VEVO CEO Says Future Of Music Is “Access, Not Ownership” | MUSIC:ENTER |

In recent times, the demise of physical music sales has forced many who rely on music generated revue for survival to think outside the square, whilst still remaining ethical and ‘fair’. Many have debated the rippled effects on online music streaming and its impact on both physical sales and artists’ revenue, but one budding CEO has set his sights on restoring the credibility of sourcing music online.


Rio Caraeff, CEO of video streaming service VEVO, which essentially acts like a more exclusively musical focused version of YouTube, has added his voice to the chorus of commenters on the current state of the music industry, of which streaming services and online digital distribution play a crucial role.