Warner Music Group Announces New Shazam Powered Label, Marketing Alliance | MUSIC:ENTER | Scoop.it

Warner Music Group and Shazam have formed a strategic alliance to discover new acts and sign them to a Shazam branded label. The Shazam label imprint will identify unsigned artists by combining traditional A&R with with the music ID app's massive fan activity data. The partnership will also market existing WMG artists. Shazam has proven to be one of the few music apps that drive significant music purchases. During the 2014 Grammys, Shazam messaged 10 million app users to tune in for exclusive content. Those users Shazamed the awards show more than 1 million times, with 54,000 purchasing music...