editor Chris Cooke is chatting to some of the people set to share insights and expertise within the CMU Insights conference that sits at the heart of the TGE convention this year.
The second annual SXSW Music Hackathon Championship was a huge success, and we want to thank everyone involved in making it happen. Congratulations to the winner of the $10k grand prize, Dan Noskin a.k.a. Dandelion, who used Rdio and last.fm to create a QR code that aggregates listening data on an Apple Watch. This innovation allows the user to scan the code from another watch, which causes the currently playing song from that watch to appear on the user’s device.
MIDiA has just published its latest report on the global radio market: Radio’s Streaming Disruption: How Streaming And Smartphones Disrupt Radio Audiences. Here are some highlights from the report. MIDiA clients can get the full report and data sets here. Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio broadcasters had their audiences protected in the safe confines of dedicated devices and direct competition was thin on the ground. But audiences now have choice and spend progressively more of their entertainment time on multifunction devices.
After its initial announcement back in January, Sony is right on target with its intended “spring 2015″ launch of PlayStation Music – its Spotify integration with PS3 and PS4 consoles. The update is now live for users across 41 major markets.
Manfred (@ManfredBo) is API Market Development Director at 3scale – delivering API Management solutions (@3scale on Twitter). Vanessa (@deepbane) is a Product Manager at APItools by 3scale – a tool for developers to easily integrate with internal...
Shortform videos service Vessel launched in invite-only mode this January, with iOS apps for people to watch videos from a range of creators, the promise of a $2.99-a-month subscription model, and a pitch to partners that if they guaranteed 72-hour...
Internet radio has the potential to be the most ubiquitous form of media ever. More commanding of your attention than film, television, or books. This is because listening to music can be enjoyed while doing other activities. Before I go further, let me make an important distinction: there are two types of listeners, lean back and lean forward. Lean back listeners hear music programming via a playlist or radio station (think “set it and forget it”), whereas lean forward listeners actively select individual songs. The majority of people prefer a lean back experience.
In 2014, one third of Americans used their phones to stream music. Young adults (18-24) listened to internet radio more than terrestrial. Two of the top five most popular apps in America (Pandora and Youtube) are used for streaming music. With Americans now spending more time on their phones than watching television, there has never been a more opportune time to maximize internet radio experiences.
Jay Z's ambitious entrance into the streaming music business, which came as a surprise to industry observers, debuted Monday (March 30) at an event at New York's James A. Farley Post Office in Herald Square with more than a few aces up its sleeves.
It seemed there were two things on the lips of everybody in attendance at the South by Southwest (SXSW) music festival and conference in Austin last week: that the perennially blue Texan skies had been replaced by a dreary drizzle more associated...
Facebook videos get 3 billion views every day, but up until now there wasn’t an easy way to embed videos on other platforms. YouTube says they have “billions of views” per day, but don’t specify an exact number.
Most brands are running simple audio ads on Spotify that are no different from the radio commercials of yore. But some are getting a bit more creative.
With Spotify locked in a cage fight of its own against streaming audio rival Pandora, it’s knockout creative campaigns like these that will be crucial in helping it land advertising dollars from major brands. If nothing else, they serve as examples of the power music has to help brands create meaningful experiences for their audiences.
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