The first artist to get this multiple-instance listening room treatment is world-famous DJ David Guetta, whose “PlayGuetta” room exists as its own Spotify app and also as a room within the Soundrop Spotify app. And according to what Soundrop CEO Inge Sandvik told Evolver.fm, these rooms could also appear on the artists’, labels’ and any other website, although that was not the case with PlayGuetta.
“The room in the PlayGuetta app is also the room in our app,” said Soundrop spokesman Thomas Ford. “From our perspective, it’s really about what you can do with this room concept. And of course it gives fans more ways to access David’s music and really connect with such a seminal artist.”