As the publisher of this magazine, the first things I ask dismayed teachers who are worried about their lack of job security is, "What's your brand? If you suddenly no longer have a job, what will be your brand?
LV Johnston's insight:
Unfortunately, the scenario proposed above is all too common.
How do you 'brand' yourself?
Wonderful analysis and the one thing that sticks out is this line (emphasis added);
"According to Entrepreneur Magazine "your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your 'competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be."
The old idea that we can become the person we think ourselves to be is still a valid observation... and probably the most often overlooked aspect within the whole topic of 'branind' of the individual (as opposed to a company or product). If we have decided who we want to be, our own supercomputer (cerbrel cortex et al) and it's subconscious decision making processes will work to make the real match the image we hold of ourselves.
VENICE - During the recent recession, when budget cuts hit Suncoast schools, a wave of fear went through many local educators and parents, afraid officials would drop music and arts classes in an effort to save money.
LV Johnston's insight:
The age old issue of how to capture the attention of youngsters with all the competing sources can be seen clearly... put a real instrument in their hands... let them see how easy it is to make sound... doesn't matter if it's a 'cello, bagpipe or guitar. It will allow them to connect with that same instinctive element that has driven people the world over to create music for generations.
The possibilities for creative expression continues to grow.
Do you use any of these? Worth a look...